Sometimes, I feel as if I should stay away from vacations and personal downtime completely. Case in point – I’m on vacation this week and the thing I did first? Redesigned the blog. But… there is method behind my madness. Here’s the lowdown, for anyone interested in the thought process behind a blog design. I’ve written about the changing paths of this blog before. Whereas it was originally a straightforward social media-led blog, I’d like to think it’s grown into something more as I’ve grown as a blogger. And it makes sense. MORE >>

Once in a while a mobile app comes along that really delivers, and that is the reason for this recomendation about SayHi – a remarkably accurate translation app that I recently discovered. Having studied several different dialects of the Spanish language as a green industry professional, I can attest that SayHi does an excellent job of translating Spanish into traditional Castilian (textbook) Spanish. In other words, for the majority of Spanish speakers the translations with SayHi are spot on. shared this app with my colleague in Quebec, who in turn shared it with her friends. MORE >>

Barb Cote. Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It’s a skill. Anyone can learn to be creative and to get better at it.”. So says author Jonah Lehrer in his new book, “ How Creativity Works.”. Three key thoughts from his book reminded me how we have committed to a culture of creativity here at SIGMA: 1. For prompting creativity, few things are as important as time devoted to cross-pollination with fields outside our areas of expertise.”. We have to either work together or fail alone.”. Guess who wins? MORE >>

Logic+Emotion. About Me. About You. About My Employer. Visual Thinking. Speaking. Foursquare. Posterous. Twitter. Linked In. Google Plus. The Fine Print. David Armano is EVP, Global Innovation & Integration at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age. mail David. Follow @armano. Categories. Manifesto. Visual Archive. Blogging. Books. Brand Engagement. Business. Co-Creation. Customer Experience. Design/Interaction Design. Events. Experience Map. Guest Authors. Influence. Innovation. Interviews. Media. MORE >>

Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. There are some businesses that don’t seem to be able to make an impression on either of those sites, yet they find real success connecting with their audience on Pinterest or MySpace. Where is your target audience online? Social media sites are not all the same. MORE >>