Wed.Aug 24, 2011

Trending Sources

The Secret Sauce of Online Community Building

Spin Sucks

Everyone always wants to know what is the secret sauce to building a community. Well, I’ll tell you. It’s simple, really. Stroke people’s egos. Seriously. That’s it. You’ve heard this from me before; it’s not a new concept. But it truly is the secret sauce. Starting from Scratch. Some people disagree with me. agree. But how do you go about doing such a thing?

Forget About SEO and Do This Instead for Traffic: Much More Effective and Quick Results

Techipedia: Tamar Weinberg

This is a guest post from Sunil Sajnani. generate most of my revenues online through niche websites that I research, set up, optimize, market and leave on auto pilot. For me, free organic search engine traffic is invaluable and is the lifeblood of the passive and residual income streams I have established online over the years. Traffic Alternatives to SEO. What should you look out for? Marketing

SEO 104

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year.

How to Create an Editorial Calendar

Spin Sucks

Today’s post is written by Lisa Gerber. Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job. It drew a lot of questions, the most popular being, “Can I see your spreadsheet?”. We use this for Spin Sucks Pro, not Spin Sucks.

Social Media Automation 101

More Trending

One Step Forward And Fifty Steps Back For Bloggers (And Society)

Twist Image

What year is this? Instead of treating Bloggers as if they're not capable of reporting the news or having journalistic integrity, why not just elevate the journalists that we deem as "worthy" to a more professional status? This way, we can both control the media and - at the same time - let organizations decide who they should give more media access to based on an ID card. Does it sound ridiculous? Does it sound like the year 2000 all over again? Guess again. The government says it does not want to prevent anyone from practicing journalism. " Well, isn't that special? Who am I?

#measurePR with Marshall Sponder (Part II)

Waxing UnLyrical

Last week Marshall Sponder returned to the bi-weekly #measurePR Twitter chat. As I said when I wrote up his previous “appearance,&# this is someone who eats, lives, breathes measurement, and that always makes for a good guest. In addition, with his new book out, Marshall has a pretty busy schedule, so I really appreciated him making the time to chat with us. We should have asked it first!).

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer. We all did something before social media. It’s natural and expected.

Traffic Spikes and Traffic Ramps – Measuring What Matters


This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the definitive marketing training program for small businesses, entrepreneurs, and non-marketers. Traffic spikes are awesome! If you’re like most bloggers, you watch your stats daily, if not several times per day. Traffic Spikes and Traffic Ramps. Converting Spikes into Ramps.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

How Tim Ferriss Busted the Biggest Myth About Blog Success


This guest post is by Amy Porterfield of When it came to building my business with social media, I lived by the motto, “More is better.&# I applied every social media strategy I learned, stacking plan after plan and idea after idea. Then I read Tim Ferriss’ new book. And everything changed. With Tim’s 4-Hour Body , I realized I was a sucker to yet another myth in my head just like I was when I was little and my mom used to tell me I couldn’t swim for an hour after I ate or I would lose my lunch. In his book, Tim talks about a concept called the minimum effective dose.

Getting closer

Josh S Peters

We’re getting closer to the final goodbye to Shuaism. The post 301 redirects are done as are the category and page redirects. It helped me very little with my personal branding and even less with my efforts to rank higher for my name than I currently do on Google (competing with male models and artists is hard work). As always. Thank you for reading, Josh S Peters. BONUS!

Vimeo 21

Gloomy Economy Results in Lowered Ad Spend Forecasts: An Opportunity?


We haven’t digested the financial crisis yet, and once again, we are faced with economic uncertainty, jumpy investors and extremely nervous stock markets. The reasons are different than last time and there is a big distinction depending on the region, but the shaky economic waters seem to have an impact on advertising spending already. Especially [.]. Advertising Opinion Research accountability ad spending crisis earned media global advertising spending online advertising owned media paid media recession ROI WARC World Advertising Research Center

What’s Trending @Twitter? [infographic]


Tweet. The social micro-blogging platform, Twitter, has become very popular. With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation. It seems as if Twitter users see the great value that lies in the social forum. What they do on Twitter. And how active are they? What do you think?

A World Gone Social

Learn how companies must adapt to survive.

Steve Jobs Breaks the No News Cycle

Geoff Livingston

Image by Annie Bannannie. Contrary to popular speculation, Steve Jobs is not dead, at least not yet. But it is hard to blame people for the dramatic belief that the icon’s end is near given his ongoing health issues and his weight loss. Further, Jobs’ sudden departure from the day to day helm of Apple broke a monotonous summer of no technology/social media news. demands it.

