Sun.Apr 08, 2012

Trending Sources

New Research: Americans Hate Social Media Promotions

Convince & Convert

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Your Company Needs to Be Human Because You’re Competing with Humans. Go to your Facebook Wall and scroll down for a while.

Is Nike A Technology Company?

Twist Image

Episode #300 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ) and recently launched his latest venture, Evol8tion. This is our 21st conversation (or, as I like to affectionately call it, Across The Sound 21.20). blogging.

The Not-so-secret Ingredient of an Engaging Blog

ProBlogger

If you read Lisa’s post on the Grace of Communication ¬†over the weekend, I hope you felt inspired. Her heartfelt post really spoke volumes, and not just about social media. As I read it, it reminded me of a question that I see asked often in the blogosphere: How can I make my blog more engaging? What’s “engaging”? If you’ve ever thought “I want my blog to be more engaging,” you probably had some idea in mind of what that means. It might be that you want to lower bounce rates, increase repeat visits, or encourage more comments on posts.

Magic Hat: a case study in offline to online marketing

Jeff Esposito

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. This was definitely the first time I’d seen a QR code on a beer, click the video above to see my full breakdown.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.