25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book
Convince & Convert
JULY 21, 2013
'One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Today, when a majority of prospective customers have access to high-speed Internet access in the palms of their hands, what’s the point in trying to hide? Why are you holding back? No Secrets. In Canada, McDonald’s has an amazing example of this philosophy.
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