Mon.Apr 29, 2013

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Rewired PR: Neuroplasticity and Public Relations

Waxing UnLyrical

'Do you know what “neuroplasticity” is? It’s essentially the brain’s ability to “rewire” itself by forming new neural connections when it needs to. Or, in other words, it’s what happens when the neurons (nerve cells) in the brain start to find new ways to connect with and “talk to” each other, when the old pathways are no longer there (for example, because of injury, or disease).

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Facebook Graph Search Optimization: 5 Must-Reads

Firebelly

'What should you do to optimize your Facebook page for Graph Search ? Find out in these 5 must-reads. What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

'HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights.

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Social Networking to Advance Your Career

Janet Fouts

'Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. See the photos from DJ Cline here. I moderated this panel of tech rockstars. LaSandra Brill Sr. Mgr., Global Social Media Marketing, Cisco Systems. Marilyn Lin Director, Product Intelligence & Enablement, Salesforce.com.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

'Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. The majority of the employees at Blueglass, based in Tampa Florida, have left the company recently, and Blueglass apparently as a company (in the US) is collapsing.

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Why Social Media Marketing for Business Isn’t Optional Any More

The Social Media Incubator

'Social media marketing is no longer optional for business. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. Among these include. 80 percent of social media users prefer to connect with brands through Facebook. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 32 percent of all Internet users use Twitter. 69 percent of Twitter follows are suggested by friends. 1 million new Twitter accounts are added e

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Warning: Don’t Accept Guest Posts Until You’ve Done these 5 Steps

ProBlogger

'This is a guest contribution by Sandra Miller. Guest blog post can add a lot of value to your blog. Guest posts not only give you a break from writing, they show you are connected and that you respect other experts’ opinions and different perspectives. Guest posts can demonstrate how much you value quality information your readers find useful. In the long term, guest posts can bring you new audiences, more connections and better content.

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Cartoon of the day

Jeff Esposito

'Not sure there is any other way to show how creepy clowns really are.

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Why Digital Influencers Can Explode Your Company’s Bottom Line

Writtent Blog

'Every day, 55 million Facebook statuses are updated. The stream of information on the internet is staggeringly fast. Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. The internet has fundamentally changed the way consumers discover information and connect, and one of the most significant ways is the rising concept of digital influence.

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Cartoon of the day

Jeff Esposito

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Use Google Trends For Keyword Research

Small Business Mavericks

'Keyword research is one of those must-do activities of Internet marketing, but there’s more than one way to accomplish the task. Some people have complex multi-layered tools to help them conduct research on keywords to target. Others use a more simple approach. Google Trends is a fairly new tool that can make your keyword research a little more interesting and help you uncover great opportunities for search engine marketing.