Wed.Sep 28, 2011

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Conversations: Schools going Skype

Firebelly

Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise. They do so through customized profiles where they post information about their classroom and projects they’d like to host.

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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. The numbers and the feel good stories were numerous and plentiful. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. Alas, some never seem to or ever will get that memo.

Airlines 138
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Win Friends and Influence People – Advice to Grow Your Blog Business with Twitter

Kikolani

This is a guest post by Brandon Yanofsky. When you first heard about Twitter, what was your reaction to this absurdly named website? I literally laughed at it. Who’d spend all day writing 140 character status updates? Sounded ludicrous. Flash forward 3 years, and it is now the key to my blogging success. Since I started using Twitter, I’ve seen my blog traffic increase nearly tenfold, and have begun making an income with my blog.

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Social Media Success is About the Wizard, Not the Wand

Convince & Convert

Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketing in Tough Times – Revisit your Product Positioning

Idaconcpts

By Matthew Simmons, Snap Marketing . In the face of an economic slowdown such as the one we are experiencing (and I have now been through 4!), its very easy to become despondent and to believe that the only way to survive is to cut back, keep your head down and sweat it out. In a dim and distant past I was a biologist and to my thinking recessions are actually rather like the commercial version of the ice?

Products 133
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Using Social Media for Customer Service

The Social Media Incubator

What’s more frustrating for a customer than trying to connect with a company regarding service, and that company keeps redirecting the customer to various departments? Or, how about once the customer is finally connected with a real person, the service is handled either incompletely, incorrectly, or both? What is a disgruntled customer to do? More and more customers are reaching out to connect with companies via social media.

More Trending

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How to Effectively Use Funnels in Google Analytics

Bill Hartzer

This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build. When you look at building your site, and drawing traffic to it a funnel will show you what is going on at all levels.

Analytics 104
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It's Not Marketing

Twist Image

Confession time. A few months ago I found myself on a long flight with nothing to watch. I had already seen the many Hollywood blockbusters along with the documentaries and news specials that were being shown on-board. In a moment of weakness, I decided to watch the Justin Bieber documentary, Never Say Never. I thought Never Say Never was a live "concert" film mingled with some backstage footage of the teen heartthrob blow drying his hair, playing Xbox with Usher or clips of young girl

Marketing 111
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Facebook Is Giving Away $10 Million

Small Business Mavericks

Facebook wants to woo small business owners into becoming advertisers. How are they going to do that? By giving away $10 million in free advertising. They’re planning to do this $50 at a time starting next year. So why is Facebook giving away all that money in free advertising? Here’s a test. It’s multiple choice. Can you guess which answer is correct?

Adwords 87
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Social Media Does A Like = A Friendship?

Diva Marketing Blog

Today I had the honor of speaking about social media to a wonderful group of educators and people who work with children and school systems. Toss of a pink boa to Julie Hollis for coordinating a terrifc conference sponsored by Communites in Schools. . This post was inspired by and dedicated to educators who are bravely stepping into an an exciting new world of social media; and are opening the doors for our children to learn in a different way. .

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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I’m Going to Blog World Expo LA [PLUS: Who #BWELA is Good For]

ProBlogger

In just over a month Blog World Expo will be happening in Los Angeles from 3-5 November – and I will be there – speaking at one of the Track Keynotes (topic TBA). I didn’t think I would get there this year with a new baby in the house but the little guy is doing really well and so I’m coming. If you’ve already booked your tickets to come I can’t wait to see you – and if you’re still not sure if BWELA is for you I’d encourage you to seriously

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Americans spend 16% of time online on Facebook

Jeff Esposito

This is an interesting video on the amount of time that Americans spend on Facebook from the Wall Street Journal. Would you believe that 16 percent of online time is spent on Facebook? Wonder what the overall time on social networks is.

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7 Ways Interviews Can Skyrocket Blog Growth

ProBlogger

This guest post is by Srinivas Rao of The Skool of Life. The idea of interviewing people might give you the jitters. It might make you feel like you’re standing naked in front of your elementary classroom with nothing intelligent to ask or say. But the only way you’re ever going to find out is if you put yourself out there. I took a gamble and started interviewing people as part of a weekly series on my blog.

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Cartoon of the day

Jeff Esposito

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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A Practical Strategy to Increase the Value of Your Blog

ProBlogger

Not long ago I wrote about determining the value of your website or blog here on problogger.net. Now that you know how a web property is or can be valued in the free market, in this article I want to discuss a practical strategy you can apply to increase the valuation of your web property. The value of a website or blog, or any other business for that matter, is derived from its earnings or free cash flows before interest, taxes, depreciation and amortization—a term referred to as EBITDA in the

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How Much Content Is Enough For Your Blog? [Study]

Mindjumpers

Tweet Many businesses run a blog as a part of their social media strategy. The aim is to pass on their thoughts as a corporate brand and comment on the relevant topics. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In the following post, I will share some research findings on optimal frequency of blog posts for customer acquisition and how to ensure that the frequency is maintained.

Study 249