Mon.Nov 26, 2012

Trending Sources

Instagram Users Share Over 200 Photos Per Second On Thanksgiving

The Realtime Report

photo credit: Instagram user @yo_randyjackson. Thanksgiving set a new record for Instagram, with users of the mobile app sharing photos at a rate of 226 per second at the peak of the holiday. whopping 10 million photos were shared on the platform, and for several hours users were posting more than 200 photos per second “that mentioned Thanksgiving-themed words in their captions.”

How to Reach Social Success with Contextual Marketing


The following post is part of the  Mindjumpers Network  series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Mindjumpers Network.

Social Advertising: Growth of Native Ads To Outpace Display

The Realtime Report

Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 billion by 2016, according to a new report from BIA/Kelsey. For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex. billion in 2016. billion in 2016.

5 Must-Reads On Social Media & Cyber Monday


Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service. By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. Social networks fail Cyber Monday test.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Sock Monkeys Against Cancer Reaches Tipping Point

Waxing UnLyrical

for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could. Long story short, her mom contracted lung cancer without ever having smoked. She is dying from this disease – yes, dying. From WTF?

Cost 49

Quote of the week: online communities and complexity


From Rachel Happe in this post : I believe that online communities address the growing flash points where the complexity of markets clash against the complexity of organizations. They provide a comforting human dynamic to individuals whose world feels like a big, confusing and illogical machine, chewing them up and spitting them out. ————— ( photo credit ). Potluck

Engaging Brand Podcast 411 - Killer Innovations

Engaging Brand

Welcome to the latest and free   The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  but before we start. The listener of the week and winning an Engaging Brand goodie bag, is Dennis Kitching who gave a like on the Facebook Page. Why is there an innovation gap between how people see it as important and the skills needed to achieve it? Related articles.

How many social networks can you handle?

Jeff Esposito

I like to consider myself pretty tech and social media savvy. However, I have recently found myself pondering how many networks I could realistically handle on a personal basis. In my day job, I am constantly evaluating networks and what resources would be needed to add them to the company’s mix. We’re social beings so adding another network can’t hurt right? Foursquare – I love this network.

A World Gone Social

Learn how companies must adapt to survive.

How to Target 25-40 Year-olds Online


This guest post us by Genevieve Flintham of Pictures of the day’s events, winter landscapes, and memorable quotes. Titles laden with puns, facts, and intrigue. An architectural layout that’s accomplished, savvy, and uncomplicated. This is my target market. Here’s what we’ve learned. 1. Keep it informative. Tell them (nearly) everything about you. Mix old and new.

How Social Media is Changing Customer Service

Akamai Marketing

Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. One of the more disruptive effects of social media has been the head-on collision at  intersections of business, consumers and employees. In today’s world, everyone is a publisher. First. Own it.

Intellectual Property Domain Name Scam Changes to Brand Registration Scam

Bill Hartzer

A well-known intellectual property protection domain name scam that has been going on for at least 10 years has taken a new twist–the scammers are now calling this a “brand registration” rather than “intellectual property” In any case, though, the scam is the same, really: Some unknown company from Asia contacts you, trying to reach the CEO or marketing manager of your company. They try to make you believe that some fictitious company is trying to register your name in Asia. Here is one of the emails that was recently sent out to an unsuspecting USA business.

Blog Design for ROI Rule 2: Highlight Your Key Content


This guest post is by Gab Goldenberg, author of  The Advanced SEO Book. Previously in the Blog Design for ROI series , I discussed the importance of prioritizing your email optin form within your page layout. The next best use of space in your design is to highlight your key content. Why does highlighting your key content matter? There are a few reasons why this is important. In the sidebar.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Pixar Guide to Feel-Good Blogging


This is a guest post by David Masters. Is your blog sending out subtle signals for your readers to unsubscribe? Most top bloggers will tell you that to hold on to your readers, you must give them value. Value means the providing information they need to solve their common problems. blog on writing might include an article on how to pitch editors so they say yes to your article proposal. Blogging

Look, It’s Cyber Monday!

Small Business Mavericks

Cyber Monday is the Monday that follows Black Friday. It’s also traditionally the biggest online shopping day of the year. And ever year it keeps growing as more and more people go online to make purchases, presumably for the coming Christmas season and multiple holidays that take place this time of year. So what happens if you own an online store and haven’t planned any specials for Cyber Monday like your competition has? Does that mean you’re left out? Not necessarily. Why not throw together a last minute sale? This is easy. Good for today only. sale is a sale, right?

5 Off-Line Marketing Tactics Equally Effective Online (And Lower Cost!)

The Social Media Incubator

In the old days, (say, 7 years ago), small and mid-size businesses relied on simple yet effective ways of promoting themselves and reaching the customers they wanted to reach. Some of these promotional tactics can also be accomplished online. Here are 5 old-world marketing ideas that can be carried over to your online marketing strategy , some at a lower cost than their more traditional fore-bearers, with a new-world spin: Newsletters – Remember when you had to write your newsletter, get it designed, printed, and then mailed? All of that took time and effort – and expense!  and beyond?

The Promise of Social Brands

The New Strategist

Advertising is full of crap. Well, at least most of it is, I think we’d all agree. Advertisements and brand messages have long been full of lofty promises and ridiculous imagery that alludes brands to be magical entities given to us from the heavens to alleviate the pain of every day tortures like laundry, dusting, and what to make for dinner. Cigarettes that soothe throat irritation. Seriously?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon Cat Caffeinated comic comic


Beware: Social Monitoring Tools Don't Catch Sarcasm

The New Strategist

This exchange came through on Twitter today, and I had to share for two reasons. #1 - It’s funny. Sadly, this particular tool can’t detect sarcasm, which Eric’s post was laced heavily with, and neither did the person replying on the Surface account. Otherwise you can appear careless, and dare I say it, stupid. Ooops. Special thanks to Eric Stoller for being Eric Stoller.

The Promise of Social Brands

The New Strategist

Advertising is full of crap. Well, at least most of it is, I think we’d all agree. Advertisements and brand messages have long been full of lofty promises and ridiculous imagery that alludes brands to be magical entities given to us from the heavens to alleviate the pain of every day tortures like laundry, dusting, and what to make for dinner. Cigarettes that soothe throat irritation. Seriously?