Wed.Nov 07, 2012

Trending Sources

Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%. However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

Why Klout and Kred Fail

Geoff Livingston

Image by Continuum. Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world ( you can read my speech here ). The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise. Attention and more specifically public recognition of influence almost always occurs after the fact.

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How do you work out loud?

SocialFish

Sandy Carter from IBM discusses Lowe’s as an example of social leadership – how their open leadership drives their culture with a program called ‘Working Out Loud” – something that Reggie Henry also talked about related to ASAE at our Humanize workshop on October 16. Check out the results of our Social Leadership Survey on a similar topic too. Potluck

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Ever.      .

Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. That’s when one of my staff members set up my account.”.

The Big Small Screen

Twist Image

The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact, that's a lie. Long before I joined Twist Image , I helped Andy Nulman launch his mobile content play, Airborne Entertainment. Back then, we were talking about content and video on a 2x2 screen. Nobody wanted to hear about it. Not even the mobile carriers. Well, things have changed in the past decade-plus, but it looks like this past year is really one where mobile video content is beginning to crank through in a big. no, make that major. Think about how the screen is used. mobile.

3 guidelines to empower your local marketing

Atom Thought

I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight

Do you use the salt and pepper test?

Engaging Brand

It is a test that was taught to me by my good old Dad. Look constantly at whether the business, whether the processes, whether the systems, whether the products and services are. Either complementing or supplementing otherwise they have become salt and pepper.something added out of habit or without assessing whether it is actually required. Too often to increase volume, increase profit, to create sales we add salt and pepper products.line extensions, other brands or complexity without thinking whether this is complimenting or supplementing the brand. .

Why Link Building Is Still Valid

Small Business Mavericks

It’s easy to dismiss old SEO tactics as invalid, but when it comes to link building, that would be a mistake. Links are still good online currency. To dismiss them completely would be an error. But that doesn’t mean that all links are good. Clearly, they are not. Here are some types of links to avoid: Paid links. Excessive links with the same staid anchor text. Multiple inbound links from the same web page. Links from bad neighborhoods. Blog spam links. Overabundance of links focusing on “relevant anchor text. Cloaked inbound links. Links with multiple redirects.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Blogging in Brief: Engagement Tools, App Auctions, and Brutal Realism

ProBlogger

This week has turned up some really interesting ideas for blog reader engagement using technology as well as creative content techniques… Mini reader surveys … and more. On Eugen Oprea’s blog , we saw this handy little query form: It’s made with LeadConverter , which you can use on a free subscription if you want to give it a try on your blog. Realism counts. Get appy.

Cartoon of the day

Jeff Esposito

Thank goodness that’s over with… Cartoon of the Day Cartoon comic election post mortem non sequitur Wiley Miller

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CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.

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Having A Mentor – Ever Considered The Possibilities?

Kikolani

This is a guest post by Ruan Oosthuizen. When you start out as a new blogger, chances are you are very unfamiliar with the online world and what goes on behind the scenes. Even if you’ve been online for some time, as you become more involved you will discover that quite a different side to things exists than you’re aware of when you just read other people’s blogs and articles.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis

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