Thu.May 17, 2012

Trending Sources

Is Facebook Making Us Lonely?

Spin Sucks

Earlier this month, there was an article in   The Atlantic  written about Facebook…and it’s effect on our loneliness. The article begins by telling the story of Yvette Vickers , the former Playmate and actress who was found dead in her home a year  after she died. Of course, this makes the assumption she knew she was about to die. ” Is it the Fault of Facebook? Are We More Lonely?

Why Your Social Media Efforts Aren’t Working


This great slide deck By Olivier Blanchard from FusionMex, where Jamie spoke recently , is chock full of what you need to know about why your social media efforts are stalling. Tak a few minutes to read through this – then read through it again. Fusionmex lecture #103. View more presentations from Olivier Blanchard. Buy both today. PLUS.    .   = AWESOME. Humanize

Seven Ways to Present a 360 Degree View of Your Brand

Spin Sucks

Today’s guest post is written by Heidi Cohen. . Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. By increasing the value of the products, companies, and people they represent, brands are an essential element of PR. Whether you’re working with a B2B, B2C, non-profit, or are a solopreneur, the brand must be consistently represented online and off. Media.

From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview


“I believe that creativity and philanthropy are two things that belong together.” ” — Daniel Herndon. Daniel Herndon is a bad ass. There I’ve said it.  He’s a brilliant word-of-mouth practitioners, and he exudes energy. He’s just a pleasure to be around. And, I love people, especially people with an unstoppable burning passion for life. Scalable. Facebook.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Several tools have been developed specifically for SMBs, although they’re often overlooked because they don’t get as much love from Mashable, AdAge, and beyond. Crowdbooster.

How I Built a Blog That Earned $10,000 in 5 Months


This is a guest post by Jason Acidre. I’ve been working as an SEO for 2 years now. started working for an Australian-based SEO Agency in early 2010, before I was hired by Affilorama and Traffic Travis to be their in-house consultant. Working on these websites compelled me to do extensive research on my own, and that’s when I decided to start my own blog “ Kaiserthesage ” (late June of 2010), to test things that are related to my work, which is mostly on generating traffic and converting them. So how I did manage to earn without the intention to earn ? The First Step.

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Leaving Facebook

Twist Image

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. It's all very silly, isn't it? Media is just media. It's doubtful.

Why Focusing on the User is More Important than SEO

Shift Digital

Having worked in the Internet marketing world for over 10 years, and the computer world for over 20, there is one common theme I have seen throughout my journey in this wonderful industry: a consistent and never changing disease of planning to fail due to failing to plan. Second only to failing to plan, I have seen organization after organization fail because they fail to follow the ideology of Stephen R. Covey in that they begin with the end in mind and leave it at that. One of the most exciting things I’ve witnessed recently was the launch of Google+. truly do revolve around the user.

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Brand Choreography Invite: #MMchat May 28th 8 p.m.ET @TheSocialCMO

Blue Focus Marketing

Building a Connected Brand in a Real-Time Marketing World. Brand Choreography   |   Integrated Marketing Communications. Today, the subject of Integrated Marketing Communications is hotter than ever.  It’s a source of competitive advantage.  Budgets are tighter, goals are higher and lingering economic uncertainty creates tension that can interfere with integrated planning and results.  Question 1.

How to Get People To Do What You Want!

Engaging Brand

In my line of work I come across some amazing people. One of which is Hannah Dawson - a remarkable young lady who is at the forefront of working with horses - our very own horse whisperer! - who can help develop a truly outstanding relationship between an owner and their horse. asked Hannah to give an insight into her see if we could learn on how to motivate our teams.(if When to reward?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Spam Links – What Me? Never!

Small Business Mavericks

So you think you don’t have any spammy links. would estimate that just about every website on the Internet would have at least one spammy link, even if it has been created by accident, or in the early days when you were trying to build your business. Of course, “build inbound links” has long been the call of the SEO wild. In recent times, that has changed somewhat to include building outbound links. If links are the issue, what type of links now draw Google’s disfavor? Obvious paid links include those in footers and those in sidebars. 

The future is now…

The Way of the Web

At least it is while I’m reading my latest book purchase. always love looking through charity shops to see what people once wanted but have let go due to changing tastes, changing fashions etc. And occasionally you stumble across something like ‘The Road Ahead’ by Bill Gates for the bargain price of £1! Buffer. Books bill gates futurism technology predicitions the road ahead

How I Increased My Search Traffic by 200% in 6 Months


This guest post is by Bamidele Onibalusi of Guest blogging is currently among the most popular marketing tactics, and you can be sure find guides on guest blogging almost anywhere you go online. The problem with guest blogging is that it is being used by so many people today that if you donít have a solid plan your blog will hardly benefit. What do you want from guest blogging? Imagine I ask the question, “What exactly do you want from guest blogging? How do you want guest blogging to contribute to the success of your blog?” It’s easier to do. Alexa rank.

Twitter should be illegal … says Mike Francesa

Jeff Esposito

This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism. Now sports radio is known for dumb things being said, but this may take the cake. guess we can just chalk this one up to old media not wanting to admit that media is changing. Would you want to be the grandkid or production assistant who has to educate Francesa on Twitter?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

What Blog Tasks are You Embarrassed to Admit You’ve Overlooked?


Over the last few days we’ve been talking about taking your blog to the often-elusive “ next level.” ” We’ve seen tips for developing your voice and message , creating stronger calls to action , and increasing traffic. If you’re already working on those aspects of your blog, and are happy with your approach, you’ll probably be hungry for other ideas, looking to the future, and trying to predict what will be most successful tactics for you. That’s great—one of the best things about blogging is that it lets us pursue our passions!—but Whoops!

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon comic Speed Trap Speed Trap Cartoon turtle