Tue.Jan 10, 2012

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The State of Social Media In The UK

Mindjumpers

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group.

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News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page.

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Managing Negative Comments in Social Media

Waxing UnLyrical

Guest post by Yvette Pistorio. If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. The best tip I can give: don’t take them personally. You’ll run out of energy if you do this. Here are 6 more tips on how to manage negative comments: Listen to what is being said.

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How Do Organizations Get Better? Reward Simple Behavior

Direct Marketing Observations

I coach. I’ve coached for a number of years spanning every sport from basketball to baseball and I have to say with utmost confidence that most of my teams have had winning records and most of my players have learned something and have had fun along the way. But…There are always those teams and those players that either don’t get it, didn’t get it, or don’t want to get it. “It” being the magic that is winning, learning, growing and having fun.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Page Management Tip #1: Use Relevant, Evolving Content

Firebelly

Over the next 6 weeks we will be sharing 6 tips on Facebook page management. The first tip is about content and conversation. Conversation is the lifeblood of any successful Facebook fan page and an important part to your overall social media marketing plan. Conversations are critical for building relationships through interactions with your fans. Conversations should be inclusive, relevant and influential.

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Your Right to Comment Here

Ari Herzog

Photograph by Matthew Hull. You have the right to say whatever you want online. You can say it in the comment section below or you can say it on your own blog. You can visit an internet newspaper and comment there too. But you do not have the right to expect a response. Do you know your rights? Think about your rights for a moment. Reviewing my year-old thoughts on anonymity , I questioned whether anonymity/pseudonymity was anachronistic.

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Are You Overdoing Your Social Media Marketing?

Small Business Mavericks

If you read some web gurus, there’s no such thing as too much social media marketing. If you’re running a business, then you should be in a position to know better. When promoting your business, it should be on the back of a plan that has goals, and some way to measure the results. I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn.

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Putting the Social in Social Good

Convince & Convert

Illustration by Joelle Leung Guest post. Harrison Kratz is the Community Manager at MBA@UNC, the new online MBA degree program from the University of North Carolina. Harrison sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Like anything in social media, the need for evolution comes pretty fast and furious.

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Your Right to Comment Here

Ari Herzog

Photograph by Matthew Hull. You have the right to say whatever you want online. You can say it in the comment section below or you can say it on your own blog. You can visit an internet newspaper and comment there too. But you do not have the right to expect a response. Do you [.] Thank you for reading! If you are inspired to add a comment with your thoughts, please visit Your Right to Comment Here in your browser.

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Why You Can't Measure Influence

Net-Savvy Executive

I think I've figured out the source of the difficulty—and controversy—in some of the measurement discussions around social media. It all starts when we talk about measuring things that can't really be measured, because they can't be observed. If we called it what it is—modeling—we'd see that differences in opinion are unavoidable.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Adjacent Possible

Danny WhatMough

After reading this blog post by Jed , I came across a great little concept called t he adjacent possible. It’s a term used by writer Steven Johnson in his book Where Good Ideas Come From (which I haven’t read but is now on my Amazon wishlist. I have read his previous book – Everything Bad is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter , which is great).

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It should be ‘Joy in Books’, not ‘Joy of Books’

The Way of the Web

A number of people have been sharing a cool video which features animated books moving around a Toronto bookstore. It’s named ‘The Joy of Books’, and it’s a well-made, enjoyable creation which is fun to watch, as you can now see: But possibly as a result of the title, a few people are using it as an example of why print is in some way superior to an electronic version.

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Cartoon of the day

Jeff Esposito

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872 Subscribers in 24 Hours?!

ProBlogger

This guest post is by Danny Iny of Firepole Marketing. Could you get 872 new subscribers in just 24 hours? Have 1,587 subscribers by the third day? And 3,381 within three weeks? I didn’t think I could do it either, but I did, and in this post, I’ll show you how you can do it too. Those first 24 hours happened on November 29th… November 29 was launch day.

Survey 42
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Drunk On The Social Media Kool-Aid

Twist Image

It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been called one (if not all) of those titles many times over the years, and it has always baffled me. In 2003, I started a Blog, Six Pixels of Separation , because my marketing agency needed some clients and my background as a journalist/writer fit in very comfortably with the emergin