Thu.Jul 18, 2013

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Your Digital Tattoo: Guidelines On What (And What Not) To Tweet

Firebelly

'Editorial Note: this is neither a condemnation or an endorsement of the @veevee example used here. Social media has become a digital tattoo. What kind of tattoo do you have? Are you concerned about what people are seeing and can find? Are you prepared for your email (tweet, facebook update, instagram photo) to define the rest of your life – you better be #doubleeffin sure.

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Book Preview: The Social Employee

Webbiquity SMM

'In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? How do you treat your people (which in turn determines how they will treat your customers )?

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This Week in Social Media – 7/17/2013

Social Media Marketing

'How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communication

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High Quality Content: What It Is & Why Your Website Needs It

The Social Media Incubator

'You’ve likely heard people refer to “high quality content” online. This phrase is typically used in reference to website content, and you’ll often hear people say that if you want to rank high in Google’s search index, then you need to produce high quality content. But what does that mean? Most importantly, “high quality” content should be unique.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The TODAY Show Celebrates 100K Followers on Pinterest

Convince & Convert

'From Facebook, to Twitter, Google+, Instagram and YouTube, companies continue to showcase a variety of creative ways to celebrate milestones across their social media sites. While not as common, Pinterest also offers a unique visual opportunity to celebrate a milestone. A creative example can be found courtesy of TODAY, who recently reached 100,000 followers on Pinterest and thanked its community with a colorful cake recipe.

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One Simple Way To Manage PPC Keywords

Small Business Mavericks

'Pay per click advertising is tedious work. You have to ensure that every keyword you invest in pays its way. How do you do that? Today, I’m going to share with you a simple though not perfect way to find unprofitable keywords that you can eliminate from your inventory. In order to use this method of keyword management you have to establish some history.

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#14: Big Brand Strategies for Small Businesses with Rick Mulready

Amy Porterfield

On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he’s been on a journey to share his conversations with the heads of social media from the biggest and most successful brands […]. The post #14: Big Brand Strategies for Small Businesses with Rick Mulready appeared first on Amy Porterfield | Online Marketing Expert.

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Are Brands Confusing Advertising With Marketing?

Twist Image

'It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible.

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Don’t Quit Your Job To Chase Your Dreams… Until You’ve Read This

ProBlogger

'“I’m quitting my job to chase my dreams!” When I hear someone say those words I experience two feelings simultaneously. 1. Excitement. You can’t help but admire someone with that kind of passion. Exciting things often happen when people step out of their comfort zone and make space to go for their dreams! 2. Fear. What if their dreams are not realistic?

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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

'93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of ty

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.