Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made. When it’s time to reach out to the people you don’t know and ask them for a link, are you confident that you’re able to do it right? First example. Dont’ mess with the Kaushik! Second example. MORE >>

Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Offers are basically coupons for people to redeem. MORE >>

I have a massive frustration when it comes to reading books and magazines with my e-reader. like to copy and paste portions of text that resonate with me. like to share them (it could be a tweet or a blog post or on Facebook ) and I like to centralize them (in a place like Evernote ). The problem, our course, is that this content is usually locked down. You can't just highlight it, copy it and paste wherever you want. There's DRM all over it and the publishers don't want this content floating about. In fact, it's not just my e-reader. There's an app for that. TextGrabber to the rescue. content. MORE >>

Tweet Thinking about working on creating or improving the social media strategy for your business over the weekend? Not sure where to start? Let me take some time to share with you some of my favorite resources. In my professional opinion, the best way find success on social media is to: Learn from others who have already “tested the waters” Set up profiles and start experimenting in real-time. The resources below will help you with both ways. Enjoy! Recommended E-Books: How To Master  Facebook Timeline and Ads. Strategies For Effective Facebook Wall Posts. Create a Twitter Profile. MORE >>

More and more marketers are realizing the importance of including video content on their websites. According to Dr. James McQuivey of Forrester Research - watching a minute of video is the equivalent of reading 1.8 million words - and this translates into greater understanding of your product or service and higher conversion rates. If done right, the positive impacts of video content on websites can include more active user engagement and better positioning in search results among many others. But how does video fit in as a content marketing strategy? External links. Users’ behavior. MORE >>