Fri.Apr 22, 2011

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#FollowFriday: A Roundup

Spin Sucks

It’s Good Friday and our offices are closed. I’m guessing most of you have the day off, as well. So, rather than recommend a new blogger that you subscribe to and potentially miss because of the holiday, I’ve created a Google Reader subscription of the recommendations I’ve done since I began this program. Scott Hepburn ,  Media Emerging. Jon Buscall ,  Jontus Media.

The Gamification of Social Media

Social Media Marketing

Empire Avenue is the new game in town. It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. What is it? You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you.

Klout 50

3 Great Weekly Social Media Podcasts

Firebelly

Podcasts aren’t nearly as common as they used to be, or maybe I just haven’t noticed them as much. A few years ago with the ever-growing popularity of the iPod and iTunes, it seemed like everyone with an Internet connection and a microphone tried to start their own podcast. Many of them have now bit the dust. Did I mention I’m heavily biased toward podcasts I can watch?

Gin and Topics: Liars, Doubt, and Trouble

Spin Sucks

Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook , through SmartBrief , or because I have (some) kind friends who sent me links. Sigh… 4.

A World Gone Social

Learn how companies must adapt to survive.

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History Repeats – Facebook is the new AOL

Convince & Convert

My piece of a panel discussion on trends at SocialSlam in Knoxville, Tennessee a great event put together by my friend Mark W. Schaefer. History Repeats: AOL, Facebook, and Castles of Data. View more presentations from Jay Baer. Starting in 1992, America Online (AOL) spent more than $300 million sending floppy disks and later CDs to U.S. In 2002, AOL had 25 million subscribers. History Repeats.

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6 Documentaries To Get Your Creative Marketing Juices Flowing

Twist Image

Creative inspiration can come from anywhere. For the past long while, my most creative inspiration has come from watching documentaries. There are six, in particular, that really stick out in my mind, and here they are in alphabetical order. - Art & Copy. " This movie will inspire you in many ways. Those that do make it great deserve all of the accolades and prosperity. Helvetica. culture.

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Social Media Activity Influences Google Rankings

PWB Marketing Blog

Danish Startup ‘Podio’ Keeps Store in San Francisco [interview]

Mindjumpers

Tweet The Danish startup Podio – often referred to as ‘Facebook for the workplace’ – has crossed the borders of Denmark. The official launch of Podio happened a bit differently by the company setting up a Podio store in San Francisco. Having successfully gone through this launch period, Podio has now decided to keep the Podio store in San Francisco and set up a team in the US.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Social Media Activity Influences Google Rankings | PWB Marketing Blog

PWB Marketing Blog

Is social media territorial? Should it be?

Direct Marketing Observations

I was walking the dog the other night and watched as he “marked&# his territory and naturally I thought about the  natural Tug-o-War that occurs with social. The desire for different departments wanting to own the “rights&# to social media. Why do you think that is? Look at how strongly some people feel about the subject! Lastly, Steve Radick thinks we all own social media.

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Strategy: Deciphering the Void

Geoff Livingston

A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. The Book of the Void. That is the void.

3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks

Small Business Mavericks

Three very distinct ways that a blog can benefit your company website using search engine optimization tactics

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Landing Page Conversion Optimization Tips: Think Like a Really Good Salesperson

Social Email Marketing

Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email, search and, yes, even social, in driving so much traffic, having landing pages which are rich in. Conversion Email marketing conversion optimization landing page

Weekend Reading: Words Make Worlds

SocialFish

If you haven’t seen this amazing series by Shelly Alcorn of Association Subculture , please take some time this weekend to read it. Really really great stuff. Words Make Worlds – Part 1 – Association Management, Human Ecology and IPOD. Many of the ideas we have attempted to implement have not only failed to gain positive traction, they have worked to our detriment. Buy the book.

Email versus Social Research: a Useless Debate

Social Email Marketing

Over the past year proponents of email marketing have been on the defensive a great deal. Challenges from both social media advocates and half-baked pundits suggesting that email is on the way out, have put a real burr under the saddle of email marketing people. I’m frankly tired of the entire. Email marketing Just my two cents Social email marketing

Five blogs that you should be reading

Jeff Esposito

Fridays are typically a day where I share the five best articles that I read in a given week. While I would love to continue that tradition this week, I have spent more time changing diapers than sharing and digesting links and articles so I decided to share with you five blogs that you should be reading. Before you roll your eyes and say sheesh another list post or grumble at adding more real estate and clutter to your RSS reader, take a step back and answer these questions. How many blogs are in your reader? How many of them make you think daily? Are you a subscriber to any of these blogs?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Email Marketing and Social: review of Alterian’s “Extending Email to Social Networks”

Social Email Marketing

Email and social marketing are not competing channels. They are simply two of the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those communities via quick and easy communication. The sooner you shake off the. Email marketing Research Social email marketing

Shakespeare on Blogging

ProBlogger

This guest post is by Leanne of IronicMom.com. Although Shakespeare wouldn’t have known words like Twitter, social media, and blogging, he no doubt would’ve embraced these new terms. After all, he coined an estimated 1700 words and had a lot of fun playing with language. But what do you get when you take Shakespeare’s words out of context and apply them to blogging? You get sage advice that has—in its own way—survived more than 400 years. Here are words from the Bard, applied to blogging. On the length of posts. Brevity is the soul of wit. Hamlet). Translation: Keep posts and paragraphs short.

StrongMail: Daily Deal Sites Cause Growth of Email Delivery Server Customers

Social Email Marketing

StrongMail yesterday issued a press release, announcing “a significant increase in customers for its burst email delivery technology” (Email Delivery Server). This patented technology is not new but with capacity to “assemble and deliver millions of personalized messages in less than 10 minutes”, Industry news

"Toasting" The Lovely, Engaging Feelings in Life.

Engaging Brand

I follow some fun people on Twitter and Facebook , people who will make me smile.one of these is Suga Lumps which is " about sharing and passing on the lovely feelings in life ". don't know about you but in my day to day work, you come across a mix of personalities shall we say (!) so it is nice to have an antidote - (N.B I do the guy behind this brand , but that is not the reason for sharing!).

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Cartoon of the day

Jeff Esposito

Cartoon of the Day boneless wings Peeps thattababy

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