Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook. If you are managing a business page, Offers is a good way to combine online with offline activities and to directly engage customers in your products and services. MORE >>

We all want to be famous, whether we admit it or not. We all want the glory of recognition for our work; our media; our creations; our results. To say otherwise is to lie. Of course, the thing is, there are different levels of what we want and how we want it. Thankfully for those that want it, whether it’s deserved or not, social media allows us to live out our narcissistic fantasies and be as famous as we believe we should be. Fame, though, can come in many forms. There’s  the type of fame that Mike talks about ; but that’s where we seek fame but don’t really say as much. Eh, maybe not. MORE >>

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My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists , and I’m not sure how I feel about it. couple of months ago, I was speaking to a group of business leaders. One of the attendees told me he pays $50 a day to an Indian firm to have them scrape content off the Internet and change it “a little bit” so he can post it on his own blog. ” I was so distracted by this that I had a hard time finishing my speech. MORE >>

In late April 2012, brand pages on Facebook were migrated to the new Timeline layout, making most social media plans for the year redundant. Authority social media websites like Mashable, Read Write Web, and many others ran a series of posts on making the best of the Timeline layout. What benefit does Timeline have for brands then? For starters, it pulls the plug on landing tabs that brands used to increase the number of page likes and increases the value of visually appealing content through powerful cover images. It’s also the first thing a user sees when they land on a page. Livestrong. MORE >>