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| | CONVINCE & CONVERT
DECEMBER 16, 2012 Abusing the Facebook Attention Chain for Negligible Brand Gain
It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans.
| | PROBLOGGER
DECEMBER 16, 2012 Get Creative About Your Content … Consistently
This guest post is by Pratik Dholakiya of E2M Solutions. You’ve heard it a thousand times. You need great, original content.” And it’s becoming increasingly obvious that “original” isn’t the same thing as “not plagiarized.”. There’s just one problem. Doing something truly original is hard. How can you make original ideas happen? The answer comes from an unexpected source: psychological research. Writer’s block is only half the battle. The solution to writer’s block is simple: keep writing. It doesn’t matter what. Just publish. Just ship.
| | TWIST IMAGE
DECEMBER 16, 2012 Stats, Lies And Data - The Truthiness Of Information
Episode #336 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I've got a bit of guilt about the recording of this podcast. tend to record as many shows as possible, stock them up and then release them as I can. In the rush of things a few months back, I wound up recording more shows that I usually do. Tom Webster (aka BrandSavant ) is Vice President of Strategy for Edison Research , most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. In the race up to the last U.S. Enjoy the conversation. brand.
| | PROBLOGGER
DECEMBER 16, 2012 Celebrate Your Marketing?!
This guest post is by Karl Staib of Domino Connection. Have you ever planned out your day and put marketing as the last thing on your list because you just can’t stomach another rejection? know I did. have a popular blog named Work Happy Now that gets 15,000 visits a month. That’s due to backlinks, Google search, and social love. This happened because of my desire to build relationships with people. didn’t force myself onto anyone. connected with them via interview, guest post or Twitter. It was this kind of outreach that I enjoyed. You are creating something. It’s up to you. That’s priceless.