Tue.Nov 27, 2012

Trending Sources

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Some interesting key facts from the infographic are: The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.)

SEO 134

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. Asking your customers and fans to hack your brand is about as social as a social business can get. You You don’t own your brand: your customers do. And Read on to find out what you’re missing.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. Hurray. It gets worse.

Bookmark: The Ultimate Social Media Image Size Guide

SocialFish

This is it; what you have been waiting for. Bookmark this page, and send lots of thanks and good vibes over to Dan Wilkerson and Luna Metrics for this: The Ultimate Complete Final Social Media Sizing Cheat Sheet. Also check over there for updates!). ————— ( photo credit ). Featured From the Trenches Implementation

A World Gone Social

Learn how companies must adapt to survive.

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Here are three things that every content marketer should have learned from the past 12 months. 1.

How to Build Your Own Idea Refinery

Engaging Brand

Ideas are the fuel that drive our economy and if you listened to this week's Engaging Brand Podcast , you will hear that although 94% of people think creativity is vital , only 35%  believe they have the skills and processes to deliver them. Here is how I see creativity - you know me, I love a little analogy.  . 1) The brand platform exists to bring great customer experiences. Exploration is about.

The Future Of Iconic Brands

Twist Image

In the real-time Web, the value of branding could become a game of diminishing returns. friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like a ridiculous statement, doesn't it? Then again, one look at your investments and you may think otherwise. The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. Books like Built To Last by Jim Collins created blueprints for a company that could last forever.

SxSW Success Begins Now

Geoff Livingston

I closed more than $500,000 worth of consulting deals from the past four SxSW interactive festivals. Every year has produced at least one new successful business relationship, making the event a must attend for me. Yet, many of my colleagues complain about their lack of success at Sx (as veterans call it). Some ask me how I achieve success at SxSW when others seem to struggle. Win big or go home?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Can You REALLY Make Money Blogging? [7 Things I Know About Making Money from Blogging]

ProBlogger

Every now and again I am pulled aside at a conference or am emailed and/or tweeted by someone wanting to get the “real” scoop on whether it is possible to make money blogging. Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? On one hand, we see hype on the topic. they are marketing spin). Jules Clancy (Food Blog).

$10 eBooks from ProBlogger for 10 Days Only

Kikolani

I hope you got everything you wanted from the Black Friday & Cyber Monday deals that went out last week. The good news is that great deals for bloggers isn’t over just yet. Darren Rowse of ProBlogger is celebrating 10 years of blogging by offering his lineup of eBooks at $10 each – this is a savings of 50% to 90% off of the regular prices. Here is the lineup! Related Posts.

eBook 23

Is Long Content Better?

Small Business Mavericks

Recent Google algorithm updates – specifically, Panda and Penguin – targeted low value content, and some people think it took a hit out on short form content. In fact, a lot of websites with short content lost rankings for important keywords they were targeting. Was there a reason for that? In truth, a lot of that short content was duplicate content across a website. For instance, shopping carts with product descriptions were almost verbatim except for the name of the products. That’s lazy content writing. That’s a lot more potential traffic. Not necessarily.

Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Recap of #measurePR on Oct. 16, 2012.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Ways Mobile Impacts SEO

Convince & Convert

Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile website for SEO or building a mobile app for a website.

All ProBlogger are $10 for the Next 10 Days Only

ProBlogger

Today is my 10th anniversary of starting blogging and to celebrate I’m offering all ProBlogger eBooks at just $10 each – that’s a 50-90% saving on their normal price. 10 Years of Blogging. Ten years ago when I hit publish on my first blog post I could never imagined how that moment would change my life. Fast forward to today ten years later and I’m so glad I did! General