Just wanted to say thank you to Deirdre Reid, a great friend and colleague and occasional writer for SocialFish, who, inspired by our posts about CEOs on Twitter , has started her own series over on the Avectra blog showcasing CEO’s using social media. These are so awesome, I’m reposting the first few here – check ‘em out! Susan Avery, CAE – International Association of Plastics Distribution  -. I have personally found LinkedIn to be an incredible opportunity for my association. Dave Phillips, Pennsylvania Association of Realtors  -. They’re there to help. MORE >>

Big hat tip to Patrick Allman from Mango Apps for getting my attention to this! According to IDC the enterprise social software market was just shy of $800 million in 2011 which represented a growth of 40% when compare to the previous year and a growth of 100% when compared to 2009. In this case, enterprise social software offerings were referred to as companies that: “bring enhanced social collaboration capabilities to users who are either inside or outside an organization’s firewall.” Considering annual revenues are predicted to break $4.5 Jive Software (8.5%). market share. MORE >>

These days, the simple act of watching a programme or a movie on TV isn’t enough, and our attention wanders to our smartphones and tablets as we watch. We use our mobile devices to look up related info about what we’re watching, to take part in real-time discussions about a TV episode, or to rant about that awful direct-to-TV sequel of your favourite movie. The second screen has arrived and it looks as though it’s here to stay. Brought to you by Confused.com – Get yourself the perfect smartphone deal. Graphics Infographic Social Media Socialnomics second screen tv goes social MORE >>

Tweet Years ago we thought an “ advertorial ” was special and unique. Today, advertorials are predictable and often skipped over like pop-ups or banner ads. This year’s most important buzz term in advertising, “ native advertising ,” has gotten the attention of the online advertising community. Yet, most are still confused how to define what it really means. Here’s an Infographic by Solve Media to help you better understand native advertising:  . What are your thoughts? Will you redirect some of your ad budget to native advertising in 2013? MORE >>

“Engagement”. It’s the word that makes most businesses cringe. We have just become used to writing in a more reader-friendly tone of voice on business websites, taking a conversational and casual approach to spelling out our offer to prospects and customers. We even figured out how to write this kind of content with SEO in mind – keywords and phrases became the topic of our ‘conversations.’ ’ But with social media, the idea of engagement changes everything again. How to be interesting. Great SEO copy is essential for your website to attract leads from search engines. MORE >>