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SPIN SUCKS SEPTEMBER 15, 2011  7 Ways to Turn Employees into Brand Ambassadors Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods. | PAUL GILLIN SEPTEMBER 15, 2011  Measuring the Immeasurable My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. TopazPartners.com. Just be skeptical. | CONVERSIONATION SEPTEMBER 15, 2011 Great Content Marketing Case: the Vocus Social Media Strategy Tool Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app Vocus | DREW'S MARKETING MINUTE SEPTEMBER 15, 2011  How much should you spend on marketing? How much should you spend on marketing? know I need to do some marketing but how much should I spend? How much do other companies my size spend? This is probably one of the most asked questions of marketing agencies and consultants. If you google the phrase, there are 17+ million results. And yet, we keep asking. So let me see if I can drill down to the heart of it. No one solution. | | | | | | | |
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TWIST IMAGE | THURSDAY, SEPTEMBER 15, 2011 6 Websites That Deserve Your Attention
What is a Blog? have no idea anymore. News websites now run on WordPress while Blogs tend to look a lot like news websites these days. Regardless, there are six online destinations that constantly grab my attention. If all else fails: Twitter whales, my Google Reader goes bust and I can't get any good links out of my friends and connections on LinkedIn , Facebook or Google + , I can always rely on these: 6 Websites That Deserve Your Attention (in alphabetical order): AdWeek. Since their recent redesign, AdWeek has been chock full of advertising and marketing goodness. CMO.com. Lost At E Minor. MORE >> -
SOCIAL MEDIA NETWORK MARKETING | THURSDAY, SEPTEMBER 15, 2011 Social Media For Multi Level Marketing
Multi Level Marketing or Chain Marketing means that the sales persons are not only compensated for the sales that they make but also get the commission on the sales that their recruits or down-lines make. Multi Level Marketing is also popularly known as Network Marketing. In this format one person can do sales from their end as well as recruit a team of persons under them so that this team in turn makes sales. The top person who created this team earns from the sales of their down-lines as well. Have you considered having a Social Media Platform for Multi Level Marketing? MORE >> -
TWIST IMAGE | THURSDAY, SEPTEMBER 15, 2011 The Marketing Industry
You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those clients, and from how to continue to keep being creative to how to keep their teammates happy and engaged. It's not an easy business. It's a fun business (meaning: the work is important, but if we all screw up the next ad campaign, nobody dies - thankfully), but it's not an easy business. How involved are you in your industry and the associations that serve it? MORE >> -
SPIN SUCKS | THURSDAY, SEPTEMBER 15, 2011  QR Codes: Effectiveness and Use
It’s Facebook question of the week time ! I’m coming to you from LA (again) today, but I recorded the video before I left, which is why you’ll recognize the background. It’s a QR code day, with questions coming from both Deb Evans and Jon Buscall. Deb asks: Facebook question for you: What’s the best way we could use QR codes for business as a service provider? And Jon asks: Hey Gini, How useful do you find QR codes in email marketing? see you include one in your Arment Dietrich newsletter. How are you using it, other than driving people back to your Facebook page? MORE >> -
CONVINCE & CONVERT | THURSDAY, SEPTEMBER 15, 2011  Caring, Consistency, and the New Relationship Marketing
Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined. today by a very special guest, my pal Mari Smith , live from. San Diego. Jay: You are always awesome. You are always awesome. want to see you all bummed out and sad sometime because no one has ever seen it. It’d be like seeing a narwhal or a unicorn or something like that. Mari: Occasionally. have my moments. Jay: So, you’ve got a new book coming out in mid-October. Tell us all about it. Mari: I do. I’m very excited about it. It’s called The New Relationship Marketing. Mari: Yeah. MORE >> -
- Raise awareness for your cause with the Tweet Button CREATIVE RAMBLINGS | THURSDAY, SEPTEMBER 15, 2011
- Help Yourself to Help Your Clients DANNY BROWN | THURSDAY, SEPTEMBER 15, 2011
- 10 Reasons Why I’m Going To Socialize West FIREBELLY | THURSDAY, SEPTEMBER 15, 2011
- Designing New Business Cards STEPHEN P SMITH | THURSDAY, SEPTEMBER 15, 2011
- Top 5 Social Media Posts MY CREATIVE TEAM THINKING | THURSDAY, SEPTEMBER 15, 2011
- Unusual Is Now the Usual THE RELATIONSHIP ECONOMY | THURSDAY, SEPTEMBER 15, 2011
- I’m Worried About Google Plus DIRECT MARKETING OBSERVATIONS | THURSDAY, SEPTEMBER 15, 2011
- iPhone5: Rumors and The Roadmap [Infographic] SOSHABLE | THURSDAY, SEPTEMBER 15, 2011
- Social media and the 2011 Rugby World Cup FRESHNETWORKS | THURSDAY, SEPTEMBER 15, 2011
- Word Of Mouth: Generosity and The Unexpected CONVERSIONATION | THURSDAY, SEPTEMBER 15, 2011
- Blogosphere Trends + Using Infographics PROBLOGGER | THURSDAY, SEPTEMBER 15, 2011
- Should You Give Up Writing Meta Descriptions? SMALL BUSINESS MAVERICKS | THURSDAY, SEPTEMBER 15, 2011
- Brand ‘Oprah Winfrey’ Leads the Way in Social Media MINDJUMPERS | THURSDAY, SEPTEMBER 15, 2011
- WIWT launches and networks of shared interest THE WAY OF THE WEB | THURSDAY, SEPTEMBER 15, 2011
- Are you shopping for a better world? SIMON MAINWARING | THURSDAY, SEPTEMBER 15, 2011
- The evolution of social tools SOCIALFISH | THURSDAY, SEPTEMBER 15, 2011
- Are You Using Social Media to Keep Track of Your Competitors? TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 15, 2011
- A NOW Revolution Success: Building A Corporate Blogging Team BRASS TACK THINKING | THURSDAY, SEPTEMBER 15, 2011
- Start a Magazine that Complements Your Blog … in 5 Steps PROBLOGGER | THURSDAY, SEPTEMBER 15, 2011
- More Tips To Rock Customer Care DIVA MARKETING BLOG | THURSDAY, SEPTEMBER 15, 2011
- Official Trailer for Social Media Analytics, my book WEB METRICS GURU | THURSDAY, SEPTEMBER 15, 2011
- How Facebook’s New Friends List Can Help Your Business SMTHREE | THURSDAY, SEPTEMBER 15, 2011
- NFL Week 2 Picks via Social Media JEFF ESPOSITO | THURSDAY, SEPTEMBER 15, 2011
- Is your business Distinct from your Competition? IMAGINE YOUR REALITY | THURSDAY, SEPTEMBER 15, 2011
- Memorable Speakers Blend Stories, A Connection to the Audience, and Takeaways CHRIS BROGAN | THURSDAY, SEPTEMBER 15, 2011
- Why You Should Be Puzzling! ENGAGING BRAND | THURSDAY, SEPTEMBER 15, 2011
- Patronizing FEVER BEE | THURSDAY, SEPTEMBER 15, 2011
- Amped to Work on Give to the Max Day: Greater Washington GEOFF LIVINGSTON | THURSDAY, SEPTEMBER 15, 2011
- Links for 2011-09-14 [del.icio.us] STEPHEN P SMITH | THURSDAY, SEPTEMBER 15, 2011
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