Thu.Jun 16, 2011

Trending Sources

Is LinkedIn the New Old Boys Network?

Adam Sherk

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It’s the how to do this that escapes most of them. That’s perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now. That said…can we talk? Engage (a.k.a.

Five Reasons the Intern Shouldn’t Run Social Media

Spin Sucks

Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Don’t believe me? Be [COMPANY]’s voice in the social space.

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

How Obama Sets Online Marketing High

Ari Herzog

Photograph by Pete Souza. This Feature Friday article is written by Jessica Wagner. It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign. Probably.

Crazy Virals: Go the F**k to Sleep – read by Samuel L. Jackson (Video)

Social Media Citizens

It’s almost Friday and I’ m already switching into “silly and unserious mode” so just wanted to share this crazy viral video with you before going to sleep A great effort by Samuel L. Jackson to promote his personal brand and have some fun. What do you think about this? Case Studies & Reports News Crazy Virals Go the F**k to Sleep Samuel L. Jackson top viral videos viral videos

Video 56

Advice to Your Younger You

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox , who actually asked 10 questions about a month ago. chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis ! think we need the Louisville Slugger again! Back to Ryan. Ahhhh. People.

Social Media Software + Silos=Trouble


The big thing these days is social media software–everyone wants to get into the game. Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Think about it. Capwiz recently added a Facebook feature. The result of this feature overlap?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to get Twitter Followers – Part 1

Harp Interactive

Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing. This is part 1 in a 3-part series. Blog How To Twitter best twitter tools social media twitter management tools twitter toolkit Twitter tools

Strategy? We Don’t Need No Social Media Strategy


An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that

How to get Twitter Followers – Part 1

Harp Interactive

Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing. This is part 1 in a 3-part series. Blog How To Twitter best twitter tools social media twitter management tools twitter toolkit Twitter tools

Choosing To Friend or Unfriend on Facebook


If you’re like me and you use your personal profile to make connections on Facebook, then you may find yourself at a point where your quickly approaching the 5,000 friend limit and need to be more selective about who you choose to friend. Or you may simply find that you have too many friends to deal with and want to start eliminating them, one by one. Do I know you? Commented on your blog.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Double Your Subscriber Growth With 10 Minutes Work

Viper Chill

Thanks to one of my favourite tactics for increasing the number of leads I generate with my sites, it’s very possible to double the amount of visitors you convert into subscribers – with just 10 minutes of work – today. The process also makes the challenge of attracting new customers far easier to conquer. Squeeze Page Header Variations (DOUBLED Conversions). Conversion Rate.

8 Observations from Internet Week New York 2011


Tweet. Last week, I visited the Internet Week 2011 in New York. Generally speaking there is no doubt that this was a more corporate and less tech savvy than events like SXSW , and I had a great time! Here’s a few o f my observations, which I thought I would share with you all. ?Yahoo Just wondering!). ? Where good ideas come from” don´t make you admire him less, read the book! ?Pepsi´s

UGC 37

When Traackr Met MeasurePR

Waxing UnLyrical

It was a dark night, the moon sullenly refusing to come out from behind the clouds. As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island. Neither did the second.

How Consumers Use Social Networking Sites

Small Business Mavericks

A study carried out by Sensis shows how consumers are using social networks. Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers. 12% research travel offers or holiday destinations. 15% follow or search for information on specific brands. Of course, most people are using the social networks for personal reasons, but you should pay attention to these numbers. So what industries are represented? Clothing/fashion = 42% consumer researchers. Electrical goods = 39%. Home furnishings = 28%.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Why Your Daily News Lacks News

Ari Herzog

There is a reason why dozens (if not hundreds) of residents don’t read the daily newspaper. There is a reason more people read it online than in print. That reason, in part, is because of the lack of investigative and hard news reporting. Much of the news today is soft news, yesterday’s news, news that is so inconsequential that it is no wonder why people comment it is fluff.

News 32

4 Keys to Turning Negative Commenters Into Brand Advocates

Convince & Convert

Guest post by Chris Book , CEO and co-founder of Chatterplug , a user review and rewards platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. One of the beauties of negative feedback is that you always know where you stand. You know what went wrong and what you need to do to improve. What can you do with that??? Here’s how: 1. Give a damn.

A Philosophy Of Tenacity

Twist Image

Success in Marketing doesn't happen by doing something halfway. You have to be dedicated to the cause. Today, I took part in a webinar for MarketingProfs called, How To Become A Content Juggernaut. The crux of my presentation was this: in a world where anyone can have a thought and then publish it in text, images, audio and video instantly and for free to the world, we (marketers) have to rethink how we publish. There is media fragmentation everywhere and it's not just because of the Internet and all of this new content. There is fragmentation within the Internet as well. it's not easy to do.

Google Analytics Part 4: Three Must-Have Google Analytics Custom.

PWB Marketing Blog

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Motorola XOOM Android Tablet – A Fair Rival to Apple’s iPad


Motorola XOOM Tablet is one of the hand-held portable devices that attract the most interest at the moment. This is not at all surprising considering the features it boasts: Android 3.0 Honeycomb with holographic UI design. 10.1-in HD multi-touch screen. Built-in nVIDIA graphics capable of 1080 HD playback. Here is a review of the Motorola XOOM Android tablet. Great for business. Features. Camera.

iPad 24

A Comprehensive Post on SEO


This guest posst is by Kole McRae of Office Buddha. I’m a blogger now but in a former life I did SEO professionally. As a part of the industry I’ve seen first hand the insane amount of misleading information available. Even so-called “professionals&# have been known to give out absolutely terrible advice. That’s why I’m writing this article. Meta tags. The Description tag. The Title tag.

SEO 15

Tempted to dismiss social media marketing as ‘just common sense’

The Way of the Web

The inevitable backlash against social media specialists has been growing recently. The problem seems mainly to stem from self-described ‘social media experts’ who aren’t able to back up their claims, despite the fact the same is true for a lot of other people attempting to promote themselves in other professions.

Why I Won’t Follow You

Absolute PA

Maybe because you asked. Like me, Follow me, Fan me. You see these types of requests on Twitter and Facebook all the time: “Please like my fan page&#. “Follow me and I’ll follow back&#. This smart infographic by Sarah Evans of shows there are a massive 3,346,310 requests for likes and follows a month and tweeters are far more likely to than Facebook users. Simple!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Landing Page Conversion Optimization Tips: Think Like a Really Good Salesperson

Social Email Marketing

Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email, search and, yes, even social, in driving so much traffic, having landing pages which are rich in. Conversion Email marketing conversion optimization landing page

Social Media is Dead, Long Live Social Living

Engaging Brand

Social media has been revolutionary in the sense of developing the power of the consumer, employee or citizen's voice. But you know over the last few weeks I have been exploring how this is creating an even bigger evolution on The Engaging Brand podcast - (check out Brave New Social World , innovation is a social process , or Do we need a new capitalist model? ).

Driving Intelligence and Analytics with Omniscience

Net-Savvy Executive

It started with a simple challenge: if I were to draw a big circle around the things I find interesting enough to follow and declare them to be one thing, how would I label it? To avoid flying completely off into pointless musing, assume that it's relevant professionally. The label was Omniscience. That's pretty ambitious." But among the unattainable goals, it's a good one. Intelligence Strategy