Wed.Jun 12, 2013

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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

'Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Image: Roland Tanglao via Flickr, CC 2.0. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Film 258
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The Digital Agency of the Future [Report]

Mindjumpers

'Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. This also means that they must rework traditional metrics to identify opportunities for growth. .

Report 244
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Trending Sources

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Why Hashtags are Spam #hashtags

Bill Hartzer

'Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. Facebook tends to be a “late adopter” of a lot of technology and features, so you know that when Facebook “finally” gets a feature such as hashtags, the feature is on its way out.

Hashtag 149
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How to Price Your Services and Earn What You’re Worth

Kikolani

'Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services?

Price 139
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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This Week in Social Media – 6/12/2013

Social Media Marketing

'A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Why Responsive Web Design Is Good For SEO

Small Business Mavericks

'Responsive web design is a term that refers to websites that respond to the device a visitor uses to access it. In other words, because of the differences in parsing website data and images between smartphones, tablets, and computers, different website components are necessary to render the sites visible to each device. Responsive design makes your website more accessible to each type of device your visitors are likely to access it from.

SEO 110

More Trending

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Some Google Glass Explorers Getting "Mysterious Package" as Early As Tomorrow

Stay N' Alive

'In the Google Glass community one Google Glass Explorer posted a rather interesting note today : "I just got a notification from UPS that I have a package sent by Google X to be delivered on Weds. Anyone get something similar? I didn''t see any posts about it. It looks very similar to the original random package for the GRID paperweights. I already got my Glass about a month ago from pickup at LA so I''m pretty sure it''s not that.

Google 77
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How to Make Your Blogging Dreams Come True

ProBlogger

'“ONE DAY I’ll be a full time blogger!” ‘V’ – my wife – must have heard that statement 100 or more times in 2003-2004. Me posing for my first ever press photo in 2003. Out of shots all my neighbours were watching on and wondering why I was videoing a guy taking a photo of me while sitting in my front yard. It would usually be accompanied by a spread sheet and/or chart in which I showed her how the earnings from my blog had grown from $9 per month to $11

eBook 55
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Belgian marketing automation vendor Selligent goes US and gets ranked by Gartner

Social Email Marketing

You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for the record), it’s clear Selligent is going for fast growth in its’ niche in the US. The.

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Inner Geek Joy

Jeff Esposito

'I am not going to lie, but Peter Jackson has me giddy like a schoolgirl to see the next iteration of the Hobbit.

YouTube 39
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Belgian marketing automation vendor Selligent goes US and gets ranked by Gartner

Social Email Marketing

'You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for the record), it’s clear Selligent is going for fast growth in its’ niche in the US. The.

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Cartoon of the day

Jeff Esposito

29
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

'Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media.

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How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes

Writtent Blog

'Did you know Google’s search algorithm changes 500 or 600 times a year? Updates to the world’s largest search engine can range from massive to minimal, but a single day rarely goes by without an update. Back in February 2011, Google introduced their Panda update, which affected around 23% of websites, devastated a number of small businesses, and changed the fact of SEO as we know it.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.