Mon.May 07, 2012

Trending Sources

No One Cares About Your News Release

Spin Sucks

A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” ” Dear Facebook fan, see image to the left. Just a couple of days ago, I was perusing through my personal Facebook stream and a friend of mine posted pretty much the same question. Dear Facebook friend, see image to the left. Super fun and lots of immediate work to do. And then.

News 134

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

“I love it when a plan comes together!” Emory’s has an interesting history as the original building actually burned to the ground a few years ago and was completely rebuilt and re-launched.  It’s a fantastic restaurant right off a small lake, and their are very few options like it in the area.  Good food, great environment, and fantastic service.  They were doing good business, but wanted to ensure they didn’t suffer from the same early year drops in business. The plan consisted of: Give their FB page creative a facelift. Create and launch a promotion.

Will Social Media Initiatives Change Your Google Ranking? [Infographic]

Mindjumpers

Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research. Six websites were established. Business page followers.

Cómo se dice… “Strategic Communications”?

Spin Sucks

Today’s guest post is written by Lucretia Pruitt. . I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. didn’t expect it to become important, but sometimes these things linger until you have to explore them further. In hindsight?

CPM 70

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Why Gamifying Giving is the New Thing

Waxing UnLyrical

Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. However, this takes planning a strategy. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic. online. Creating a sense of urgency.

Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Where is your target audience online? Social media sites are not all the same.

Facebook Offers: 5 Must-Reads

Firebelly

Here are 5 must-reads on Facebook Offers that we don’t want you to miss. Facebook’s “Offers” News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses. By Josh Constine Today any local U.S. business can start using Facebook’s Offers product – free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions.

8 Ways to Get More Out of Your Facebook Fan Page Today

ProBlogger

This is a guest post by Raag Vamdatt of The WordPress How To Blog. If you have been paying even the slightest attention to the blogosphere lately, you would have noticed that it’s abuzz with talk about the new Facebook fan pages. And there is a reason behind it—the Facebook fan page’s new timeline view is a drastic change from the old fan pages we are used to seeing. This is huge.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Can You Trust Social Media Sources?

Net-Savvy Executive

Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Before, people asked about the traditional tradeoff in text queries: finding relevant content while excluding off-topic content. Lately, I'm hearing more about social data that's intentionally tainted. — "Anton Ego," Ratatouille. Photo by John Cooper.

Will Social Media Initiatives Change Your Google Ranking? [Infographic]

Mindjumpers

Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research. Six websites were established. Business page followers.

Elmo Delivers 4 Peer-to-Peer Lessons

Geoff Livingston

My daughter Soleil loves Elmo madly. As much as the little red monster can annoy, I wanted to support my little girl in her crush. So I intentionally identified in with the online Sesame Street videos. While there is a golden nugget in every episode for kids, and saw a pattern of lessons about adult [.]. Reality controversy diana krall Elmo elvis costello katie perry lessons parent peer peer to peer Social Media

Night of the living dead press release

Socialized

Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five Reasons To Publish Killer Content

Small Business Mavericks

You need killer content to survive! I bet you have read that a hundred times. What exactly is killer content? If you can create content that catches the attention of the masses to the point that it is shared, then you’ve produced killer content. That content could text based, videos, images, or the latest fad, an infographic. So why publish killer content? Here are five reasons to consider: Social - killer content will be shared and in so doing, will help to build the number of people following you. Branding – the more often your content is viewed, the more it exposes your brand.

The Age of Mass Social Production

Engaging Brand

Social business is a passion for me only because for me.that is the next evolution of social media. Social business will evolve from social marketing. The tools that have been developed by the people to find their voice, will now move from being the faciliators of the conversation, to the structure behind the business. The age of the passive consumer of products and services is merging into an active nexus with creators being on both sides of the old divide between consumers and business. We need to think about how how we co-create to add true value.

Groupon’s SEC Troubles [Infographic]

Idaconcpts

With the SEC’s recent probe into Groupon, here is  a closer look at Groupon’s troubled history. This infographic illustrates more simply the SEC’s problem with Groupon. Click for larger image). Via: Courtesy of: BackGroundCheck.org. Business & Marketing groupon sec groupon sec troubles groupon's sec troubles sec probes groupon

Essential Tools for Your Social Media Toolbox

Engaging Brand

Social marketing may be a technique to some.but to me it is a culture, a way of being. Social media tools are just that.tools. Tools don't need a strategy, they are vehicles for 'doing something'. Consumers are human beings. Human beings don't need a business strategy , they need to be engaged with a culture of 'being human' or even 'humane'. You can't force being social, without becoming the person at the party that people try to avoid! Social has a natural flow, the ability not to hog the stage but to play - star, supporter, audience, producer, director, cast member.all at different times.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Register Today for a Free Podcast With Ana White

ProBlogger

This Wednesday at 9pm (Pacific Time in the US) I will be spending an hour with a DIY carpentry blogger I’ve admired for some time now by the name of Ana White – and you’re invited to listen in via a webinar ( register here ). Ana is the blogger behind the popular Ana White Homemaker blog and she has a great story to tell. Her #1 source of traffic is Pinterest.

How To Give Credit to Post Authors via Twitter

Shift Digital

Almost all of the sharing plugins available for WordPress offer the same scenario: when a visitor clicks “Tweet” the Post title and URL are shared along with the companies’ twitter handle. Pretty simple right? But, what do you do when you have multiple authors posting content on your site (like this blog you’re reading right now!) and you want to give them credit via Twitter by sharing their Twitter handle as well? Rest easy, it’s a lot easier than you think. You will then see all the various fields for that user. See:  [link] ). Your guest writers will thank you!

URL 5

Build Brand Awareness and Business with Creative Video Blogging

ProBlogger

This guest post is by Ryan Critchett of RMC Tech. We all know that video blogging is a powerfully effective tool for business lead generation, but does everyone have what it takes to execute on it? We can all get in front of a camera, hit record, and start talking about our products and services … but will it entertain people? The business: RMC Tech. RMC Tech is my tech repair company. started the company in 2011, after having been immersed in the blogosphere and social media for years. Besides building iPhone apps, our core service is iPhone repair. The strategy: video blogging.

How To Give Credit to Post Authors via Twitter

Shift Digital

Almost all of the sharing plugins available for WordPress offer the same scenario: when a visitor clicks “Tweet” the Post title and URL are shared along with the companies’ twitter handle. Pretty simple right? But, what do you do when you have multiple authors posting content on your site (like this blog you’re reading right now!) and you want to give them credit via Twitter by sharing their Twitter handle as well? Rest easy, it’s a lot easier than you think. You will then see all the various fields for that user. See:  [link] ). Your guest writers will thank you!

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.