Sherrilynne Starkie

SEPTEMBER 14, 2013

'Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no. “The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending

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Twist Image

SEPTEMBER 14, 2013

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

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Absolute PA

SEPTEMBER 14, 2013

'Can you relate to this.? You work hard, putting heaps of effort and energy into building your business because you LOVE what you do, but you just can’t get the traction you need or meet enough of the right people that you want to serve. And, you don’t know which direction to turn next because technology is a mystery – you think you might even break the internet!

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