Thu.Dec 13, 2012

Trending Sources

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. ” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag.

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed? Call up your rich uncle and ask him to back you? Be transparent.

The Best Business Books Of 2012

Twist Image

Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). Beyond that, it was a great year for reading and there are some marvelous gems that came out this year. So, whether you're looking for some end-of-the-year insights and motivation, or if you still haven't grabbed a gift for a loved one, here are some page-turners. The Best Business Books of 2102. Makers - The New Industrial Revolution by Chris Anderson. Whenever I get asked, "so what's next?" Mad Men ?

Experimental Branding with the New Spotify


Last week, music streaming service Spotify announced their impressive numbers : 20 million active users worldwide, out of which 5 million are paying subscribers. Besides revealing new numbers, Spotify also announced a new and improved user experience , which will start rolling out in the coming weeks. The Follow tab. The Discover tab. Experimental branding on Spotify.

Social Media Automation 101

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How To Build an Awesome Video Trailer For Your Blog


This is a guest post by Logan Marshall. “Do I really have to film this? It’s so stupid!” ” I’m 12 years old and perched on the top of my parent’s minivan like James Bond. My best friend Willie stands below me. Holding a video camera. His head cocked to one side in a look of amused bewilderment. “What?” Watch me, it’s gonna be SICK! Until now.

Film 20

Quality Vs. Volume: The Traffic Spectrum, and How Bloggers Can Harness It


As web usage grows, and we all become more connected more of the time, it could seem like getting traffic to your blog should be getting easier. But as connectedness increases, so does competition. There are only 24 hours in a day, and the blogger’s job is to convince readers to spend a few precious minutes with us. Image courtesy stock.xchng user ansmedia. Capturing attention—and holding it.

Don’t Let Thumbs Dominate Mobile Marketing

Convince & Convert

I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. Enemies that are here with us now… AS WE SPEAK!

How to Fill the Giant Guest Post Hole On Your Blog


This guest post is by Joel Zaslofsky of Value of Simple. Is there a sign on your blog silently screaming, “Please don’t help me grow?”. It’s a shame that most of us put that sign up without even noticing. From the newest bloggers to the most well-established ones, that’s what happens when you don’t have clear and public guest post submission guidelines. who to contact and how). My experience.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Predicting Week 15 of the NFL season with @DanielEAgee

Jeff Esposito

Over the course of the 2012 NFL season we’ve racked up a 117-83-1 mark predicting NFL games using social media buzz. The methodology uses buzz collected using Lithium Social Media Monitoring and some formulas to predict the winner of each of the weekend’s games (more on that here ). It is not scientific, but is more fun for a dork like me than say looking at jersey colors or hotter cheerleaders.

5 Ways To Diversify Your Online Marketing

Small Business Mavericks

Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Of course, the more you do the more time it consumes. Therefore, you have to be judicious in how you diversify and what tactics you use to get the word out about your business. Still, you cannot just rely on one source of links or traffic. It isn’t good business sense for one thing. Dr. Pete has shared his list of 5 ways to diversify your online marketing. In a word, he says to diversify your: Anchor text.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequiter Wiley Miller