It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. could spend hours, but I won't, tracing its origin, which seems to be MORE >>

Think “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn?  Think again! Monitoring, analyzing, and participating in the discussions your target audience, existing customers, brand fans, and worthy competitors are having everywhere on the Interwebs can be daunting. But, it has become a critical requirement for all marketers.  Complicating matters further, research from social marketing software company Awareness Inc. predicts the continued rise of once “niche” social networks.  Thank you for your question.  Your brand is unique.  The good news? The bad news? Focus!  MORE >>

I have a quick litmus test for evaluating a blogger’s chances of success. ask them to describe their target customer.  If the person uses data to craft a clear picture of their reader then they are on the right path.  If they use their so-called “gut” or “intuition”, then I head to their About Us page.  I look to see if they work at Apple or have “Jobs” as a last name.  If not, they are automatically put in the “needs improvement” category. There is one iron-clad law than bloggers can’t ignore. don’t guess.  You shouldn’t either. MORE >>

More organizations are starting to deploy new collaborative tools and strategies as a core part of their business evolution to connect and engage employees. It’s becoming increasingly difficult (especially at large companies) to oversee these initiatives as typically there isn’t a role devoted to collaboration. Usually collaboration falls on the shoulders of employees with an existing full plate of things that need to get done (such as the CIO). So is it about time for organizations to create the role of the CCO (chief collaboration officer)? case studies and examples ). MORE >>

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. If you ask me I would rather not compare both. Anyways this also led to an interesting after thought and I decided to illustrate my thoughts on how WoM, Viral and Social are 3 different phenomenons –with overlaps. Is Twitter Tweeting Enough? MORE >>