Fri.Apr 13, 2012

Trending Sources

Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Given the emphasis on social media in search algorithms, the answer has to be a big yes. Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. One video currently doing the rounds proves this point well – more on that shortly.

SEO 97

If Twitter Would Have Been Invented In The 80s

Firebelly

Last week we imagined if Facebook were invented in the 90s. This week, however… …we’re exploring what Twitter would have looked like if it had been invented in the 80s. Video URL: [link] ].

URL 78

Future of Social Media?

Mindjumpers

Tweet The thought may have crossed your mind before – having a pair of glasses that connects your real life with your digital life. Simply by using your voice to check-in at a place or to get directions on a map to take you to the place you want to go to. couple of days ago, Google launched a two and a half minute long video that shows how this dream of technology could look like.

How to Get More Likes on Facebook

SocialFish

(Click the image above for more great advice on getting Facebook Likes from the Oatmeal). Have a great weekend. Implementation Potluck

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Gin and Topics: A Cardboard Arcade and Texts from My Dog

Spin Sucks

For the first time ever, I have way more content to fill Gin and Topics than I have space. This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion. hope I chose correctly! Let’s see. See a trend? guess I like animal videos! have narrowed it down. Now you have something to look forward to! 5.

Mad Men 2012

Twist Image

There's a new reality show in town. and it's just for you. AMC has a new original series called, The Pitch , that looks at what it takes to be a leading advertising agency in 2012. It's a weekly series where two agencies pitch for a piece of business. Each agency is given seven days to make it happen. The first episode is available right now for you to watch. and it's right here. mad men.

Fetching Friday – Resources Mashup & My Arizona

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Business / Career. Find out what it is. Freelancing. My Arizona.

To Happy Hour or Not to Happy Hour: That is the Question

Waxing UnLyrical

Twitter rabbit holes can easily claim 20 minutes of my day. click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at Ragan.com ranting in my office. came across this post the other day. The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates. Not a whole lot. He also  blogs.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

5 Long Term Trends of Social Marketing

Engaging Brand

Kevin Kelly in his 2005 Ted Talk - How Technology Evolves , talked about 5 long term trends of evolution. He said there were roughly 5 trends and when you look at these trends you can see why brand marketing has combined with social media for the evolution of business ideas as well as life in general. Ubiquity - social media allows you to places other advertising cannot reach! It allows you into the conversations and thoughts of your consumer. Diversity - social media allows diversity in two key ways - it opens markets up from local to personal. Each person is their own diverse marketplace.

Can You Solve this Digital Marketing Puzzle? – #3776

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles blog roll blogging marketing puzzle

5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100.  Caroline’s tips for managing your businesses reputation online: 1. Provide outstanding customer service. We recommend utilizing something known as the “Net Promoter Score” … simply, ask 10 of your customers at random, on a scale of 1 to 10, how likely would they be to recommend your company to their friends and colleagues – and why.  Anything less than an average of 7 or 8 and you may have some work to do in improving your customer service. 2.

A Need to Redefine Brand Lift

Direct Marketing Observations

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all? But does that definition correlate to digital correctly? Should it? Marketers consider it to be the one worthy metric.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Source and Host a Guest Post Series

ProBlogger

Yesterday, we published the second post in a series of guest posts written by author Greg McFarlane here at ProBlogger. And recently you’ll have noticed our multi-author series on generating blog comments. So today I thought it might be interesting to talk about the thinking behind trying out series, and step through some of the pitfalls you’ll want to avoid if you consider hosting a guest post series on your own blog. little history… If you’re a regular ProBlogger reader, you’ll know that we really love to feature other bloggers here. Commissioning a series.

Looking back on the day that changed my life forever

Jeff Esposito

At about 4:30 in the morning on a year ago today, I got woken up by my excited and nervous wife with the words, “my water broke, we need to go to the hospital now.”. Having been at the hospital for a bit the day before and having Amy be pregnant for almost nine months, I shouldn’t have been surprised, but I was. As they say shit got real. We got set up with a room and then proceeded to wait.

5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100.  Caroline’s tips for managing your businesses reputation online: 1. Provide outstanding customer service. We recommend utilizing something known as the “Net Promoter Score” … simply, ask 10 of your customers at random, on a scale of 1 to 10, how likely would they be to recommend your company to their friends and colleagues – and why.  Anything less than an average of 7 or 8 and you may have some work to do in improving your customer service. 2.

March 2012 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. During March 2012, according to comScore, “Google Sites led the U.S. percent.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic thatababy Worm

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition. ” Here is more info on the patent: Abstract. Assignee: Brightedge Technologies, Inc.