Sat.Mar 17, 2012

Trending Sources

The State of Social Media Marketing in 2012 [Study]

Pamorama

Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media

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Getting some perspective.

SocialFish

Just for fun Friday: Check out this amazing site that shows the relative scale of all things (well, not all, but a whole bunch). nice way to get some perspective. Potluck

Sites 59
Sites 59

The Early Days of Hashtag Marketing

Twist Image

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). With so many people connected and sharing on Twitter , what's the big deal if a handful of those tweets are people telling us about a brand and - in doing so - they get some kind of rebate? You only get one chance to make a great digital impression. This is the time of experimentation. We're just trying stuff. It sounds complicated.

So Slang: dictionary of street terms

Sherrilynne Starkie

There’s a free online resource to check out the real defnition of slang words and street terms.  It’s contributed to and edited by thousands of people online who add their own meanings to millions of words. With more than 6 million definitions, So Slang claims to be the biggest hub for street definitions. Some examples: Bazinga!  A catchy phrase to accompany your clever pranks. Bazinga!

A World Gone Social

Learn how companies must adapt to survive.

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11 Pro Tips for Unmissable Talking Head Videos

ProBlogger

This guest post is by Marco Montemagno of Presenter Impossible. Anyone can create a video and upload it to their blog or onto YouTube. But so many of the videos out there are boring, and viewers shut them off after a few seconds. In my six years presenting my own TV show on Sky News on Italian television, I saw many great clips from the web—and an equal number of really horrible ones. Partner up.

3 quick productivity tips for the weekend

The Way of the Web

If you’re like me, you’ve probably skimmed through a variety of productivity tips every week, planned to take a closer look, and then forgotten about them by the weekend. But recently, I’ve made 3 key changes which have really helped my productivity by reducing the information overload we’re all experience between email, social networks and the constrant stream of new content being published. 1. Archive all emails older than 2012: With the amount of emails I get on a daily basis, Inbox Zero seemed about as likely as taking a vacation in Narnia this year.

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Publishing Content Beyond Your Blog

Small Business Mavericks

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. As your business grows, there are more opportunities to publish content – on site rather than off site, and by doing so, you deliver a more professional appearance to visitors. Ironically, today’s post is based on an article in HubSpot’s blog that looks at this very issue. 

How Video Interviews Can Help Grow Your Blog

ProBlogger

This guest post is by Torrey McGraw of Grind & Thrive. For beginner and more advanced bloggers, one of the most important questions we must ask is, “How will my blog stand out in my niche?” ” With the ever-growing list of blogs that are created daily, this can be a difficult question to answer. One way to set yourself apart is by incorporating video into your content strategy while others are primarily using written articles. It’s a wise move—according to the 2011 State of the Media report , over 140 million people watched online video in 2011. Build an audience.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.