Tue.Mar 27, 2012

Trending Sources

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

This is a guest post by Lisa Kalner Williams. Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. But it’s rare to see such fan love on Facebook and Twitter. Why is that?

The Perils of Pinterest

SocialFish

Ah–the hazards of “doing” social media for work…what’s just fun and games for regular people gets the fun totally sucked out of it when it’s part of your job. Welcome to my love/hate relationship with Pinterest. Then I realized ASHA members were using it a ton, and started using it i n a business context … and that was the end of the fun. ” Sigh.

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Google Places Enforcing Listing Rules For Go-To-Client Businesses

Small Business Mavericks

Do you provide a service to customer at your business, away from your business, or a combination of both? For businesses that use a go-to-client business model, you may wake up one day to find your business’s listing has disappeared from  Google’s local search results. That will hurt your business and how much will rely on the amount of business you generally receive through local search. For some businesses, they could find they suddenly have no clients. Serve customers at their location? Most people don’t. Mirriam Ellis has more on this issue at SEOMOZ.

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Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

Today’s guest post is written by Kami Huyse. . Let’s face it, most people who go into public relations do it because our skill sets run in a certain direction. We are great writers, we love strategy, we think broadly about issues, we are connectors, and we “ love people ” (that is a little PR joke). But math and analytics? Most of us would say, “Not really.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Choices

Waxing UnLyrical

When I was still fairly new to drama school, I was going through a rough patch. This was bound to happen; I was in a new (and, in some respects, completely alien) environment, and I didn’t have the cocoon of my family and friends around me. I don’t remember how or why, exactly, but one of my seniors – she had graduated a year or two before I started – took a shine to me.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Guest post by Joe Pulizzi, founder of the Content Marketing Institute  and  Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and  Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his  personal site or follow him on Twitter  @juntajoe.

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Guide To Facebook Timeline For Businesses

Firebelly

Facebook Pages will automatically switch over to the new Timeline format  on March 30, whether you’re ready or not. It’s worth the effort to preview your Page before the deadline. This will give you time to explore and customize the cover photo, applications, milestones and pinned posts. Below is a helpful inforgraphic by Marketo explaining the specifics of the new template.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Guest post by Joe Pulizzi, founder of the Content Marketing Institute  and  Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and  Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his  personal site or follow him on Twitter  @juntajoe.

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A World Gone Social

Learn how companies must adapt to survive.

The rise of the anti-infographic

Socialized

My ineffective protest against the infographic megameme that now pervades our every waking moment: I surrender all copyright to this image, which I created. Post, reuse, steal freely

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Google isn't making us stupid, we are

Engaging Brand

Much is written on how the internet is changing the way we live and think. One of the best articles, in my opinion is,  " Is Google Making Us Stupid ? What the Internet is doing to our brains"  written by Nicholas G. Carr  back in 2008 -a must read for anyone interested in social media, social marketing or the internet. But this is how I feel. the internet can't change us.only we can change us! Maybe we are more stupid because we Google everything, maybe Larry Page asserting that he wants to build the. ultimate search engine.something as smart as people - or smarter" . But I don't think so.

Brand Yourself in Four Simple Steps

ProBlogger

This guest post is by Crissie Fuller of Independent Fashion Bloggers. Think about your resume. You stress over making it perfect, sweat every little detail—from the wording, to the layout, all the way down to your “Special Skills.” It’s your ticket to your dream job and you know it needs to be good. But hold on! Your resume might not be the be-all-end all of potential employer wooing anymore. We heard it over and over again: The Blog is the New Resume. It makes sense when you think about it. How do you stand out from the crowed of others scrambling for an open position? Brand yourself.

Want to work in social media? Read these 5 books

Jeff Esposito

There is no question that jobs in social media are on the upswing. According to the LA Times , the field is in high demand with hundreds of new postings going up each month, which is a great thing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. Why do I want to work in social media? What makes me qualified for this job?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Taylor Swift Guide to Growing a Massive Fan Base

ProBlogger

This guest post is by Jennifer Blanchard of InkyBites. If you haven’t heard of Taylor Swift, you’ve probably been living in a cave the last few years. Swift is the teen country sensation who took on the music industry starting at the ripe age of 13, and became one of the biggest musical acts in the entire world only a few short years later. On Twitter she has more than 10 million followers. On Facebook, she has a whopping 27.8 million likes—that’s more than all three of the Kardashian sisters combined! There’s a reason for all of Swift’s success. She lives gratitude day-in, day-out.

Google isn't making us stupid, we are

Engaging Brand

Much is written on how the internet is changing the way we live and think. One of the best articles, in my opinion is,  " Is Google Making Us Stupid ? What the Internet is doing to our brains"  written by Nicholas G. Carr  bck in 2008 -a must read for anyone interested in social media, social marketing or the internet. But this is how I feel. the internet can't change us.only we can change us! Maybe we are more stupid because we Google everything, maybe Larry Page asserting that he wants to build the. ultimate search engine.something as smart as people - or smarter" . But I don't think so.

Blog Against the Machine

Geoff Livingston

They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The The next generation of trade media — team and professional “blogs” — have risen to the fore and [.]. Social Media blogging brian Copyblogger corporate Hubspot Inspiring Generosity Jason Falls MarketingProfs Social Media Explorer solis

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon comic Mythology Mythology = politics Politics

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.