Wed.Mar 07, 2012

Trending Sources

The Future of Facebook 2012-2025


What will happen with Facebook between now and 2025? This infographic makes some pretty interesting assumptions. Could they really reach world domination in just 13 moves? Click the image to view full size.

Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis

Spin Sucks

Can we give the Moron Award to Rush Limbaugh? For those of you who haven’t heard, last week Limbaugh called a Georgetown law student a “slut” and a “prostitute” for speaking at a Democratic House of Representatives event. She called for  religion-affiliated institutions, such as Georgetown, to cover contraception in their health plans. But that’s not all. Fluke.

MUST READ info on the recent Facebook changes


Lots of good stuff out there analyzing the continuing Facebook changes. Here are two MUST READ posts which will help you make sense of it all. Unraveling the Mystery of Edgerank on Facebook by Kami Huyse at Communication Overtones. Lots of great info (backed up by data) about how Edgerank works, including: “ 6 Takeaway Tips for Content That Performs. Pair your links with an engaging photo.

The Anatomy of the Perfect Pitch

Waxing UnLyrical

That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. Oh well. That’s just how it goes. ” See? Be upfront.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. Visit [link] to learn more.

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Editorial Planning for Facebook Marketing


Tweet. We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Define your community. Defining your brand identity helps align all communication around the core essence of the brand. Plan your content.

Customer-Centric Marketing: Optimize and Integrate


Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. Social media pundits tackle topics such as conversion and cross-channel strategies. SEO experts say search should be seen in an integrated and customer-centric context. Email pros are defending how [.].

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Does SOPA Have a Point? [Infographic]


December 2011 was a month full of drama.  It was the month that our government made a final decision to enact the proposed bills, SOPA and PROTECT IP. These acts threatened to take away many of our freedoms on the internet, limit our right to free speech, and potentially put a lot of us under legal danger unless we were to remove millions of Youtube videos, etc.  Please share your thoughts!

A World Gone Social

Learn how companies must adapt to survive.

The Do Not Track Button

Twist Image

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back. and they're fighting mad. Everything you say and do online can and is being used against you in the online world. Think that Gmail is free? No, it is not. And, while Google is not "reading" your email, it is scanning the content and delivering relevant advertising to you based on that. Don't like it? Gmail is free. Want more features and functionality on Facebook ? What are you willing to pay? Nothing? You are being followed.

The Two Missing Links in Your Content Strategy

Spin Sucks

Today’s guest post is written by Lisa Gerber. I’ve had a very challenging week leaving me with only one thing on my mind I can write about: My dog Jackson. Jackson is very big and grew fast so he has bad joints causing him a lot of pain. Things have come to a head lately and our local vet just wasn’t able to help us. So I did what anyone very concerned fur mom would do.

The Paradox Of Choice And Advertising

Twist Image

You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop media companies from tracking an individual's online usage (you can read more about it here: The Do Not Track Button ). Consumers are up in arms about having their every online move tracked and monitored, so that more relevant advertising can be thrust upon them. But what do consumers really (really) want? we don't care." Are you ready for this? Or am I missing something?

Orange Different Business – win investment for your new idea (Sponsored Post)

The Way of the Web

I don’t often write about competitions and promotions, but the fact that Orange is offering up to £200,000 of investment capital for a new business idea was worth sharing, particularly as it also comes with legal and business planning advice, plus mentoring and marketing consultancy. It could be particularly brilliant if you’re currently in a job but dreaming of doing your own thing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Beyond Blogging: Facing Up to Your Long-term Future


This is a guest post by Tyler Tervooren of Advanced Riskology. What happened to all the railroads? Have you ever pondered that question? In the 1800s, the railroad industry in the U.S. was booming. New businesses were sprouting up every year, and inventors were creating newer and more efficient locomotives. First it was steam, then it was petrol, then it was diesel. Times were good, and America had a bright, rail-based future. So what happened? Today, the railroad companies are a shell of what they once were. Because the automobile came along and ran them into the ground. We’re done now.”

The Business Case for Social Media

Engaging Brand

Social media for business appeals to both sides of the brain - and in a sense that is what I love! Here is a summary I shared today.generalised yes, but hopefully a good summary for people thinking about their business case for social marketing. For the left brain - the rational, logical media makes sense for website analytics. It helps deliver the relevance, freshness and the ability to link from Google - helping you to rise in the Google rankings. The how it works.trusting friends more than logical as that what happens in your life. Anything you would add?

5 Easy Tips To Keep Your Company Blog Updated

Bill Hartzer

Guest Post by Brendan Egan. Everyone is busy these days, and unfortunately blogging is one of those things that always seems to get pushed to the back of our to-do list. It’s probably because most of us don’t see the value in blogging, and we simply think it’s handing out free information without seeing any sort of return. Just a few weeks ago I read a report that says companies who blog at least ten times per month earn two times as much online revenue as those who don’t. Take advantage of your down time or free time and write a few weeks worth of blog posts.

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Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Wiley Miller


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis