Tue.Jan 10, 2012

Trending Sources

News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Most are from the US but there are a handful of international sites too. Per Post.

The State of Social Media In The UK

Mindjumpers

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. Our data sources for this article were Xposure and Nielson. LinkedIn.

Boners BBQ, Papa John’s Need Crisis Coaching

Spin Sucks

Last night I’m finally settling down after a very long day and I receive a Facebook message from Patrick Reyes (whom I’m not speaking to until after the Super Bowl) and a text message from Justin Brackett. They both have sent me a photo that made my blood boil. Have a look for yourself. Something rather similar happened at Papa John’s this past weekend. Here’s the deal.

Managing Negative Comments in Social Media

Waxing UnLyrical

Guest post by Yvette Pistorio. If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. The best tip I can give:  don’t take them personally. You’ll run out of energy if you do this. Respond quickly. Don’t let negative comments linger.

A World Gone Social

Learn how companies must adapt to survive.

Facebook Page Management Tip #1: Use Relevant, Evolving Content

Firebelly

Over the next 6 weeks we will be sharing 6 tips on Facebook page management. The first tip is about content and conversation. Conversation is the lifeblood of any successful Facebook fan page and an important part to your overall social media marketing plan. Conversations are critical for building relationships through interactions with your fans. So how do you this? Start with this: 1.

Why You Can't Measure Influence

Net-Savvy Executive

I think I've figured out the source of the difficulty—and controversy—in some of the measurement discussions around social media. It all starts when we talk about measuring things that can't really be measured, because they can't be observed. If we called it what it is—modeling—we'd see that differences in opinion are unavoidable. Take influence. What does that look like?

The More We Stay, the Less We Say

Geoff Livingston

Does it seem quieter online? Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. One primary finding was the lack of commenting occurring in mature western markets, including the United States. Adoption is [.]. Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographics

Drunk On The Social Media Kool-Aid

Twist Image

It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been called one (if not all) of those titles many times over the years, and it has always baffled me. In 2003, I started a Blog, Six Pixels of Separation , because my marketing agency needed some clients and my background as a journalist/writer fit in very comfortably with the emerging popularity of Blogging. Where the Social Media Guru thing comes from. The Social Media pivot.

Your Right to Comment Here

Ari Herzog

Photograph by Matthew Hull. You have the right to say whatever you want online. You can say it in the comment section below or you can say it on your own blog. You can visit an internet newspaper and comment there too. But you do not have the right to expect a response. Do you know your rights? Think about your rights for a moment. Reviewing my year-old thoughts on anonymity , I questioned whether anonymity/pseudonymity was anachronistic. wondered if people should write online as “John Smith” or as “FatJohn,” and you shared your thoughts. Slander is not. Musings law

SEO Relevancy: Assessing the Value of Schema

Spin Sucks

Today’s guest post is written by John Trader. The race to the top of search result pages is getting more fierce as search engines drive more and more traffic and revenue to businesses. Last June, Google, Yahoo, and Bing announced a new initiative called Schema.org   to create and support a common vocabulary for structured data markup on web pages. The goal was to allow webmasters and SEO experts to improve how their websites appear in search engine result pages (SERP), increase click through rates (CTR) for higher visibility, and drive more relevant web traffic. How Schema Works.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How Do Organizations Get Better? Reward Simple Behavior

Direct Marketing Observations

I coach. I’ve coached for a number of years spanning every sport from basketball to baseball and I have to say with utmost confidence that most of my teams have had winning records and most of my players have learned something and have had fun along the way. But…There are always those teams and those players that either don’t get it, didn’t get it,  or don’t want to get it. “It” being the magic that is winning, learning, growing and having fun. Success. It happens in sports. Why do teams do well? 1) Constant communication with everyone.

Get your Gold Circle Award Submissions in by January 20

SocialFish

Hey SocialFish readers–you deserve to be recognized. Consider this a heads-up. Every year, the ASAE Communications Section’s Gold Circle Award (GCA) competition recognizes the extraordinary communications efforts undertaken by associations. This year’s awards ceremony will be held several months early to coincide with the Marketing, Membership, and Communications Conference, May 23-24.

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The Adjacent Possible

Danny WhatMough

After reading this blog post by Jed , I came across a great little concept called t he adjacent possible. It’s a term used by writer Steven Johnson in his book Where Good Ideas Come From (which I haven’t read but is now on my Amazon wishlist. have read his previous book – Everything Bad is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter , which is great). In a Wall Street Journal piece, in which Johnson explains the concept, he reveals how ‘good ideas’ are: “inevitably, constrained by the parts and skills that surround them.

The Problem with Success and How to Deal with It

Engaging Brand

The problem with success is that it has this ability to. Make people complacent - we are successful, just got to keep on doing what we are doing. Make people look at internally get the product/service out - rather than the market, the consumer, the innovations coming down the track. Make people think fear losing it all - rather than excited by pushing the boundaries. Make people see boundaries  - rather than jumping over them to create new markets, new solutions. Make people want to appear experts on their area - rather than fresh faces looking at the problem in new ways. Leadership Marketing

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

872 Subscribers in 24 Hours?!

ProBlogger

This guest post is by Danny Iny of Firepole Marketing. Could you get 872 new subscribers in just 24 hours? Have 1,587 subscribers by the third day? And 3,381 within three weeks? didn’t think I could do it either, but I did, and in this post, I’ll show you how you can do it too. Those first 24 hours happened on November 29th… November 29 was launch day. November 29 was the day that my new book Engagement from Scratch! And then, to top it all off, I wrote the ultimate book marketing guide documenting everything that I had done for anyone who was interested. No, not necessarily. Probably.

It should be ‘Joy in Books’, not ‘Joy of Books’

The Way of the Web

A number of people have been sharing a cool video which features animated books moving around a Toronto bookstore. It’s named ‘The Joy of Books’, and it’s a well-made, enjoyable creation which is fun to watch, as you can now see: But possibly as a result of the title, a few people are using it as an example of why print is in some way superior to an electronic version.

Putting the Social in Social Good

Convince & Convert

Illustration by Joelle Leung Guest post.  Harrison Kratz  is the Community Manager at MBA@UNC, the new online  MBA degree  program from the University of North Carolina. Harrison sticks to his entrepreneurial roots as the founder of the global social good campaign,  Tweet Drive. Like anything in social media, the need for evolution comes pretty fast and furious. Social Good Cannot Stay Online.

Are You Overdoing Your Social Media Marketing?

Small Business Mavericks

If you read some web gurus, there’s no such thing as too much social media marketing. If you’re running a business, then you should be in a position to know better. When promoting your business, it should be on the back of a plan that has goals, and some way to measure the results. I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. Add in a blog and you have a fairly active social media approach. Blogs are slightly different.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Putting the Social in Social Good

Convince & Convert

Illustration by Joelle Leung Guest post.  Harrison Kratz  is the Community Manager at MBA@UNC, the new online  MBA degree  program from the University of North Carolina. Harrison sticks to his entrepreneurial roots as the founder of the global social good campaign,  Tweet Drive. Like anything in social media, the need for evolution comes pretty fast and furious. Social Good Cannot Stay Online.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield I am blogging this Jim Davis

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Your Right to Comment Here

Ari Herzog

Photograph by Matthew Hull. You have the right to say whatever you want online. You can say it in the comment section below or you can say it on your own blog. You can visit an internet newspaper and comment there too. But you do not have the right to expect a response. Do you [.] Thank you for reading! If you are inspired to add a comment with your thoughts, please visit Your Right to Comment Here in your browser. Ari Herzog is a new media explorer. You can join his Facebook blog community here and sign up for his email newsletter. by Dave Zan What's confusing? by Barbara Plus 3 more.

Success in 2012

Shift Digital

The year of growth and recovery. Everyone seems abuzz with what new and exciting things this year will hold. Social streams and blogs are already talking about the iPhone 5 (we wish it was the iPhone SJ ), the iPad 3, the expansion of   Mobile Marketing   and the  Red Sox  winning the world series (maybe that one is just me being hopeful). With all that chatter, how do you still stand out? How do you find and keep your ideal clients? You know, the ones that are just right for your business, want to stick with you and turn into lifelong advocates? Becoming Trustable. Remain cordial. Take a risk.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.