Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. and articles/guides, whereas audio content and podcasts are the least popular. 27 million pieces of content are shared via the web each and every day in 2012. MORE >>

We recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get. You You don’t own your brand: your customers do. And The mission? MORE >>

Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Recap of #measurePR on Oct. 16, 2012. Guest post by  Jen Zingsheim. Whew—folks, thanks for your patience while I got this summary written. Please accept my apologies for the delay. The #measurePR transcript from Oct. 11 for the last chat of 2012. MORE >>

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. Covering important topics like how to engage customers, manage brand perceptions, empower employees and discovery audiences that have not been reached yet through diverse social media channels. If you can’t make it to the event follow the hashtag #SMWF to view tweets with the latest on brand engagement, monitoring, ROI, advertising and community management and much more. MORE >>

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Here are three things that every content marketer should have learned from the past 12 months. You Need to be a Good Writer. Google isn’t letting us get away with putting out schlocky content and cramming it full of keywords to trick the search engine spiders. don’t know why. MORE >>