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WAXING UNLYRICAL MARCH 7, 2012 The Anatomy of the Perfect Pitch That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. You can , however, write a very good pitch. Oh well. ” See? | MINDJUMPERS MARCH 7, 2012 Editorial Planning for Facebook Marketing Tweet. We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Do not push information, create dialogue” is a common recommendation, but this may be easier said than done. Define your community. | PUSHING SOCIAL MARCH 7, 2012 How to Get Serious About Promoting Your Blog You know by now that simply writing great blog posts won’t guarantee success. Sadly, thousands of blogs with well-written blog posts are dying anonymous deaths every day. While expertly written posts are essential for retaining visitors and boosting repeat visitors, they aren’t as useful as a blog promotional tool. Blog promotion can extend to offline platforms but let’s focus on online for now. | SOCIALFISH MARCH 7, 2012 MUST READ info on the recent Facebook changes Lots of good stuff out there analyzing the continuing Facebook changes. Here are two MUST READ posts which will help you make sense of it all. Unraveling the Mystery of Edgerank on Facebook by Kami Huyse at Communication Overtones. Lots of great info (backed up by data) about how Edgerank works, including: “ 6 Takeaway Tips for Content That Performs. Pair your links with an engaging photo. | | | | | | | | | -
SPIN SUCKS | WEDNESDAY, MARCH 7, 2012 The Two Missing Links in Your Content Strategy Today’s guest post is written by Lisa Gerber. I’ve had a very challenging week leaving me with only one thing on my mind I can write about: My dog Jackson. Jackson is very big and grew fast so he has bad joints causing him a lot of pain. When the bones don’t grow at the right pace compared to each other, they don’t meet well in the elbows and knees and all sorts of problems ensue. Things have come to a head lately and our local vet just wasn’t able to help us. So I did what anyone very concerned fur mom would do. turned to the Internet for research. We know that. MORE >> -
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 7, 2012 Content Marketing ROI Show and Tell [Infographic] The new marketing landscape of content management plus social media is very exciting — especially for marketers on a limited budget. However, disciplined content creation and the mastering the art/science of social media are both very difficult. In the spirit of "Show" instead of "Tell," we are sharing with you what we did for content creation and multichannel marketing for SIGMA in 2011 to create our own lead funnel. We hope it encourages you to practice the same, and we would love the opportunity to help you achieve your on and offline marketing goals MORE >> -
PUSHING SOCIAL | WEDNESDAY, MARCH 7, 2012 How to Get Serious About Promoting Your Blog You know by now that simply writing great blog posts won’t guarantee success. Sadly, thousands of blogs with well-written blog posts are dying anonymous deaths every day. While expertly written posts are essential for retaining visitors and boosting repeat visitors, they aren’t as useful as a blog promotional tool. Unfortunately, blog promotion and blog building has been used interchangeably by many of the experts. This misconception leads hardworking bloggers down the road of fiddling with blog tweaks and mechanics while their blog suffers from a lack of traffic. Don’t confuse the two. MORE >> -
PAUL GILLIN | WEDNESDAY, MARCH 7, 2012 CIO Challenges Educators to Stay Relevant Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Addressing a regional edition of the popular TED conference in Wichita, KS, Dr. Pendse , who is both the CIO of Wichita State University and an award-winning professor, said he chose the term “relevant” deliberately. Educators must not only adopt the tools the students use but also adapt their curricula to the topics that interest those students. he asked. he asked. MORE >> -
FIREBELLY | WEDNESDAY, MARCH 7, 2012 The Future of Facebook 2012-2025 What will happen with Facebook between now and 2025? This infographic makes some pretty interesting assumptions. Could they really reach world domination in just 13 moves? Click the image to view full size. MORE >> -
- Time Management: 5 Tips You Need To Know KIKOLANI | WEDNESDAY, MARCH 7, 2012
- Does Your Company Measure Anything Above the Bottom Line? CONVERSTATIONS | WEDNESDAY, MARCH 7, 2012
- 13-Steps to Social Media Success SOSHABLE | WEDNESDAY, MARCH 7, 2012
- Compare New iPad 3 with iPad 2 QUICK ONLINE TIPS | WEDNESDAY, MARCH 7, 2012
- A Social Media Lesson from Wonderland ONE SOCIAL MEDIA | WEDNESDAY, MARCH 7, 2012
- The Paradox Of Choice And Advertising TWIST IMAGE | WEDNESDAY, MARCH 7, 2012
- Customer-Centric Marketing: Optimize and Integrate CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
- Time for a Social Media Assessment? SOCIALFISH | WEDNESDAY, MARCH 7, 2012
- What Does It Take To Be Trusted? THE RELATIONSHIP ECONOMY | WEDNESDAY, MARCH 7, 2012
- Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis SPIN SUCKS | WEDNESDAY, MARCH 7, 2012
- The Do Not Track Button TWIST IMAGE | WEDNESDAY, MARCH 7, 2012
- Labour or Conservatives: Who’s making the best use of Facebook? FRESHNETWORKS | WEDNESDAY, MARCH 7, 2012
- Guest post: Who’s backing you up? Easy IT contingencies to avoid the anguish of lost work CREATIVE RAMBLINGS | WEDNESDAY, MARCH 7, 2012
- Does SOPA Have a Point? [Infographic] IDACONCPTS | WEDNESDAY, MARCH 7, 2012
- Why Google Chrome Will Replace Internet Explorer on Your New. QUICK ONLINE TIPS | WEDNESDAY, MARCH 7, 2012
- Still Think Facebook's Not Threatened by Google+? Facebook Now Supports "+" Tagging STAY N' ALIVE | WEDNESDAY, MARCH 7, 2012
- Social Media: Quality or Quantity? BRASS TACK THINKING | WEDNESDAY, MARCH 7, 2012
- More B2B Marketing on Mad Marketing TV — The After Party BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 7, 2012
- Beyond Blogging: Facing Up to Your Long-term Future PROBLOGGER | WEDNESDAY, MARCH 7, 2012
- The Business Case for Social Media ENGAGING BRAND | WEDNESDAY, MARCH 7, 2012
- An Example Of How To Diagnose And Resolve Common Community Problems FEVER BEE | WEDNESDAY, MARCH 7, 2012
- Are You Tweaking Your 2012 Social Media Plan? TRADESMEN INSIGHTS | WEDNESDAY, MARCH 7, 2012
- How to manage issues before they become a crisis MY CREATIVE TEAM THINKING | WEDNESDAY, MARCH 7, 2012
- Promote Your Event Series – Guest blogging CREATIVE RAMBLINGS | WEDNESDAY, MARCH 7, 2012
- Cartoon of the day JEFF ESPOSITO | WEDNESDAY, MARCH 7, 2012
- Orange Different Business – win investment for your new idea (Sponsored Post) THE WAY OF THE WEB | WEDNESDAY, MARCH 7, 2012
- 5 Easy Tips To Keep Your Company Blog Updated BILL HARTZER | WEDNESDAY, MARCH 7, 2012
- Cartoon of the day JEFF ESPOSITO | WEDNESDAY, MARCH 7, 2012
- Room 939 CHRIS BROGAN | WEDNESDAY, MARCH 7, 2012
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