Wed.Feb 08, 2012

Trending Sources

The Difference Between PR and Advertising

Spin Sucks

A couple of weeks ago, Steve Cody wrote “ You Don’t Know Jack About Public Relations ” in his Inc. column. know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. like him. A lot. respect the heck out of him for the agency he’s built in the last 16 years. We are not just publicists.

The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But here is a small collection of tools that I like to use. TweetStats.

Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. Whaaat? know, social media is what I do, and I love it, but in the end it’s a tool. It’s how you use it that counts. Social Media

Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. While I’m not privy to all of little league politics (and trust me there are a lot), I’m not naive enough to know they don’t exist. They do. But my philosophy in life with those sorts of things is to just do the best you can with what you get. Work hard, treat people respectfully, and despite all that BS, good things will eventually happen. Giving up or blaming everyone else gets you nowhere.

Team 86

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Why Protecting Your Twitter Profile is a Bad Idea

Waxing UnLyrical

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? My short answer: yes, but that’s not what I was thinking about when I sat down to write today’s post. Because these were the days when we weren’t sure how Twitter was different than Facebook. My M.O. But you get what I mean.

Heineken Helps You Serenade Your Valentine on Facebook

Firebelly

Heineken is using Facebook in a fun way this Valentine season with their new app – Serenade. How it works. 1. Pick a Facebook friend that you want to ask out. 2. Using the app, you can ask that person out on a date in just four clicks. 3. personalized serenade video (created based on information you provide) is posted on your love interest’s wall. 4. Happy serenading!

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Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. If you ask me I would rather not compare both.

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How Bloggers Can Create and Use White Papers

Kikolani

This is a guest post by Mitt Ray. white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. To build a mailing list. Blogging

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Path's Privacy Problems Aren't Path's - They're Apple's

Stay N' Alive

The world is up in arms about how the mobile application Path, which I covered here as one of the next social networks to watch, has been sending users' phone directory data back to the service. As someone that knows the founders and trusts what they'll do with the data, I didn't give it a second thought, but the concern is valid. I'd like to suggest that the problem isn't Path's though.

Enough with the social media donuts already

Socialized

It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. could spend hours, but I won't, tracing its origin, which seems to be

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Xydo Pivots to a New, Targeted B2B Content Model for Your Business Newsletter

Stay N' Alive

If you're reading this, there's a good chance you clicked on a link from my newsletter to get it. If you didn't, go over to the right column of my blog and subscribe now! (or just click here) One thing I haven't been able to divulge until now is that there's an innovative company that I've been using to provide these weekly emails that provide customized news from my social news streams, and.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why a Short Book? Hint: Quicker to Write and Delivers Same Business Benefits

Debbie Weil

The cool thing about writing a short book and self-publishing it on Amazon Kindle is that you can think of yourself as a Beta Author. Why Beta ? Think of it as an Agile Book Launch. Your short book will be provocative, smart and well-written. It will have a sizzling title and a click-inducing cover. But it may be the first in a series of books. You may want to write a longer book later. No problem.

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Life Without Facebook ~ A View From Gen Y #3

Diva Marketing Blog

It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life.  Flash forward 7 years. You disengage from Facebook. This is a special Diva Marketing q uasi social media reality  series with Gen Y Jessica Robyn who takes us into her world of Life Without Facebook. and offers her insights into the question  Why ? Part #1   Part #2. Diva Marketing/Toby : Jessica, you disengaged from Facebook  on January 13 th. It's been about 4 weeks without the Big F. What are you missing the most? Big L").

Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!). Jay: Welcome everybody to Convince & Convert. Deb Ng. Deb, how are you? Deb: I am terrific, Jay. How are you? Jay: I am marvelous. Deb: Thank you. This is my dining room.

How to Succinctly Report a Blog Issue to Tech Support

ProBlogger

This guest post is by Matthew Setter of  Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Google Data centers. But what do you do? Version.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Search Engine Optimization Tip: How to Effectively use Keywords in your Heading Tags

Bill Hartzer

The keywords that you use in the heading tags for each of your web page are very important. You should be using H1, H2 and H3 tags on your site. If you aren’t currently doing so then it is suggested that you implement such a format. This will allow you to get more results from the keywords that you use in those tags. Ultimately, that will allow you to be more successful with your search engine optimization methods. It is important to understand how to use heading tags as well a when to use them. Use the H1 tag around the name of your product or service. Search Engine Optimization

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How Memories are Made and Unmade

Engaging Brand

It strikes me as odd that we see the future as unmade and the past as made, because in a sense I think it works the other way! I was coaching a leadership team today and when they started to talk about an acquisition, it was really interesting to compare how people perceived what had happened. This is so often true. We imagine that the past fixed and yet as we talk about the past we preserve it, but we also slightly evolve it based on our emotional investment. Memories are made, unmade. Ironically, we also make the future with the decisions we take today. Why blog about this?

Team 9

How To Get The Most Out Of A Video Marketing Campaign

Small Business Mavericks

Humans in general are very visual. We would much prefer an image, or better yet, a series of moving images in the form of a video, to the written word. However, while videos are a great marketing tool , they can also become a business’s worst enemy. video for the sake of a video is not a good idea. You need well planned videos that are there to serve a purpose, a purpose that visitors will appreciate. So what makes a good video? Content is important, and for every niche, there will be a different type of content that is successful. Entertainment – how entertaining is your video?

A no bullshit approach to social media

Jeff Esposito

This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have been following him and have learned a ton from in the three years since.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe! The segment, on how social media is NOT dominating this election, grabbed my attention when it indicated that “Social media… has been relatively little used by average voters and average citizens.” suppose I should be clearer though.

#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. Networking Lunch. HTML5 for Search (Michael Martin).

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe! The segment, on how social media is NOT dominating this election, grabbed my attention when it indicated that “Social media… has been relatively little used by average voters and average citizens.” suppose I should be clearer though.

#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. Networking Lunch. HTML5 for Search (Michael Martin).

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

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Social Media Citizens

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Cartoon of the day

Jeff Esposito

Cartoon of the Day

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