Buzz Marketing for Technology
MAY 29, 2013
'Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.
Waxing UnLyrical
MAY 29, 2013
'Guest Post by Jen Zingsheim. Hello folks! I was a little rusty, as this was my first guest host of a chat in 2013. I hope I managed to keep the chat at or near its normally very high standards! Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts.
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Convince & Convert
MAY 29, 2013
'I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. But, as useful as the Four Ps have been in my own growth, times change and marketers need to change with them.
Small Business Mavericks
MAY 29, 2013
'There are a lot of ways to make social media work for you, but it’s important in this age of search + social to approach social media with the right frame of mind. There are some good reasons to believe that a sound social media strategy is the best link building policy of today. For that reason, I think there are three specific things you can do today to improve your social media presence.
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ProBlogger
MAY 29, 2013
'Yesterday I ran a workshop for a small group of bloggers here in Australia. One of the sessions I covered was on writing compelling content. Here’s a brief look at a few of the recurring themes in what I shared: Be Useful – if your post isn’t informing, inspiring, entertaining or making someone’s life better – don’t publish it until it does.
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Writtent Blog
MAY 29, 2013
'With 91% of B2B marketers using custom content creation, a new professional has emerged over the previous several years. Content marketers are among the most-innovative minds in business today, and may combine their talents for writing, video product, and social media in a single workday. We’ve looked towards the stars to predict what professionals in the field can expect in their immediate future, as well as recommendations on how you can control your destiny: Aries.
Writtent Blog
MAY 29, 2013
'It’s no secret that content marketers don’t always get the best rap. In a recent satire on Huffington Post, marketer Keith Blanchard stated their “writing is exclusively consumed by other content marketers.” While his comment was in jest, there was some truth behind his words. The field has exploded, and 90% of companies are currently using custom content for marketing purposes. 90% of consumers find branded content useful, and 80% of B2B decision makers prefer to access information through art
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