This great slide deck By Olivier Blanchard from FusionMex, where Jamie spoke recently , is chock full of what you need to know about why your social media efforts are stalling. Tak a few minutes to read through this – then read through it again. Fusionmex lecture #103. View more presentations from Olivier Blanchard. You’ve heard us talking about Olivier’s book Social Media ROI a lot on this blog as well as in Humanize. Buy both today. PLUS.    .   = AWESOME. ———— ( photo credit ). Humanize MORE >>

Pushing Social Not all businesses are ready or even suited for social media strategies. One of most important decisions you make everyday is where to spend your time. Social Media takes time sometimes lots of time and you should be sure you’ll get a return for your investment. noticed that the people I respect the most in the business world don’t wax poetic about “being human” or get misty-eyed over “engagement”. These business owners care about their customers. They are serious about building great products. Most of all, they want to get paid. Sometimes social media contributes to that goal. MORE >>

This is a guest post by Jason Acidre. I’ve been working as an SEO for 2 years now. started working for an Australian-based SEO Agency in early 2010, before I was hired by Affilorama and Traffic Travis to be their in-house consultant. Working on these websites compelled me to do extensive research on my own, and that’s when I decided to start my own blog “ Kaiserthesage ” (late June of 2010), to test things that are related to my work, which is mostly on generating traffic and converting them. So how I did manage to earn without the intention to earn ? The First Step. MORE >>

Internet Week NY. was at Internet Week events at the #IWNY headquarters Wednesday and Thursday ; the yearly event was quite packed and there were several good sessions.  I was there mostly for networking and to listen for ideas from which to build my own ideas on top of (which is usually what happens when I go to events, since the information is usually a pony show of brands showing how great they are in using Social Media).  Instead, I ended up listening to a discussion on how brands could predict what content would be viral (in order to invest in it’s development).  Montreal. Oh well. MORE >>

Today’s guest post is written by Heidi Cohen. . Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. By increasing the value of the products, companies, and people they represent, brands are an essential element of PR. Whether you’re working with a B2B, B2C, non-profit, or are a solopreneur, the brand must be consistently represented online and off. Social media and content marketing offer a wide range of media formats beyond text including photographs, videos, audio, presentations, and real life events. Visual signs. How are your people dressed? MORE >>