Sun.Sep 18, 2011

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10 Facts About Consumer Behavior on Facebook


A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network.

The 4 Types of Content Metrics That Matter

Convince & Convert

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Consumption Metrics. The key is to not stop your metrics train at this depot.

Content Marketing: Blogs Deserve the Same Attention As Websites


The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. In social media marketing, blogs are often – not always justly – described as the “hubs&# around which all social activities take place. However, [.]. Blog Blogging Content marketing Social media marketing content marketing conversion corporate blog CRM dialogue marketing automation reputation

What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

Image Courtesy of Flickr user cgallent. Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones.  Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together? Need to make budget cuts? Take it from PR. Of course not.

Social Media Automation 101

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What Is A Blog?

Small Business Mavericks

People who don’t spend much time on the Internet will often ask me, “What is a blog?&# It’s a hard question to answer. Trying to answer that question for someone who doesn’t spent more than 5 hours online each week or month is like trying to explain the nature of the universe to someone who failed science in elementary school. You can do it if you use the right words, but you have to be careful to really use the right words and to make it really simple. I’m going to try to do that right now. Take a look at the page you are on. You are reading a blog.

How Tumblr Helped Put My Site on Top


This guest post is by Ryan Shell of Fashables. I won’t even begin to act like I’m some sort of SEO ninja, because I’m not. What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. The backstory. The accident. Now, this is where the accident happened. The result.

How I Started Making $3,000 a Month Blogging About Travel


This guest post is by Marcello Arrambide of It has been about one full year since I started blogging about travel, and I have started to generate $3,000 or more a month via my travel blogs. have started to make at least $3,000 a month via my main travel blog, Initially, I started my blog to capture traffic for a day trading business that I was running. wanted to get more people interested in day trading and, well, get more sales. What it turned into was my own personal travel blog about my passion for travel, and tips about day trading and travel.