Wed.Nov 07, 2012

Trending Sources

Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%. However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

Why Klout and Kred Fail

Geoff Livingston

Image by Continuum. Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world ( you can read my speech here ). The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise. Attention and more specifically public recognition of influence almost always occurs after the fact.

Klout 59

How do you work out loud?


Sandy Carter from IBM discusses Lowe’s as an example of social leadership – how their open leadership drives their culture with a program called ‘Working Out Loud” – something that Reggie Henry also talked about related to ASAE at our Humanize workshop on October 16. Check out the results of our Social Leadership Survey on a similar topic too. Potluck

Social Media Automation 101

More Trending

Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. That’s when one of my staff members set up my account.”.

Do you use the salt and pepper test?

Engaging Brand

It is a test that was taught to me by my good old Dad. Look constantly at whether the business, whether the processes, whether the systems, whether the products and services are. Either complementing or supplementing otherwise they have become salt and pepper.something added out of habit or without assessing whether it is actually required. Too often to increase volume, increase profit, to create sales we add salt and pepper products.line extensions, other brands or complexity without thinking whether this is complimenting or supplementing the brand. .

Why Link Building Is Still Valid

Small Business Mavericks

It’s easy to dismiss old SEO tactics as invalid, but when it comes to link building, that would be a mistake. Links are still good online currency. To dismiss them completely would be an error. But that doesn’t mean that all links are good. Clearly, they are not. Here are some types of links to avoid: Paid links. Excessive links with the same staid anchor text. Multiple inbound links from the same web page. Links from bad neighborhoods. Blog spam links. Overabundance of links focusing on “relevant anchor text. Cloaked inbound links. Links with multiple redirects.

Blogging in Brief: Engagement Tools, App Auctions, and Brutal Realism


This week has turned up some really interesting ideas for blog reader engagement using technology as well as creative content techniques… Mini reader surveys … and more. On Eugen Oprea’s blog , we saw this handy little query form: It’s made with LeadConverter , which you can use on a free subscription if you want to give it a try on your blog. Realism counts. Get appy.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.

Having A Mentor – Ever Considered The Possibilities?


This is a guest post by Ruan Oosthuizen. When you start out as a new blogger, chances are you are very unfamiliar with the online world and what goes on behind the scenes. Even if you’ve been online for some time, as you become more involved you will discover that quite a different side to things exists than you’re aware of when you just read other people’s blogs and articles.

Cartoon of the day

Jeff Esposito

Thank goodness that’s over with… Cartoon of the Day Cartoon comic election post mortem non sequitur Wiley Miller


Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis


A World Gone Social

Learn how companies must adapt to survive.