Mon.Dec 26, 2011

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2012 Social Media Predictions: 5 Must-Reads

Firebelly

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. By Avi Savar Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. By Jeffrey L.

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Newsjacking!

Spin Sucks

Today’s guest post is written by  David Meerman Scott. I’ve been in and around the real-time news business my entire career, both on the news creation side (working for Knight-Ridder and other publishers) and the PR side of the house. The transformation I see in the news business right now opens the best opportunity ever for smart marketers to bypass all the spin B.S. Most suck. Newsjacking.

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The Paradox Of Leadership

Twist Image

When you're right, you're a hero. When you take a misstep, you're a goat. There's an often discussed paradox of leadership that attempts to quantify which trait is more important for business: being the first or being the best? It's also easy to be an armchair quarterback. Chris Brogan just launched his latest business book, Google+ For Business - How Google's Social Network Changes Everything. I'm not sure why, but Brogan is a lightning rod for opposing views (maybe it's one of the reasons we like him so much on the Media Hacks Podcast). " Remember: someone needs to be at the edge. gmail.

Boxing Day: No Rest for the Social

Spin Sucks

Today’s guest post is written by  Martin Waxman. . Well, it’s December 26 and I’ve finished my holiday shopping – finally! By that I mean, the shopping I needed to get done before Christmas.   That’s what the 24 th is for, right? And now it’s Boxing Day in Canada and the UK.  Don’t worry, I haven’t become a pugilist or joined Fight Club. Now, it’s shopping supreme. Call it retail curation.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Sorry Google+ Even A Really Cute Muppets Commercial Won’t Convert Users

SocMed Sean

I’m a big fan of the Muppets. Always have been, probably always will be. So when a commercial featuring Beaker started playing during the recent Broncos vs. Bills game, it grabbed my attention immediately. As Beaker started singing Queen and David Bowie’s hit “Under Pressure”, I noticed that Beaker was framed in the familiar “Hangout” interface of Google+.

No Bullshit Social Media Review

Josh S Peters

Here is the no bullshit review of No Bullshit Social Media…  Buy This Book  (aff). It’s that good. Stop reading and go get it. Still wondering why you should buy this particular book on social media? But the purists only take us halfway there. company requires a back end to the ethos that has something to do with driving business.’ Read it today. You won’t be sorry.

As the world gets smaller.

Engaging Brand

As the devices get smaller, the market gets bigger. As the world gets smaller, the impact gets bigger. As the opportunities get bigger, your target market gets smaller. As the challenge gets bigger, the action gets smaller. Social Media

Build a Blog in 1 Day (or Less) – Step-by-Step Guide

Puzzle Marketer

I have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. kept asking myself if there was something that they had in common or was their something special about them. came to the realization that their commonality is sharing. They all promoted their brands by sharing some of their expertise. For free. They didn’t share everything otherwise they would have no business model. They share just enough. They do this to gather a large base of followers.

Social Media, Pretend Friends, and the Lie of False Intimacy

Convince & Convert

(Happy Holidays. analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #5. Probably the most difficult post I’ve written, but also the post that solicited the most intense feelings among readers. R.I.P. Trey – Jay). It’s not an illusion. We really are doing more with each 24 hours, as technology enables (or forces) us to interact and intersect and do and consume with unprecedented volume and vigor. That’s a lot of relationship bait in the water. The Lie of Opportunity. Mark W.

New Year’s Resolutions for Job Seekers [Redux]

Waxing UnLyrical

This post originally ran on Dec. 2, 2010. Waxing UnLyrical is on its holiday break, so we’re re-running this post since it might still be useful to you. And we hope you had a terrific holiday weekend! Are you planning to add job seeking to your list of New Year’s resolutions? I’ve been both sides of the interview table quite a bit. Image: Tania Gail via Flickr , Creative Commons.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

New Year, New Look For Your Small Business

Small Business Mavericks

The year 2012  is going to be a good year! positive outlook goes a long way in making your small business grow. The coming year will be new; it’s time for a new look and a new way of doing things. The first thing to consider is employees. If you have employees and you are growing, think about if and how many new employees you need. Figure out a new budget which includes employees and any upgrades or repairs that need to be done. It’s also an excellent time to make a new marketing plan , some fine tuning to your website and possibly new business cards.