Tue.Apr 03, 2012

Trending Sources

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

Yes, this is indeed another post about Pinterest. But fear not, I come with real data to share albeit it in aggregated and anonymized format. It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? The level of brand presence and direct participation on Pinterest varies considerably among the examined sites.

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Etch A Sketch Hits PR Mecca With Romney Gaffe

Spin Sucks

Do you remember your first Etch A Sketch ? How many of you still have one? I’ll bet those of you with kids have one in your house. The company is 104 years old and hasn’t had a new PR campaign in decades. Until now. They closed Friday at $5.95. They poke fun at politics in general, while maintaining that the drawing toy is politically neutral. This company has done it. very good way.

Triple Bottom Line Thinking for Social Media

Techipedia: Tamar Weinberg

This is a guest post by Adam Leiter. We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Like this post?

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way. Therefore, they get consumed by the same tasks over and over and because they are endless, the day is over and it’s time to check-out. The next day begins a new cycle of non-productivity. Social media is the future. Reply.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

blog.eladgil.com

Elad Blog. Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterests growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It 1999-2004 Blogging Platforms. Commerce. Social media.

If Facebook Were Invented In The 90s

Firebelly

Has wondering what Facebook might have looked like if it was launched a decade earlier – 1994 instead of 2004 – kept you up at night? Rest easy, my friends. Here is your look at Facebook as if it were invented in the 90s: [Video URL: [link] ].

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Why Pinterest Is So Addictive

www.fastcompany.com

); Copyright 1997-2007 Omniture, Inc. More info available at [link] -->. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. ); Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST INNOVATIVE COMPANIES. MAGAZINE. Why Pinterest Is So Addictive. BY Lydia Dishman | 02-16-2012 | 7:18 AM. would have written this article sooner, but I was busy on Pinterest. If you are still among the uninitiated, the social platform for collecting, sharing, and commenting on of photos of personal passions is uniquely engaging, absorbing, and addictive. million unique monthly U.S. Email.

The E-commerce Tipping Point

Twist Image

The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." " It's big but it will become a whole lot bigger. commerce sales hit the $279 billion mark by 2015. So, we're talking real money and big money. The biggest challenge?

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A World Gone Social

Learn how companies must adapt to survive.

The Secret, Selfish Side Of Social-Curation Sites

www.fastcompany.com

); Copyright 1997-2007 Omniture, Inc. More info available at [link] -->. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. ); Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST INNOVATIVE COMPANIES. MAGAZINE. Expert Blog. The Secret, Selfish Side Of Social-Curation Sites. BY Expert Blogger Brian Andreas | 03-08-2012 | 3:00 PM. This blog is written by a member of our expert blogging community and expresses that experts views alone. Here’s my beef with social platforms today: I don’t think they’re very social at all. And what about the platforms themselves?

Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

Having Trouble Measuring Social Media ROI?

Small Business Mavericks

The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. It’s difficult to prove ROI on either, however, many business owners, possibly because of their distrust of the Internet, have a fascination with trying to prove there is a solid return on any online investment in social media marketing. If you’re business owner, I suggest you check out an infographic that has appeared on Pinterest. most marketing people don’t know how to calculate social media ROI.

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New Social Media Network Road Map

Diva Marketing Blog

Recently Jay Baer asked a question on his blog that led to over 100 comments. Based on an interview that Guy Kawasaki conducted with INC Magaine , Jay wanted to know, "Is social media strategy required or redundant?"   As I began to join the comment thread, I realized that my response was a "post" and not a "comment." Toss of a pink boa to Jay for inspiring this post. etc. . Glad you asked.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Art Of Marketing Is Coming To Chicago

Twist Image

The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. As you can see by the agenda , the line-up is out of this world. have the honor of sharing the stage with Seth Godin ( Purple Cow , Linchpin , Poke The Box , etc.), Like I said, this is a marketing line-up and a full-day of learning like no other. You can buy a ticket or you can win a ticket. If you win, you have to cover everything else (travel, accommodations, etc. are not included.

5 Reasons Linkedin is Boring in a Good Way

Convince & Convert

Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency , a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky. What would LinkedIn be? So, are they right?

3 Reasons No One Comes Back to Your Blog—and How to Fix It

ProBlogger

This guest post is by Alexander Heyne of  Milk the pigeon. You do a series of incredibly useful posts that get a great response, or you get some massive traffic spikes from guest posting, Stumbleupon, Youtube, or your content randomly going viral. Your content teaches people something useful, it’s immediately applicable, and you get tons of comments and feedback, so you know it hit the spot…. Yet no one comes back. Your next post goes into the black hole of the Internet, with little to no response. What gives? Your readers are confused. What happens when a new person comes to your site?

5 Reasons Linkedin is Boring in a Good Way

Convince & Convert

Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency , a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky. What would LinkedIn be? So, are they right?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Rise of Mobile Media and the Fall of Advertising Media [Infographic]

Direct Marketing Observations

Infographic presented by 2D barcode service Microsoft Tag. advertising Mobile marketing ad media media microsoft mobile media

Instagram is Now Available for Android

Idaconcpts

With more than 430,000 Android users on the waiting list, Instagram is now available in Google Play. The Android app carries the same features (except tilt-shift/blur) and a similar user interface to that of the iOS version. Users are able to browse friends’ photos, view the popular photos, and upload their own photos, as you would expect. 100% free custom designed filters and borders.

Nike gets it right with NFL uniform launch

Jeff Esposito

It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. First came the fan apparel then came the on-field gear capped off with a player who endorsed Nike from each team donning the new gear. Confused?

Where to Find New Business Ideas

Engaging Brand

Social media has challenged business.true.but in a cultural not a structural way. It has meant that social marketing has had to create a gateway for the customer to communicate through. But in terms of breaking the business model, that may feel as though it has started but I would argue it is only the start. still see over the next few years a move away from the traditional business model, a move to future business with the customer at the heart of the design. It strikes me for all the evolution in the world we just continue to live in concentric circles.we

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What the Upcoming Facebook IPO Means for Your Business

The Social Media Incubator

With over 850 million users, one might think that Faceboo k is a no-brainer from a business perspective.  With Facebook heading toward it’s multi-billion dollar IPO, expected in May of this year, Social Media Strategist Caroline Melberg predicts that changes will happen that will force businesses to take a look at their social media participation – and soon.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur taxes Wiley Miller

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What the Upcoming Facebook IPO Means for Your Business

The Social Media Incubator

With over 850 million users, one might think that Faceboo k is a no-brainer from a business perspective.  With Facebook heading toward it’s multi-billion dollar IPO, expected in May of this year, Social Media Strategist Caroline Melberg predicts that changes will happen that will force businesses to take a look at their social media participation – and soon.