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SOCMED SEAN MARCH 11, 2012 Thumper’s Rule – Knowing When And How To Avoid An Online Argument 'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying. But don’t be a troll. No one likes a troll. | SMALL BUSINESS MAVERICKS MARCH 11, 2012 The Five Faces Of Social Media That Really Gel Together Social media marketing started as a real hit and miss affair. Over time it has slowly come together and social media experts can now really work the boards to drum up a lot of visitors. For small business owners, there are five faces of social media that can be made to work together to promote your business – and they really are starting to gel into one complete marketing tool. What are those faces? Consider this approach to social media marketing: YouTube – YouTube has grown from being a simple video hosting service to a social media site in its own right. | CONVERSIONATION MARCH 11, 2012 Always Be Optimizing: Don’t Forget Your Digital Marketing Crew ‘Always be closing’ has been the most famous sales phrase for decades. ‘Always be optimizing & improving’ should be more than a mantra for customer-centric marketers, they should show it by properly supporting their digital marketing teams. The role of optimizing across all touchpoints cannot be emphasized enough. It also requires an attitude of [.]. Blog Conversion marketing Marketing optimization A/B testing digital marketing email marketing improving landing pages optimizing testing | TWIST IMAGE MARCH 11, 2012 The Art Of The Pitch Episode #296 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business , by Peter Coughter and could not put it down. My agency, Twist Image , was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. devoured and loved the book. learned a ton about the new business pitch process, and Coughter does a fantastic job of reframing what, exactly, needs to happen when a company pitches. advertising. | | | | | | | | | -
PROBLOGGER | SUNDAY, MARCH 11, 2012 How to Convert Visitors from Your About Page This guest post is by AJ Kumar of Single Grain. One of the most under-utilized pieces of website real estate out there is the About Us page. While most webmasters treat it as a throw-away repository for a stock biography or company history, consider the mindset of the visitors who arrive on these pages. . They’re interested enough in you and your brand to want to take the next step and learn more about you—indicating that they’re more receptive to sales or other conversions that those who have simply stumbled on to your Home page. Conversion option #1: Newsletter signups. The result? MORE >> -
JEFF ESPOSITO | SUNDAY, MARCH 11, 2012 Facebook Timeline for Brands Facebook Timeline for Brands | Changes & Hidden Implications. View more presentations from Social@Ogilvy. Facebook Facebook Timeline Timeline MORE >> -
CREATIVE RAMBLINGS | SUNDAY, MARCH 11, 2012 13 tips to annoy your fans Looking for ways to annoy your fans and get dumped by them? Look no further, I found the perfect article for you! CD Baby artists share their thoughts. We dispense a lot of advice on the DIY Musician Blog, but every once in a while it is nice to listen to our artists, too. So So we. For Independent Artists annoy your fans branding tips spam MORE >> -
PROBLOGGER | SUNDAY, MARCH 11, 2012 How to Awe Your Readers to Take Action This guest post is by Jeevan Jacob John of Blog Networking 101. You have traffic. You have a great number of people reading your blog posts daily. What do you want to do with these people? Have them subscribe? Comment? Simply put, you want them to take action, right? And how are we going to do that? Yes, of course: through different strategies. In this blog post, we will take a look at some strategies to “awe” your readers to take action—to subscribe, to comment, or to do whatever. Why should you “awe” your readers? These are the feelings that we need to take care of. MORE >> -
ALEX BLOM | SUNDAY, MARCH 11, 2012 Lemonade Stand Startups I’m sitting in an airport right now on my way back from Silicon Valley / San Fran / Los Angeles (WiFi is terrible, so this likely won’t get posted until later). It’s been a nice mix of seeing some older friends, attending events and meetings. ve not been here for a few years, and am amazed (and happy) to see the volume of Lemonade Stand Startups around. To me, Lemonade Stand Startups are practice runs, proof of concepts or smaller companies that never grow big, but serve as a basis for future startups. wanted to post my story, in the hope that we can begin encouraging more of this behavior. MORE >> -
- Show 376 - What is Customer Satisfaction ENGAGING BRAND | SUNDAY, MARCH 11, 2012
- The Opportunity Engine CHRIS BROGAN | SUNDAY, MARCH 11, 2012
- Time for a Change SOCIAL MEDIA STRATEGERY | SUNDAY, MARCH 11, 2012
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