There is little doubt that social media has an impact on sales. Companies use it every day to generate leads, increase branding, and improve public perceptions. As a marketing tool at the company level, few would contest the potential. What about at the salesperson level? That was the question that we tried to answer this week during a seminar in Connecticut. We spoke to 80 sales people and another 30 managers at a dealer group to show them the ins and outs of utilizing social media on the personal level. As with everything, there are pros and cons. There aren’t just cons. MORE >>

You’d think that SEO is some kind of magic if you listen to some professionals in this field. Only an expert SEO can do this. Watch Ma, no hands! The truth is, SEO is no voodoo science. There’s no magic bullet. No magic words you can say to make your pages rank well in the search results. It just takes good old-fashioned hard work. Of course, there are different ways to get the job done. Some SEOs swear by their keywords. Others swear by their links. But you need both. Keywords and links. Usually, SEOs talk about on-page SEO factors and off-page SEO factors. Do they work? MORE >>

Originally from BusinessInsider. Complete guide to investment in the digital space! Infographic Socialnomics MORE >>

This guest post is by Joe of the New Customer Workshop. Guest posting is a great way to market your brand. When you guest post you are able to demonstrate you expertise to a new audience. The short term benefits are a bump in traffic to your website. Longer term benefits are sees through quality backlinks which will help with search engine optimization. One of the questions that comes up when guest posting is “Where should I post?” For me, the answer is often “Whoever will take me!”. As you begin to build a reputation you may become more selective on where you guest post. Now what? Conclusion. MORE >>

We all know that a personal blog and professional blog are inherently different to the core. professional blog is set up to drive traffic and conversions, but I feel strongly that running a successful corporate blog is less about running a “business” and more about simply grinding out quality content. ve been in online marketing for a little more than a year, and one thing I’ve learned is that the majority of online marketers are “thinkers” and there are very little “doers.” People who will go out of their way to evaluate needs and fill them immediately themselves are doers. Don’t Plan…Write. MORE >>