Tue.May 31, 2011

Trending Sources

Unleash your curation creativity: 4 cool storytelling tools

SocialFish

I’ve been playing with a slew of storytelling tools lately. These are curation tools for publishing – in other words, not just curation as in filtering information for yourself, but curation in order to blog about some particular “story&# or present content in a visually interesting way for other people to look at. STORIFY. Click on this screenshot to see the full story. SCOOP.IT.

Welcome to the Fifth Estate

Spin Sucks

Think about when Twitter became a household name. Do you remember when that was? I do. It was when the plane went down in the Hudson River and a guy named Janis Krums tweeted a photo of the plane in the river, from the ferry (about as close as anyone could get without being on the plane), as they were going to rescue the passengers. That was January 2009…and that was the turning point.

Small Business Social Media Will Grow in 2011 [infographic]

Mindjumpers

Tweet Many small business owners acknowledge the potential of being present on social media. This is part of the conclusion to a survey made by Webs.com based the replies from 1132 small business owners. As an outcome Webs compiled this infographic. Even though many business owners see the potential of using social media, the survey also revealed that many of them are still learning how to use it.

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity SMM

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. Half-jokingly, I told her not to worry, I can build her business without her. She laughed, then said, “You know what’s amazing? That is amazing, and it is treasured.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Blame Email, Not Web, For Lost Productivity

Ari Herzog

The conclusion of a recent harmon.ie survey is virally spreading across the web into newspapers and blogs. All you need to do is run a Google search on the clause that the “proliferation of collaboration and social tools designed to increase productivity is actually costing businesses millions of dollars per year in lost productivity&# to see over 2,600 matched results. As if this is news.

Win a Fifth: How Has Social Empowered You?

Geoff Livingston

Interested in winning a copy of Welcome to the Fifth Estate ? Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. For more discussion on the topic, read Gini Dietrich ‘s review of the book. Demand has been outpacing supply to date.

The Secret Sauce of Social Networks

Direct Marketing Observations

What is the secret sauce of a social network? What do you think it is? What motivates people in your networks? What motivates you? Right now, companies are obsessed with or have deduced that the only way to grab market share in social  is to incent their customers into doing something-give them something. Reward them. Over the weekend, I was asked the following question on Formspring.

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How to Blog About Trending Topics

Kikolani

This is a guest post by Fletcher Thompson. It is easy to forget that a blog is out there for everyone to read, when you’re writing it from the protection of your desk in your own home (or parents basement if we want to perpetuate stereotypes). It will be read. That is, if you know how to write content that people will want to read or that is likely to be found by a search engine. Find Connections.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

3 Essential Email Marketing Message Types

Social Email Marketing

It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed.  We’re often guilty of this when we send our e-newsletter and little (or nothing) else.  And while a newsletter absolutely has a place as a staple in your email marketing. Email marketing email marketing email marketing message types email marketing tips

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2 TRUTHS ABOUT SOCIAL MEDIA – PART ONE

Myrland Marketing

discussion that is taking place with increasing frequency revolves around how to integrate Social Media in to our existing business practices. Two points I always include in my Marketing and Social Media presentations are: Social Media Must Be Integrated The Effects of Social Media are Cumulative We will deal with #2 in the next [.]. Marketing Strategy Social Media Uncategorized Blog Business Facebook Integrated Marketing Legal Marketing LinkedIn Marketing and Advertising Professional Services Twitter YouTube

Is Twitter Good For SEO?

Small Business Mavericks

There has been a lot of speculation as to whether or not Twitter is good for SEO. think there is one thing that is evidence that Twitter is, indeed, good for SEO (but that’s not the only benefit). Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu. So how can Twitter help you improve your SEO? There are several indicators of relevance and quality attached to Twitter as an SEO tool. If a tweet’s author has a high authority, it will be a high value link.

The 6 Step Process for Measuring Social Media

Convince & Convert

Can social media be measured? If course it can. But it’s not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Idaconcpts

Aloha Readers of idaconcpts.com, Here’s a great independent report from Forrester Analytics. In this independent report, Forrester Research’s Joseph Stanhope  shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub. This independent report discusses: The components of an online marketing suite. Download Now.

