You have a truly remarkable advantage over offline community builders. You can track every single action your audience makes. You should know exactly what stage they are at in the membership life cycle process and which stages need to be optimized. I'm always amazed by the number of organizations and community managers which have either a) No strategy for the community beyond maintenance or b) A strategy built upon guesswork and assumptions when the data is so close at hand. You shouldn't be guessing what is or isn't working in a community. New visitors to new registered members. MORE >>

Since I was giving a keynote following Al Gore this week I thought it an appropriate time to produce a new Social Media Revolution video below. Hope it helps your efforts! Video social media video video for social media MORE >>

The willingness of people to interact with brands on their mobile phones (and their growing reliance on mobile devices for shopping advice and assistance on the move) has jumpstarted a new phase in mobile marketing growth driven by retail brands and advertisers. From department stores to computers & electronics retailers to luxury fashion brands, marketers are investing in mobile advertising to reach and influence people throughout the purchase funnel (awareness, engagement,  consideration, conversion and loyalty). Mobile retail users. Of the 13 million, “over 6.5 What did they buy? MORE >>

According to Warren Buffet “it takes 20 years to build a reputation and five minutes to ruin it&#. With the rise of social media it feels like it can take  less than five minutes to potentially damage your online reputation. Here are five cases where social media either created or amplified a potentially damaging situation for a brand: 1. Urban Outfitters – copied products exposed by a small “tribe&#. small producer of jewellery on Etsy.com discovered that fashion retailler Urban Outfitters had copied her work and was using similar language to market it. MORE >>

True story: It has been so long since I've posted here that when I logged in to write this I couldn't remember how my credentials. So understanding just how hard it can be to keep up with workload and still find time to not only read business books and blogs but also share your thoughts about them, I have to say I'm always floored when busy professionals make the time to read and review microMARKETING. Check it: microMarketing - A book review from RDVProductions on Vimeo. MORE >>