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SPIN SUCKS MARCH 8, 2012 Five Ways to Measure Social Media Efforts A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. ” They are a dime a dozen. | ADAM SHERK MARCH 8, 2012 8 Social Media Questions Publishers Should Be Asking Themselves For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi | | DIRECT MARKETING OBSERVATIONS MARCH 8, 2012 The Problem with Blending Organic Results with Social Information Hey Google, you know me, but do you really know me? know, I know, you have all that customer data and you’ve just changed, refined your privacy policy so I know you really know me but… we’ve known each other for at least 10 years and we’ve grown on each other but…I have a beef. Just because I have people in my Google Plus Circles doesn’t mean that what they “might know” or talk about is necessarily the search result information that I was looking for or need. This means that if I’m looking for information about violins. I | | | | | | | | | -
PUSHING SOCIAL | THURSDAY, MARCH 8, 2012 What Marathon Training Can Teach You About Blogging [Thrilled to have this guest post from Laura Click. Enjoy!]. Three years ago, I would have never dreamed I would run a half marathon. In fact, prior to January 2010, the longest I had ever run in my life was two miles – and that was in high school. Now, I have three half marathons under my belt and I’m training for my fourth race next month. Yes, it’s hard. But, it’s incredibly rewarding. Much like blogging. In fact, long-distance running and blogging have quite a bit in common. Don’t believe me? Get a training plan. Runners need a training plan to prepare for a long race. Blog Strategy MORE >> -
DAVE FLEET | THURSDAY, MARCH 8, 2012 Facebook Timeline for Brands: Curation and Palpitation Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My My friend Jay Baer says it betrays small businesses. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. We started preparing for the inevitable rollout of Timelines months ago when it was launched for developers’ personal pages back in October. Identify approach to contentious issues. MORE >> -
MASHABLE.COM | THURSDAY, MARCH 8, 2012 Why Curation Is Just as Important as Creation [OPINION] Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Try Our New Social News App Welcome to Mashable! World Featured in US & World Videos Featured: iPad YouTube Facebook. Trending Stories. Apple’s New iPad: 9 Features That Matter. How to Allow Subscribers on Facebook. Highlight App Takes Automatic Location-Based Sharing to the Next Level. Why Curation Is Just as Important as Creation [OPINION]. March 17, 2011 by Steve Rosenbaum. Who Gets Heard? Because that’s hard. Reply. MORE >> -
TWIST IMAGE | THURSDAY, MARCH 8, 2012 A Social Media Master Class If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that this thirty-minute documentary/movement has achieved in a couple of days (if you haven't watched it, you owe it to yourself to do so below), this admirable non-profit movement is giving a free master class in Social Media marketing to both non-profit and for-profit organizations. In this case, notoriety translates to public support. It doesn't have to cost a fortune. Honest. MORE >> -
DIVA MARKETING BLOG | THURSDAY, MARCH 8, 2012 Is Social Media A Strategy or A Tactic? In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. Jack Welch . As BBF B.L. Ochman recently reminded me, social media has been around, and included in varying degrees (!), as a business initiative for the past ten years. Although most marketers agree social media is not a fad there is still a debate on what is social media. Is social media a strategy or is social media a tactic? Just One Crowd Sourced Question. reached out to people within social networks and invited them to reach out to their networks and answer. just one question. MORE >> -
- International Women’s Day 2012 — Are we really equals? SHERRILYNNE STARKIE | THURSDAY, MARCH 8, 2012
- Seven Elements of Compelling PR and Social Media Storytelling WEBBIQUITY SMM | THURSDAY, MARCH 8, 2012
- Five Inappropriate Ways to Respond to Criticism SPIN SUCKS | THURSDAY, MARCH 8, 2012
- Friday Morning Zen STEPHEN P SMITH | THURSDAY, MARCH 8, 2012
- Social media strategy workbook DREW'S MARKETING MINUTE | THURSDAY, MARCH 8, 2012
- What Marathon Training Can Teach You About Blogging PUSHING SOCIAL | THURSDAY, MARCH 8, 2012
- Full Case Study Report from GiveToTheMax Day SOCIALFISH | THURSDAY, MARCH 8, 2012
- Facebook CPC Rates could be an Indicator of Trust Level INBLURBS | THURSDAY, MARCH 8, 2012
- Email Marketing: The Customer-Centric Culture Failure CONVERSIONATION | THURSDAY, MARCH 8, 2012
- The Viral Campaign that Will Change the Country and the World KYLE LACY | THURSDAY, MARCH 8, 2012
- Guest post: Where online storage and social media intersect CREATIVE RAMBLINGS | THURSDAY, MARCH 8, 2012
- The 5 Keys to Blog Usability PROBLOGGER | THURSDAY, MARCH 8, 2012
- Credit Cards and Social Media: Failures ARI HERZOG | THURSDAY, MARCH 8, 2012
- Does Your Company Keep its Inventory Stocked? CONVERSTATIONS | THURSDAY, MARCH 8, 2012
- An Interview with Founder of ShopLAStyle.com IDACONCPTS | THURSDAY, MARCH 8, 2012
- Are Bounce Rates An Important Statistic For Your Website? SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 8, 2012
- Social Pros 6 – Instagram Lessons from a Giant B2B Company CONVINCE & CONVERT | THURSDAY, MARCH 8, 2012
- Mobile Marketing with 2d Codes JEFF KORHAN | THURSDAY, MARCH 8, 2012
- The Odds Against Social Media THE RELATIONSHIP ECONOMY | THURSDAY, MARCH 8, 2012
- Infographic: Google+ for Business CHRIS BROGAN | THURSDAY, MARCH 8, 2012
- 5 Approaches to Social Media and Social Marketing ENGAGING BRAND | THURSDAY, MARCH 8, 2012
- How American Express Used Twitter For Coupon Less Savings MINDJUMPERS | THURSDAY, MARCH 8, 2012
- The Simple Complexity of Outstanding Customer Service BRASS TACK THINKING | THURSDAY, MARCH 8, 2012
- This Week In Infographics: Facebook Solves Crimes and Women Rule the World NOWSOURCING | THURSDAY, MARCH 8, 2012
- On Pink High Heels, Holi and International Women’s Day WAXING UNLYRICAL | THURSDAY, MARCH 8, 2012
- Scaling And Volunteers: Getting It Right FEVER BEE | THURSDAY, MARCH 8, 2012
- Top 10 Scams of 2011 NOWSOURCING | THURSDAY, MARCH 8, 2012
- Cartoon of the day JEFF ESPOSITO | THURSDAY, MARCH 8, 2012
- The Four Locations of Social Media NET-SAVVY EXECUTIVE | THURSDAY, MARCH 8, 2012
- Will We See You At SXSW? NOWSOURCING | THURSDAY, MARCH 8, 2012
- And the winners are… JUGNOO | THURSDAY, MARCH 8, 2012
- Notes and Web Journal – March 5-8th 2012 WEB METRICS GURU | THURSDAY, MARCH 8, 2012
- Money makes the world go round, no free lunch and dude dies getting buried alive JEFF ESPOSITO | THURSDAY, MARCH 8, 2012
- Ahead of SXSW, Yobongo Is Acquired-ongo LOUIS GRAY | THURSDAY, MARCH 8, 2012
- JugnooMe has arrived JUGNOO | THURSDAY, MARCH 8, 2012
- Invisible Children, social media & how you can save the lives of children SIMON MAINWARING | THURSDAY, MARCH 8, 2012
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