Tue.Apr 24, 2012

Trending Sources

Gartner: the Growing Role of the Social Customer Experience

Conversionation

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. The result of doing so is ROI. Guess why? Indeed, social.

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The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For these reasons it is something that is worth paying attention to. April 2012. Yahoo!

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Communication is about what they hear, not what you say

Dave Fleet

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. From From my perspective the onus is on you to consider not just the words coming out of your mouth, but how they are received. What do you think?

Buy 122

The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” I and others responded at the time why Verne was nuts and blogging was very alive. ” As if. So, what’s going on here?

Alltop 105

A World Gone Social

Learn how companies must adapt to survive.

More Trending

The Internet, Social Media and the Democratization of Education

SocialFish

This is a guest post by Zach Buckley, a recent college graduate who is interested in the intersection of technology, education and online learning. ————————– We all depend on the Internet to make our lives easier in many different ways—whether it’s contacting a friend or finding the nearest sushi restaurant. The Influence of Social Media.

Legal Rules for Creating Flash Mobs and Performances

Spin Sucks

Today’s guest post is written by Jay Pinkert. The founder of psychoanalysis,  Sigmund Freud , hypothesized that two conflicting desires motivate human behavior:  Eros (the life drive) and Thanatos (the death drive). Were he alive today, Freud undoubtedly would add a third: Viros (the drive to create viral videos). For example, “offensive touching” is a criminal offense.

How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. The 30% of the respondents that point their ads off of Facebook reported a 50% higher cost per click.

How To Block BranchOut on Facebook

Shift Digital

If you’re like me, you’ve been inundated with app requests on Facebook from an app called BranchOut. Supposedly it’s the “next LinkedIn”, but it has more than a few skeptics (me being one of them). The biggest problem I have with BranchOut is that it spams me with constant invites from people I’m friends with on Facebook. Step One. Go to your Privacy Settings.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

5 Content Marketing Assets You Forgot You Had

Convince & Convert

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. That’s where that look of terror comes in. They just need to find unlock it. Employees.

The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” I and others responded at the time why Verne was nuts and blogging was very alive. ” As if. So, what’s going on here?

The Next Billion-Dollar Startup

Twist Image

The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. know that sounds extreme, but I'm honest enough to admit that I could not see straight for a couple of days post-deal announcement. It was nothing against Instagram (I love the app), it was the purchase price that made me all weak in the knees. Some may call it a bubble, others may claim that it's a gross over-evaluation. either way, we're now evaluating startups using the "b" word and that changes everything. Again.

Why The Pitch Will Perpetuate Bad Practices

Geoff Livingston

Perhaps you have seen the preview episode of The Pitch, AMC’s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector. This [.]. Marketing advertising agencies Agency AMC bad best Mad Men McKinney Advertising moneyball olivier blanchard pr practices Social Media The Pitch WDCW

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google Drive…Driving The Future of Online Storage

Shift Digital

Today Google launched the next in an every increasing list of productivity tools! Or in this particular case, and update and conversion of what was once known as Google Docs. One of the concerns/complaints many of us Googlers had for some time now was we had to log into Google Docs and upload files/folders through a browser. Well we can now! Well, some of us can. CNet: [link].

How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Business New Media Social Media action takers Be the active 10% Don't be the 80% three approaches

Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords

Bill Hartzer

Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. Keep in mind, though, that versions of the so-called Over Optimization Penalty has been around for years and SEOs have been concerned for a long time. That’s why I continue to post these search engine optimization tips , so we can get back to the basics here of SEO. These are the headings for the body of your web page.

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How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Business New Media Social Media action takers Be the active 10% Don't be the 80% three approaches

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How To Block BranchOut on Facebook

Shift Digital

If you’re like me, you’ve been inundated with app requests on Facebook from an app called BranchOut. Supposedly it’s the “next LinkedIn”, but it has more than a few skeptics (me being one of them). The biggest problem I have with BranchOut is that it spams me with constant invites from people I’m friends with on Facebook. Step One. Go to your Privacy Settings.

Types 13

Are you the new expert?

Engaging Brand

The reason I ask is as the web becomes the expert village, technology is redefining what we mean by experts. The concept of expert appears to be evolving from a technical skill to an emotional and personal skill. The individual is becoming empowered as their own true expert. . The internet is allowing YOU to do your own market research, YOU to often know more about the product than the sales person. No one can design a mass product that suits YOUR distinct personality. YOU are now the expert on what you want and companies are the conduit for its production such as Nike trainers and.

Do Your Page Titles Make Your Content Redundant?

Small Business Mavericks

One popular type of content is that which answers questions. It’s the type of content we should all be looking at on a regular basis, since internet users predominantly use search engines to look for answers. I am often surprised then to find the answer to a question in the contents title. Is that good or bad? In my opinion, it’s not the best way to craft a title, and it could effectively make your content redundant before a word is read. How so you ask? Sure, there are some curious types who will dig deeper and actually read the content, however, most will just move on.

#measurePR: April 17 Transcript and a Big “Thank You”

Waxing UnLyrical

Seeing as how last Tuesday was my second day at my new job, I wasn’t sure if I’d be able to moderate #measurePR. So I was really grateful when the erstwhile Jen Zingsheim agreed to do so. Now, it’s not easy to keep a Twitter chat going week after week, or even every other week after every other week. John_Trader1 chimed in with a great measurement “wish”:  . There you go.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Google Publisher Toolbar—a Must-have for AdSense Publishers

ProBlogger

This guest post is by Kevin Muldoon of WordPress Mods. Google AdSense has been in the news a lot over the last month, for all the wrong reasons. Many top AdSense publishers such as Zac Johnson and Spencer Haws have had their accounts banned and their last month of earnings withheld. The Publisher Toolbar. Google publisher toolbar. The in-site ad overlay. The ad overlay. What does this all mean?

NFL fires up hype machine with movie trailers

Jeff Esposito

This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company. So when I see a company leveraging PR as part of a longer-termed strategy, I get excited. The most recent example of this is the National Football League.

Question: How Do You Beat the Social Media Monster?

ProBlogger

Over the last couple of days we’ve looked at various tactics that bloggers are using to gain traction, grow followings, and generate blog traffic on: Google+. Twitter. Facebook. Pinterest. I’m sure that these posts gave you some great ideas for developing your interaction with fans and followers on these social networks. But I also know that social media is one of the key distractions that bloggers face. What’s your strategy for beating the social media monster? I’m interested to hear how you choose to spend your time on social media.

How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Business New Media Social Media action takers Be the active 10% Don't be the 80% three approaches

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Those who make things happen, those who watch things happen, and those who say, “What happened?” ” Don’t Be The 80%. The common myth when it comes to companies using social media is “Yeah, I’m on social media.” ” What the heck does that mean though? Why does that statement influence your bottom line? You should probably tweet that.). And your stomach. Post Daily.