What Groucho Marx Taught Me About Community

Spin Sucks

Jack has been writing for print and web publications for more than 20 years, covering a wide range of topics including: Business, technology, parenting, politics, education, sports, and religion. My computer ate what could have been the greatest guest post ever written for Spin Sucks. It was the sort of post that was better than Muellerific. Tell me what you know.” Ralph Waldo Emerson. Be honest.

Seven Statistics Reveal The Importance Of Social Media For B2B.

PWB Marketing Blog

How to Format Blog Posts Effectively

ProBlogger

“ Beyond writing good quality content, how can I format my posts so that they communicate more effectively?&#. I was asked the above question by a reader earlier today on Twitter and shot them back a series of DMs with the following suggestions that I thought might interest others (I’ve expanded them here). Image by Kailash Gyawali. Your blog post titles are everything. Writing Conten

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Twitter Kicks More 3rd Party Sites To The Curb

TwiTip

Photosharing on Twitter has historically been left up to sites like Yfrog and Twitpic , and according to news posted very late last night on TechCruch , 3rd party photosharing is about to become a thing of the past. Twitter has been spending money left and right, and it seems that every time we turn around, they’re doing something to demolish what people have been used to. Their reasoning, they claim, is that they’re working to “avoid having the user stream disrupted&#. They’ve got to pay back their investors somehow… right? 2008 TwiTip Twitter Tips.

News 19

Entry Level Search Engine Optimization Job Opening

Bill Hartzer

An Interactive Marketing Agency based in Dallas, Texas that specializes in the Travel industry is seeking a new Search Engine Optimization (SEO) Coordinator. This is an entry level position and ongoing training will be provided, however strong communication skills and an internet savvy attitude are required. Bilingual individuals (ideally native Spanish speakers) are also preferred. Summary. Search Engine Optimization is a discipline within Internet Marketing that helps ensure that our client Websites’ show up in the Search Results of Google, Yahoo! and Bing. – Avid web surfer.

It all starts with a plan

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. This will not only help you get all of your ducks in a row, but it will also help the organization see where you envision the company playing and being integrated in the next one to five years. Getting started. The first thing to do is to step back and look at the company as a whole. Be technology agnostic. Share it.

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MeasurePR: The Community Edition

Waxing UnLyrical

Guest post by Jen Zingsheim. [Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]. Klout has been having some issues over the past couple of days, leading C.C. Chapman to blog about the Great Klout Plunge of 2011. Hope to see you there!].

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Do you offer and value freedom?

Engaging Brand

Freedom is a word dominating the news at the moment with Middle Eastern uprisings, revolutions and even human right questions re freedom and privacy. Freedom is a precious commodity and one which we should all be conscious of offering. If we watch the world events and think "Oh, yes they are after democracy" and not learn about what the true message is.that freedom matters to each individual then we are not listening. We need to look at. Our individual style and if we are freely open to ideas. brand Social Media Middle East democracy brands social media personal branding corporate branding

Has Social Taken a Supporting Actor’s Role?

Geoff Livingston

When you look at the iPad app store, one thing becomes clear very quickly. Social networking is not the most popular use of the iPad. Far from it. In fact, just one of 12 of the top paid iPad apps over Memorial Day weekend (as pictured above) was social networking related. The vast majority were games, with a sprinkle of BBQing, music and productivity joining MyPad+ for Facebook.

Experiment Your Way to Blogging Success

ProBlogger

This guest post is by Stephen Guise of Deep Existence. Forming an emotional attachment to any component of your website is dangerous and unwise. Did you know that the smallest changes can have a massive impact on your results? Human psychology is very sensitive to minute details—this means that your visitors are picky! If you don’t believe small details can make a difference, you probably haven’t heard about split testing. Briefly, split testing allows you to split your traffic towards two landing pages with only slight differences, and then analyze the results. Trying new things.

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Cartoon of the day

Jeff Esposito

Cartoon of the Day Gaping Void hugh macleode

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.