Mon.May 21, 2012

Trending Sources

Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]


Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind. Though introduced as “insanely confusing”, we see the infographic differently.

Five Things Facebook Must Do Now that They’re Public

Spin Sucks

It’s been an interesting few days in the social media/tech world. Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school. Mobile. Let’s hope Facebook catches on, too. agree.

Why Scoring Member Engagement Matters, Part 1


Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. All of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say!

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

Today’s guest post is written by Hilary Marsh.  . For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. How will you know how much they like it?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Going the Extra Mile for Your Customer

Janet Fouts

It would seem like a no-brainer that going the extra distance to really listen to what your customer wants and delivering it is good for business, right? Still, really listening to customers is a skill that a lot of businesses seem to have forgotten. Recently I bought a trailer for my horse and my Jeep just didn’t have the horsepower to pull it, so we went looking for a bigger SUV.

Facebook’s IPO: 5 Must-Reads


Here are your 5 must-reads on Facebook’s IPO that we don’t want you to miss. Facebook IPO? Facebook future? Bright. By Charles Arthur Facebook IPO generated no big stock gains on its first day of trading. But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run. The Failure of Facebook’s IPO. 10 Things Facebook Should Spend Its IPO Money On.

The Lying Game

Twist Image

Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news story titled, In the Undoing of a C.E.O., a Puzzle. The article is all about former Yahoo CEO Scott Thompson and the recent unraveling of his short tenure as head of the beleaguered digital media company. At one point in the debacle (which started because Thompson falsified his resume by claiming to have had a computer science degree), this happened: "The board's initial hopes that it was all an easily explained mistake were quickly dashed. Imagine that. Hard to believe isn't it?

Overview of Twitter Ads [Prices, Screenshots, Terms]


Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products. American Express Cardmembers and merchants based in the U.S. The Program.

How to Develop Brand Loyalty

Shift Digital

Every marketer desires brand loyalty.  I see a lot of giant offers, beautiful ads, funny commercials, and eye-catching billboards.  Although there is nothing wrong with that at all, it won’t foster brand loyalty.  As a consumer and a marketer, I’m a big believer in the little things.  The solution is in the details. Online, make sure your website is clean, current, and easy to navigate. Not buying.

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Blue Focus Marketing

A year ago, Cheryl Burgess and I published the first #Nifty50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 M en of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Check out Google’s Project Glass Video. But for many kids, that world is as foreign as a faraway planet.  Want to be part of this?  Nifty50

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 4 Challenges of Cause Marketing

Geoff Livingston

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). decision will be made tomorrow morning based on comments on both blogs. Customers want [.]. CSR authenticity Cause cause marketing Cause Marketing Forum Danny Brown Inspiring Generosity slacktivism

Blogging in your underwear

Jeff Esposito

This post contains video, click here if you are having trouble viewing. I am a huge fan of Hugh MacLeod in both of his mediums. On one hand, I’ve got a few prints up of his (including the one below) and on the other, I love his writing style. So when I heard that book #3 was coming out, I preordered it quickly. I am glad I did. You should read this book if: you like to think.

Video 16

Podcast 385 - How to Deliver Insanely Great Customer Service

Engaging Brand

This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Carmine has previously helped us understand how to use Foursquare.a must listen podcast ! Creating The Customer Experience  . How we all need to declutter.from our minds, shelves, product listings, packaging! How to create customer loyalty. fulfilling unexpressed wishes.

3 Enlightening Twitter Updates

Shift Digital

There’s a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married , Facebook went public and Twitter rolled out  bunch of updates. What does this all mean to you? Well if your name is Samantha Collier, you write a recap blog post of course! Here’s the low down on what’s new with Twitter: New Weekly Email. The folks at Twitter are sending you a weekly email that summarizes the most popular tweets and stories shared by your connections on Twitter. The email is set up similar to the Discover Tab within More Languages.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Best Five Social Media Websites For Meaningful Comments

Small Business Mavericks

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. There are other sites where comments reach a more meaningful level, and often lead to much deeper conversations. Although a more B2B social media site, it can be a great resource for gathering new information, solving problems, and sharing solutions.

AOL stock outperforms Facebook


Lots of fuss about Facebook's poor initial stock performance a few days after its IPO. It just goes to show that maybe the stock market isn't meant to be evaluated on the basis of just a few days' performance. In fact, if you bought AOL stock on April 5 of

7 Hot Posts on My Blog this Month, and Why They Were Successful


I always find it fascinating to look at which posts go viral (or at least, which get shared the most) on my blogs. It isn’t always the ones that you expect! Here are a few of the recent posts on dPS that have done better than others over the last month, along with some reflections on why I think they were successful. 1. How to photograph babies: 9 tutorials. I’ll be honest: this post was one of those “panic posts” that I do on occasion. post that I had lined up ready to go from one of our authors didn’t come in on time and I just had to publish something.

How to Use Mail Merge Lists in Word


I don’t know about you, but many a time I have opened up a new Word document only to be met with the old familiar feeling of intimidation. There are so many fantastic features that seem to be hidden away in an endless array of tool bars and drop down menus. This intimidation surely has no place. Microsoft has done a wonderful job of making all features of their Office products rather user friendly.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.