Thu.Aug 29, 2013

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When Social Customer Service Fails

Janet Fouts

'I should start this post with a warning. It’s a bit of a rant. If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant industry for many years I know a thing or two about how it all runs. I took a trip with friends to the the lovely Yucatan penninsula this month and stayed at the Dreams Resort in Tulum, Mx.

Hotels 148
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App of the Week: Evernote vs. Springpad

The Social Media Incubator

'While we are Evernote enthusiasts, we recently stumbled upon a similar app that might be able to hold it’s own – SpringPad, turn your mobile device into a personal assistant. Available for multiple devices such as android, iTunes, kindle, google play, and online, it took our favorite parts of Evernote and expanded. However, both might have their specialized audience, depending on what you want to get out of the apps.

Mobile 121
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Study Google+ Ripples to See Why Posts Go Hot

Bill Hartzer

'Just recently, another one of my Google+ posts went hot on the Google Plus social media network. As you know, Google Authorship is tied directly to Google+, and it’s my opinion that the more of an influencer that you are on Google+ the more it will ultimately help your Google Authorship. And then when you post on your own site or even post on other sites your content will ultimately do better and be seen by more people if you’re active on Google Plus.

Study 135
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Jim Beam Honey Hires Famed Seinfeld Lawyer to Save the Bees and #suethebears

Convince & Convert

'In an unusual move motivated by sweet justice, Jim Beam Honey has hired famed Seinfeld attorney Jackie Chiles to, “Sue the Bears” and “Save the Bees.” In a campaign that seemingly takes a page from a Seinfeld episode, the bears, bees, and several hilarious videos follow suit. Featuring a video that humorously puts, “the class into class action lawsuits,” Chiles is seen being “hired” by Jim Beam to help advocate against the mischievous bears that steal all of the honey.

Class 134
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Use LinkedIn For Reputation Management

Small Business Mavericks

'Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Search engine optimization – Let’s start with the obvious. Your LinkedIn profile can be quite long. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary.

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3 New Ways To Think About Amazon, YouTube And LinkedIn

Twist Image

'Are you experiencing any digital marketing fatigue? Thinking about what''s coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels. Amazon Adds Ability to Buy Goods From Within Mobile Apps. Buying virtual goods in-app is nothing new, but buying physical goods in-app?

YouTube 107

More Trending

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Is Blogging Still Relevant in a World of Social Media? [6 Reasons Why I Think It Is]

ProBlogger

'“How relevant is blogging for today in a world of so many types of social media?” I must hear this question – or a variation of it – at least once a week. So I thought I’d open it up for some discussion to the wider ProBlogger community. What do you think? My feeling is that blogging is a very relevant option for developing a web presence but as the question states – there are other legitimate options too.

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Discussing Influence Marketing

Jeff Esposito

'This book review has taken me too long to get to. I received my copy the day they came out, but was kinda burnt out on business book and let it sit for a while. The delay is a regret as Danny Brown and Sam Fiorella did a great job breaking down the influencer marketing game in Influence Marketing (amazon link). On my work trip to Jamaica earlier this week, I decided it was time to give these fella’s book a read and it was worth it.

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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

'Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms? If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. A content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging.

Content 89
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Facebook Acting More and More Like a Search Engine

Bill Hartzer

'Is it just me, or is Facebook acting more and more like a search engine, crawling all sorts of URLs. More than they have in the past. Facebook is acting more and more like a search engine every single day. Here is a perfect example: If you take a look at the screen capture above from my stats just now, you’ll notice that Facebook Bot is visiting over and over again.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.