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JEFF KORHAN APRIL 8, 2012 3 Success Criteria for Any Business Marketing Platform Historically, the greatest challenge for marketers was reaching their target audience. This not only required an understanding of marketing skills, but also relationships with the media and the dollars to engage their capabilities. Now anyone, and especially any business, can (and should) build a platform for reaching their ideal customers. 1 – Quality Products and Services. | | FEVER BEE APRIL 8, 2012 Community Objective, Strategy, Strategy, Tactics, And Actions There is some confusion about the strategic part of community management. This is how we think about it: 1) Objective. The organization decides the objective. This should fit with the overall strategic goals and mission for the organization. The The danger at this stage is the organization doesn't properly connect the objectives to a measurable ROI metric. The objective for the community must either increases revenue or reduces costs. For a community, these objectives will be one of the following. Increase customer retention. Improve R&D. | CREATIVE RAMBLINGS APRIL 8, 2012 Guest post: Boost your “SERP” with contextual link building The following is a guest post by Immaculate Ghomes. Her bio is at the end of the article. Give power to your “SERP” One of the relatively new methods of website promotion is by contextual link building. It is including links in your site content, in such a manner, as to gain enough interest from the. Tips contextual link building guest post Immaculate Ghomes SERP | | | | | | | | | -
SOSHABLE | SUNDAY, APRIL 8, 2012 Send Us Your Infographics! We love them. We want them. Send them to us! You’ll see on the homepage of Soshable a long sidebar with links to many infographics. We are going to be pulling them out of the posts and have them as pages on the site instead, allowing us to focus on editorial rather than risk getting “lazy” with infographic posts instead. If you have high-quality infographics, please send them to us. We will properly attribute them. Your best chance of getting it published is to write up a short 1-3 paragraph description of the graphic that is unique content. MORE >> -
JEFF ESPOSITO | SUNDAY, APRIL 8, 2012 Magic Hat: a case study in offline to online marketing This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I noticed on that had a QR code on it, leading to an online profile of the beer ( click here to see site). This was definitely the first time I’d seen a QR code on a beer, click the video above to see my full breakdown. MORE >> -
CONVINCE & CONVERT | SUNDAY, APRIL 8, 2012 New Research: Americans Hate Social Media Promotions Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Your Company Needs to Be Human Because You’re Competing with Humans. Social media is the first time in history that companies communicate alongside real people, and with no inherent advantage. Go to your Facebook Wall and scroll down for a while. Mine looks something like this: Friend. Friend. Friend. Brand. Brand. Email. MORE >> -
CONVERSTATIONS | SUNDAY, APRIL 8, 2012 A Discovery Meeting: Craft and Follow There are three ways to have me start working with you on your project. Retainer , Discovery , and Live Sessions. . Discovery Meeting: Craft and Follow. strategy session, with questions, answers, and ideas to help design your social media strategy. This idea session is often a two-hour face-to-face conversation (though some have been shorter, some longer). Except for the ocassions when we can meet at a Panera, the best way to do this is either via Google+ Hangouts or Skype because we can share screens and documents. Discovery Meeting: Craft and Follow is a post from: ConverStations. MORE >> -
TWIST IMAGE | SUNDAY, APRIL 8, 2012 Is Nike A Technology Company? Episode #300 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ) and recently launched his latest venture, Evol8tion. This is our 21st conversation (or, as I like to affectionately call it, Across The Sound 21.20). blogging. MORE >> -
- The Not-so-secret Ingredient of an Engaging Blog PROBLOGGER | SUNDAY, APRIL 8, 2012
- Measuring Up at Life's Checkpoints LOUIS GRAY | SUNDAY, APRIL 8, 2012
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