Tue.Apr 17, 2012

Trending Sources

Social Media Isn’t About The Numbers! Or Is It?

SocMed Sean

I’ve said it once, I’ll say it again. If you ask me what my Klout score is …I’ll likely vomit. Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right. So, should you ignore the numbers? Maybe.

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? The key is strategy. Here are some tips to get you started.

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YOU Are The Influence

Unspoken

In my blog yesterday, I listed the most remarkable people on social media today. But there is one person I left off that list… YOU ! have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU. With the social media tools at our disposal today, you have the power to form a message, motivate an action, and become an online influencer. But would you consider Kait Brand or Ellen Bremen powerful? Digg Digg.

Flying Car Creates PR Controversy

Spin Sucks

Remember when we were kids and we had this vision that someday everyone would be driving a flying car? Maybe it started with Chitty Chitty Bang Bang and was influenced even more by the Jetsons. Wherever it started, I just knew in my lifetime the roads would be in the sky. And it’s gaining a lot of media attention. . ” It’s as simple as that, apparently! The public won’t have it.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. The point of business is to make money, so topping almost all competitors in an industry is a sign of high performance.

A Strong Cast of Characters is Vital to Telling Your Company’s Story

Spin Sucks

Today’s guest post is written by Brad Marley. You can’t tell a great story without great characters. Charles Dickens knew it. Stephen King knows it. Heck, even the dude who wrote “A Million Little Pieces” beefed up his life story to make himself more interesting to his readers. But we can’t come up with all of this content on our own. If we tried, it would quickly turn into fluff.

Social media in call centres

Sherrilynne Starkie

Many companies are considering if and or how to integrate social media channels into call centre communications.  Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Three biggest myths of social media. Related articles.

Learning About Creativity

Twist Image

There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading. recently started digging into Imagine - How Creativity Works by Jonah Lehrer and it took me aback when I realized that I've been reading a whole bunch of books on creativity and I have a whole bunch of new books in my Kindle on the same topic. consider myself a creative-type, but I'm often fascinated with both where ideas comes from and if there's anything I can do to help myself come up with even bigger ideas. This seems like one of them.

GPS 39

Ouch.

SocialFish

Don’t let this be you. AAACETweet i want to join your association, but have a problem with your lack of a social media presence. — Will Deyamport, MSEd (@peoplegogy) April 17, 2012. Potluck Social Learning

Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Sharing Is Caring (And Selling)

Twist Image

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Look no further than the meteoric rise of The Huffington Post as a prime example of this. Can you make money sharing? On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. The products and services deliver. I'll be back."

Social Media’s Redheaded Stepchild

Jeff Esposito

This is a guest post from  Larry Jones. Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.”. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. And whenever I hear this statement, I typically counter with something along the lines of, “that’s too bad, you’re really missing out on some opportunities.”. Image: Wikipedia. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). What makes it ‘social?’”. So what is the next step?

Do you create a lasting smile with your content?

Engaging Brand

People tend to remember the first thing and the last thing they see. In today's economy we can also translate that to - people tend to remember the first and the last experience with your company. It's one of the reasons that social media works well as it can often be the first or the last in a chain of purchasing decision making. Social marketing can add that touch of simplicity, of help, of personality to that purchasing cycle. It can reach out and guide them to some advice. It can help to sort out a query. It can help in sorting out an issue. It can provide the filter for research.

The Secret Stats Your Follower Numbers Hide

ProBlogger

This guest post is by Courtney Mroch of Haunt Jaunts. Statistics and their interpretation is often a popular topic on ProBlogger. One of my favorites about the subject was a guest post by Mark Seall called Who Cares How Many Subscribers You’ve Got? loved the way he pointed out that some, if not most, of us will never reach 20,000 subscribers, based purely on the nature of our niches. He created a color-coded diagram of measures we should analyze our success by instead. They included both things we bloggers can directly impact, as well as those we can’t. Good advice. Not even close.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Cutting Through Content Clutter with One Social Thing

Convince & Convert

Besieged by blog posts, articles, and columns about social media and content marketing? have a solution. Last week, I wrote about our new blog and editorial calendar, coming soon to this very space. Today, news of our brand-new email service… One Social Thing. www.OneSocialThing.com ). One Social Thing takes content curation to its logical conclusion. That’s it.

Is Your Website Ready For Semantic Search?

Small Business Mavericks

Some areas of SEO have been dead easy in the past.  You could look up the most popular search terms in relation to your business; match those terms to your keywords; then set your SEO strategies to work to target those keywords. Search is evolving, and whilst that method does still have some air in it, other factors are becoming more important. One of those factors is semantic search – a search engines ability to guess the reason behind a particular search phrase used. Search engine are becoming smart in the way they analyze a search term before delivering search results.

Fake “RE” in campaign e-mails deceives voters, creates poor impression

Socialized

Both the Obama campaign and Republican campaigns have been relying heavily on e-mail marketing to get through to voters. And in some cases, accusations have been made that sleazy techniques are being used on both sides of the aisle. February post by Loren McDonald of Silverpop, an e-mail marketing company

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon comic IRS Pot Of Gold

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.