News 17

Starbucks launches city vs. city coffee competition


In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. Fanatics from city-to-city will compete to have the latte hand-crafted in their Starbucks locations one week before it is available to the masses. The contest ends Friday. That’s OK.

What is Your Social Media Marketing IQ?


Tweet Like to know – keep on reading! Last 2 days, I had the pleasure of doing a workshop together with Mike Lewis at the Bring Dialogue Conference held in Strømstad, Sweden. Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. So what is Social Marketing IQ?

Social and Entrepreneurs


As you will soon see in our Humanize book, one of the principles associated with social organizations is being decentralized. In the book, we talk about having a decentralized culture as a cornerstone of being open. Human organizations push the limits on a decentralized culture. Of course, most of today’s organizations are quite centralized. They are founded by someone. We defer to the owner.

Social Media Marketing GPS

How to be simple!

Engaging Brand

Creativity is a wonderful skill but when combined with simplicity then I really love it.  I interviewed Todd Henry recently on The Engaging Brand podcast and he talked about how to keep that simplicity in your thinking and therefore your work. have tweeted about this but I love a concept in his book, which brings simplicity home to you. He asks himself each day which side of the equation is he working to? Is he simplifying or complicating a situation. 1+1 = [[9 x 3]/3]/3] - 1. Tip: Have this on view.screen saver or on a post-it note. Creativity todd henry brand podcast simplifying

What Do You Want People to Say About Your Blog? A Blog Branding Exercise


“A brand is what people say about you when you’re not in the room.&# —Jeff Bezos, Amazon Founder. This quote gets pulled out a lot by bloggers (I’ve used it three times in the last week myself) but I wonder if it might be time to give it a little more intentional pondering as we think about the brands we are trying to build around our blogs. Copyright Faber Visum -

Why you need to C.H.A.T

Engaging Brand

Influence is defined as. "A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort". Notice the without any direct or apparent effort. That is why spamming, broadcasting, tweeting, blogging.none of them in themselves are influence just tools to gain influence. . Influence occurs when you are. onsistent over time by consistently being present. elpful over time by making their life better in some way. uthoritative over time by giving fresh insights and perspectives. rusted over time by remaining true to your values.

Tools 10

Three Internet Marketing Tools That Play Well Together

Small Business Mavericks

Successful Internet marketers know you can’t stick to one tactic online and hope to succeed. You’ve got to try different things. But when you find something that works, don’t stop there. Add it to other tactics that work. Today’s post is a highlight on three online marketing tactics that have been proven to work over and over again for most marketers who try them. Those tactics are: E-mail marketing. Blogging. Social media. Let’s tackle these one by one. mail marketing – One of the first online marketing strategies to grow into a powerhouse.


How to Be Social: A Social Media Manifesto

Is Boston the worst city in America?

Jeff Esposito

This is a guest post from Anne Weiskopf. Within a two week span this summer, Boston was honored by GQ Magazine as being first in “ The 40 Worst-Dressed Cities in America &# and by two Michigan psychiatrists as “ The Least Friendly City &# in the country. So, what’s up Boston? And, is it causal? But what about the “least friendly&# designation? Ask the cab drivers. Perhaps.

What the UK government could learn about using social media in times of crisis

Danny WhatMough

Tweet. As I’ve argued twice already in the last few weeks, the UK government attacks on the role social media played in the recent riots is scandalous. Tweet. social media citizens earthquake emergency services facebook government attacks riots tweet twitter uk government us department of homeland security

If you’re in or near Nottingham tonight or Birmingham tomorrow…

The Way of the Web

You really, really should try and make it along to see the President and Founder of the Free Software Foundation , Richard Stallman speaking. He’s also in Edinburgh on August 26th and 28th. You can see more details via Stallman’s schedule on the FSF website. And if you’re not aware of who he is, just skim through the Wikipedia entry for starters. And I’m still working out if I can jump in a car tonight, especially after reading his biography (available as a free download from the FSF website, updated with copious notes from Stallman himself). Andrew Leonard,

Cartoon of the day

Jeff Esposito

Cartoon of the Day energy drink paul trap thatababy

Energy 4

8 Stupid Simple Social Media Tricks to Boost SEO

Three arguments to oppose government social media interference

Danny WhatMough

Tweet. Earlier this week I recorded a video podcast for PR Week looking at the PR impact of the government’s meeting this Thursday with Facebook, Blackberry and Twitter about the role these networks played in the riots. Stay tuned for the video, out tomorrow! Would we all be going along with this in the same way if one of the nation’s major newspapers was being censured? picture credit.