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GET SOCIAL PR JANUARY 22, 2012 How to Save Your Brand from a Damaging Viral Message Joe Paterno’s is alive and well, but a viral message — a lie, in fact — spread like wildfire from a seemingly innocuous report from a student-run blog. Poynter Institute’s Jeff Sonderman reports on the blunder here, “How false reports of Joe Paterno’s death were spread and debunked.” ” This is a perfect demonstration of the [.]. Media Relations | SOCIALFISH JANUARY 22, 2012 How do you prepare for unpredictability? Anna Caraveli, our newest columnist , has a thought-provoking post over at the Demand Perspective called Engaging New Generations: Is it a Numbers and Data Game? An excerpt (my bold): Do we develop future members with formulas about how they behave with the only determinant being age? As a baby boomer I am supposed to feel all kinds of things that I do not actually feel. Read the full post here. | DANNY BROWN JANUARY 22, 2012 The Only Thing That’s Dead Is Your Crappy “Everything Is Dead” Meme I’m a little tired. Not physically. could always do with a little more sleep, but then so can everyone. m more tired about the constant “The End of PR”, “The End of Marketing”, “The End of Print” and “The End of Advertising” missives that seem to be flying about at the minute. can’t open my email subscriptions without the latest link shouting out “The end of…. Where now for Industry X?”. | SOCIALNOMICS JANUARY 22, 2012 Five Brands Engaging Like Pros on Pinterest Pinterest , a virtual pin board, is no longer just for individuals who pin what they love for potential home decorating, weddings, and recipes…it has become a mecca of fashion, design, consumer engagement, photo sharing, and more with brands and consumers alike. ” It’s a great way for the brand to engage with users as well as demonstrate the brand’s appreciation. Nordstrom. | | | | | | | | | -
CREATIVE RAMBLINGS | SUNDAY, JANUARY 22, 2012 Typos 101: Ten Common Word Usage Mistakes A good writer is someone who is able to use more than metaphors and vivid imagery to grasp readers’ fancy. They write properly with no typos. While erring is human, you have to show your mastery of the language in which you write. One of my pet peeves is typographical errors. Sometimes, I get up. Tips advice blogging English Ezine Articles grammar mistakes spelling tips typographical errors typos writer Writing MORE >> -
ONLINE COMMUNITY STRATEGIST | SUNDAY, JANUARY 22, 2012 Tomorrow is Community Manager Appreciation Day This day of appreciation may not be on your radar, but it is certainly on mine. The brainchild of Jeremiah Owyang, this is a day that is near and dear to my heart and one that allows us to reflect on the hard work that goes into the craft. It is not a science, but [.]. Community Building #CMAD Community management Community Manager Appreciation Day jeremiah owyang MORE >> -
JEFF KORHAN | SUNDAY, JANUARY 22, 2012 Innovate or Die – The Race to The Top Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, or you can accept that the day will soon come when they will know all that you do – and more. Competition is something that keeps business owners and marketers up at night. Is that true – or do they simply have a different business model? The Race to The Top. MORE >> -
SMALL BUSINESS MAVERICKS | SUNDAY, JANUARY 22, 2012 Cell Phones And Social Media – The Big Mover For 2012? There is one trend in society that smart marketers are starting to use to their advantage. That trend? The prominent use of cell phone cameras. The camera in a cell phone today is far superior to some of the best digital cameras of five years ago. The use of these cameras is so dominant that, on most days, there’s a news story on one of the TV networks that includes a story with pictures provided by a local using their cell phone. In fact, you can often see video footage of an event that was taken via cell phone. So how are marketers using this to advantage? MORE >> -
CONVINCE & CONVERT | SUNDAY, JANUARY 22, 2012 Comparison of 100 Top Companies on Social Business and Corporate Culture Are social business and corporate culture inevitably linked? In a recent podcast , Mitch Joel interviewed Fred Reichheld, author of The Ultimate Question 2.0 , and creator of the Net Promoter methodology. Fred made a statement that has stuck with me in the several weeks since I tuned in: “You can’t be the best place to buy, if you’re not the best place to work.” ” As social business moves from the toddler stage to youth stage, it’s becoming accepted wisdom that the best and most social organizations transform from the inside out. Social Business Comparison. MORE >> -
- Feeling Lost? Let a Blogging Roadmap Lead You to Success PROBLOGGER | SUNDAY, JANUARY 22, 2012
- Content for Business Newsletters STEPHEN P SMITH | SUNDAY, JANUARY 22, 2012
- Nonplussed By Google Plus FIREBELLY | SUNDAY, JANUARY 22, 2012
- Slide Sunday: One Brick at a Time CONVERSTATIONS | SUNDAY, JANUARY 22, 2012
- Facebook EdgeRank Ninjutsu: Social Marketing Discussion with Taulbee Jackson SOCIALNOMICS | SUNDAY, JANUARY 22, 2012
- How to kill a cultural icon… THE WAY OF THE WEB | SUNDAY, JANUARY 22, 2012
- Social Survival for Bloggers: a Peek from the Inside PROBLOGGER | SUNDAY, JANUARY 22, 2012
- Thoughts From The Content Marketing Institute TWIST IMAGE | SUNDAY, JANUARY 22, 2012
- Ten Blogging Lessons from Chris Brogan CONVERSIONATION | SUNDAY, JANUARY 22, 2012
- Heading to London and Web Journal – Jan 15-22nd 2012 WEB METRICS GURU | SUNDAY, JANUARY 22, 2012
- Inside Story — how not to learn from #nymwars ACIDLABS | SUNDAY, JANUARY 22, 2012
- Six Links Worthy Of Your Attention #83 TWIST IMAGE | SUNDAY, JANUARY 22, 2012
- Cartoon of the day JEFF ESPOSITO | SUNDAY, JANUARY 22, 2012
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