As the intersection between social, mobile and gaming technologies hurtles towards us, new platforms are being inventing that transform the advertising landscape as we know it. Kiip is a most recent example that gives brands the opportunity to reach gamers exactly where they live at their critical point of engagement – when they reach a milestone or win a game. As Brian Wong , CEO of Kiip says, “For too long we’ve seen too much of a focus, in the advertising industry, on display and banner advertising.&# What about using gaming to do social good? MORE >>

How often should you blog to your small business blog MORE >>

This post is by Mike Essex of Impact Media. Regardless of the niche a blog operates in, it is possible to convince brands to provide free products for you to review. If it’s a well known niche, such as trainers, then the brands will already have products available for review, as that’s the same way they gain exposure in the media, so the issue becomes more about standing out from the crowd. Alternatively, if a niche is smaller (such as high-powered lasers), the focus shifts to educating the brand owners on why they should send you a product, and the exposure they can get in return. PHONE. MORE >>

M others are the conduit of all wisdom. They know how to mend a scraped knee, a broken heart, and a fractured ego. And of course – and you knew this was coming – they incidentally have taught us a lot about social media. In honor of Mother’s Day here are 4 things my mom taught me about social media: 1. Don’t make that face or it’ll freeze in that position. Any piece of content you launch into social media orbit has the potential to serve as a first impression to someone who doesn’t know who you are or what you’re about. Forever. Would you do it, too? MORE >>

That may seem an odd headline for someone who sells digital marketing alongside writing for the internet, but stay with me. There’s a pretty good list on Amazon , and as a music writer I’ve read, re-read, and long admired, I wondered what he was doing at the moment – and thanks to Google, found some invaluable quotes on what makes his music writing so brilliant, especially when he writes with more succinct clarity than the likes of Lester Bangs , for example. wrote these things telling people how great they were. MORE >>