Mon.Oct 17, 2011

Trending Sources

Five Effective Ways to Say No

Spin Sucks

Today’s guest post is written by  Ingrid Abboud aka ‘Griddy.’. Well lookie here – it seems I get to hang out at Aunt Gini’s house again. It’s been a while since  I totally ignored her 500 word limit rule for guest posts my last visit. Oh, and here’s a head’s up – I’ve thrashed the word limit this time round as well! Lisa’s note: Nuh-uh.

The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

Jason Yormark

The time has finally come.  I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself.  So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph. You follow me? 

How To Produce Engaging Updates [infographic]

Mindjumpers

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Earlier on our blog, we have written about how to write engaging updates and the tips for it. On the other hand, updates that are not working well are like a vicious circle.

The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

Jason Yormark

The time has finally come.  I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself.  So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph. You follow me? 

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

To Livefyre and Back Again: Vanilla WordPress Commenting System Returns

Ari Herzog

Nearly three months after installing the Livefyre plugin it is gone. There are many reasons for the change back to the default, most notably that many long-time commentators had complained about various functions (or lack of functions and didn’t want to wait until future plugin versions included their wish lists). also grew frustrated with repetitive actions that were necessary on both the plugin’s dashboard and on the WordPress dashboard. Marking comments as spam, for instance, required multiple clicks instead of one. Prior articles worth reading: When Livefyre Was Installed.

4 Essential Business Productivity iPad Apps

Idaconcpts

Has the versatility of the iPad left you searching the app store for that perfect solution to your busy business life? The iPad has developed into a solution for almost every problem you can come across, heck, you can even order Chipotle to-go on this thing! Have you really utilized the full potential of this super-tablet though? There are numerous apps to increase your daily productivity. Repeat.

iPad 60

Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank  got Australia and the world talking with its very public  ‘Break-Up’ campaign. Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand  Prix in PR. Share of Voice reached 55%.

Jobs Czar Should Look to Small Business Leaders

Spin Sucks

Did you see Jeffrey Immelt , the chairman of GE , on 60 Minutes last Sunday? He’s been given the jobs czar title by President Obama, with the sole charge of convincing companies to hire, and Lesley Stahl was there to understand more. Her big question…whether or not the man who has sent more jobs overseas than any other chief executive has what it takes to create jobs in America.

Social Media Lessons From the Offline Real World

Convince & Convert

An  interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Is this disproportionate enthusiasm among the cognoscenti?

Neil Patel’s Guide to Writing Popular Blog Posts

ProBlogger

This guest post is by Neil Patel of KISSmetrics. Do you wish you knew the secret to writing popular blog posts? You know, the posts that get over 200 comments, 20 backlinks, and hundreds of shares on social networking sites? Over the past five years I’ve started two blogs. The first one became a Technorati top 100 site, and now I’m working on Quick Sprout. Image copyright Yuri Arcurs - Fotolia.com Fortunately I’ve learned a few lessons about writing popular posts while running these two blogs, and now I want to share those lessons with you. Use simple words. Why is that? It was !

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. 10 Things You Should Include in a Social Media Plan. By Mike Sweeney hile the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. Social Media’s Outcast Brands. If so, look no further. It’s that simple.

The Soft Metric of Good Content and it’s Impact on the Digital Footprint

Direct Marketing Observations

Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success. Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign.

Exit through the gift shop, a lesson from Disney

Jeff Esposito

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company? Branding Company Disney Exit Through The gift Shop Gift Shop

News Flash - Innovative New Idea! Listen To Your Customers.

Diva Marketing Blog

She asked, "What should we talk about in this new social web of yours.". responded. It's not necessarily  my social web. It's yours and your customers and their friends and their family and. Ask them what they want from you and how they'd like to interact in the digital world.". "Ah," said She. What a great idea!". this is their BIG Revelation. talking to customers can bring valuable insights. .

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Don’t be Like Cleveland – How to Succeed Even When Your Star Leaves

Social Media Strategery

Don't be like Cleveland.prepare for when your star leaves. We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” What if your social media “star” left your organization? Would you turn into Cleveland? site, Hello. See you there!

Improve Your Reputation – Write A Book

Small Business Mavericks

One of the best ways to improve your reputation and your stature among your peers is to become an author. Write a book. But don’t just write a book for the sake of writing a book. Instead, come up with something important to say to people about your niche. If you can do that and do it well, you’ll become an instant expert in your niche and your reputation will shine far and wide. So let’s get down to a practical level. How do you do that? Start by asking yourself, “What do people in my niche want?” ” You must identify a need in the marketplace.

Rae Hoffman-Dolan to Speak at DFWSEM in Dallas October 19th on Affiliate Marketing

Bill Hartzer

If you own a website and want to learn about how to monetize your website , then this is going to be the event for you. But even if you are on the other end of the equation, even if you sell products and services online you should attend this event, as well. Website owners, as well as bloggers, should attend. 701 East Campbell Road. Richardson, TX 75082. To RSVP for the event, you can go here.

Cartoon of the day

Jeff Esposito

Cartoon of the Day

4

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Consumer Gap

Engaging Brand

The web has brought a whole new transparency to the world. Social media has brought an array of information to our fingertips. It is easy to believe there is no gap to fill for the consumer.I think that is wrong and here's why. The information is growing at a much faster pace than our ability and desire to change. This creates a gap. Gaps create need. Needs create markets.