Wed.Jan 16, 2013

Trending Sources

The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Eligibility and Indexation. Let’s start with a few basic mistakes that do actually occur with some frequency. Article Format / Content Errors.

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online. Every year, Cyber Monday will beat out the last.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. ” The choices include a toy robot, cat, diamond ring, helicopter and a guitar. Which token will you be voting for?

Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” ” Learn all about it in today’s roundup. Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. How do you use it?

A World Gone Social

Learn how companies must adapt to survive.

More Trending

The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

Some consider ZMOT the full convergence of search and social, but I feel like it’s just part of it. It defines the new set of actions that are taking place when consumers buy a product. Looking at the ZMOT model above it’s pretty easy to see where your search and social activities will be concentrating. Stimulus. Be sure to focus some of your search and social efforts on being the stimulus.

FB Graph Search – Implications for Brand Pages

SocialFish

Timely slide deck from my friend David Jones at Blast Radius. “On January 15, 2013 Facebook launched Graph Search, an enhanced search functionality aimed at Facebook users. ” Facebook Graph Search – Implications for Brand Pages from David Jones. I’ll update this post once we have more information. Content Strategy Industry Insider Social, In Theory

What Factors Matter For Your OnLine Reputation - Social Media

Social Media Network Marketing

Your Online Reputation consists of a number of factors. The only way to get hold of them is to be regular on checking them. It is essential to know what is your reputation looking like and what people would be thinking / perceiving about you. In recent times your OnLine Reputation matters as much as your OffLine Reputation matter. It does not matter in what walk of like you are - you need to be clear on how you are projected. Your OnLine Reputation consists of: Comments: Comments that you put on various Forums which are your industry based, Blogs, Social Media Sites, WebSites and so on.

How To Block My Birthday Calendar on Facebook

Shift Digital

Do you hate the My Birthday Calendar app as much as I do? receive multiple requests from the annoying My Birthday Calendar app every day. Additionally, there were rumors saying this app was malicious, however, CNN published an article stating that the My Birthday Calendar app is harmless and Snopes.com confirmed it as well. How to Block My Birthday Calendar on Facebook. Step One. Step Two. Step 3.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Double Your Blog Profits in 2013?!

ProBlogger

Recently, I asked a blogger what his goals were for 2013. He told me he wanted to double his blog’s income. Image courtesy 401(K)2013, licensed under Creative Commons When I asked how he was going to do that he stared at me blankly and said, “That’s where I may need a little help. It seems such a big goal!” Increase sales conversions (he sells ebooks). Increase traffic.

How To Block My Birthday Calendar on Facebook

Shift Digital

Do you hate the My Birthday Calendar app as much as I do? receive multiple requests from the annoying My Birthday Calendar app every day. Additionally, there were rumors saying this app was malicious, however, CNN published an article stating that the My Birthday Calendar app is harmless and Snopes.com confirmed it as well. How to Block My Birthday Calendar on Facebook. Step One. Step Two. Step 3.

Convergence of Marketing and Journalism is a Recipe for Better Content

Convince & Convert

In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls.

Will the Algorithm Wave wash diversity away

Engaging Brand

The web brought freedom, it gave us all a voice, it allowed us to access so much information and share to our hearts content. The web was our freedom , our vehicle to group together, the individuals way of having their voice heard.we were free! Now clearly the web and social media has brought freedom and given us all a truly global communication tool. The algorithm wave has been superb.I

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Graph Search - Social Media

Social Media Network Marketing

Facebook has recently announced that they are getting into 'improvised search'. This is called 'Graph Search'. You will have noticed so far that Facebook already has search enabled - this you will see on your Facebook Personal Profile Home Page top side. Now there is much more user-friendly search data to look into. This means that the search algorithms will now look at what the Facebook Audience likes and interacts with. Thereby you will get results based on what your Friends have Liked in addition to the typical search results that you had so far. Thus they are Personalized Results.

Amazing Things Will Happen – Video Book Review

Justin Levy

When  C.C. Chapman  first shared an unedited chapter of  Amazing Things Will Happen  many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This isn’t a self-help book, though that is how it’ll get bucketed. created.

Who I want to meet at Social Slam, and why.

The New Strategist

Ok, so the title of this post is a bit deceptive because ideally I would like to meet everyone at Social Slam because it sounds amazing, but that’s likely not possible in the span of a one-day event. So, here’s a handful of brilliant speakers that will be dishing out the awesome in Knoxville in April, and why I want to meet them face-to-face and shake hands.

Two Great Content Marketing Slide Decks

SocialFish

Here are two slide decks for you, chock full of ideas for your content marketing. Thanks to Lee Odden and Monique Pouget  for their insights! Content Strategy Potluck

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Are You Listening?

Small Business Mavericks

Social media is good for more than just marketing or schmoozing. It’s also good for listening. In fact, if you want to keep tabs on your competition, listening is essential, and there are plenty of tools available to help you listen. Online listening entails many tactics. Here are a few I recommend: Google Alerts. Google Reader. Klout. TweetDeck or HootSuite. Forums. The idea is to monitor what’s going on in your niche. Google Alerts help you do that by honing in on certain keywords that are important to you. Klout is an influence monitor. TweetDeck is owned by Twitter.

Learn about content and business from a master

The Way of the Web

Content is on the rise in prominence at the moment, due to the interest in content marketing and inbound marketing. As always, there’s a mixture of good and bad advice available. In addition to what you may read from marketing and content agencies, it’s well worth investing a little time in listening to creators.  In this case, it’s Leo LaPorte, founder of the multi-million dollar TWiT network of podcasts, speaking at New Media Expo. It also seems to auto-play if you leave it paused for a while, which may freak you out slightly if you go for a toilet break.

Cartoon of the day

Jeff Esposito

Cartoon of the Day

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Learn about content and business from a master

The Way of the Web

Content is on the rise in prominence at the moment, due to the interest in content marketing and inbound marketing. As always, there’s a mixture of good and bad advice available. In addition to what you may read from marketing and content agencies, it’s well worth investing a little time in listening to creators.  In this case, it’s Leo LaPorte, founder of the multi-million dollar TWiT network of podcasts, speaking at New Media Expo. It also seems to auto-play if you leave it paused for a while, which may freak you out slightly if you go for a toilet break. Buffer.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis

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