Moving across town last summer was a real eye opener in terms of seeing how tied we still are to physical things. Beyond all our sundry items needed to survive, there were boxes upon boxes of nice-looking and possibly interesting books and other media - DVDs, CDs, the occasional VHS tape nobody had bothered to toss. All of them took up room, and made for heavy lifting. But there's no real good reason, beyond nostalgia, to ever get any more. want all my music, photos, videos and books to be electronic, and I want everything else gone - even if it looks great on the bookshelf. MORE >>

I nfographics have come a long way since their early cave-drawing roots. Pictures, as they say, are worth a thousand words. And looking at an image is infinitely less taxing than reading its text equivalent, which is why the format has surged in popularity in recent years as smart organizations tap into the viral potential and universal appeal of information represented in graphic form. On that sour note, I present to you 10 digital marketing infographics that are actually worth your click , your printer ink, and your attention. No aspirin necessary. Full version: Flowtown ] 2. MORE >>

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes. When managing a page it is important to remember that effectiveness is highly depending on the behaviour of your users. In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. The simpler, the better. MORE >>

In January, Mark Schaefer wrote a blog post called, “ Is it OK to fake your tweets? &#. He begins the post by saying: “The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts.  It was not Kim Kardashian.  At least that time.  Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers.  Wow, that’s influence right? Only problem is, in that period of time, my server was down. None of them could have possibly read my blog post. Welcome to the world of fake tweeting. How often does this happen? More than half. MORE >>

When I think about the steps I take to triage my email inbox, it usually goes something like this: I quickly use the SPAM button to get rid of obvious garbage, like when I see “Via8ra” or “Nice to meet you I’m Greta.”. have a folder to which I automatically divert all the commercial mailings I’ve asked for. If I get a random newsletter or partner e-mail in my regular inbox, I quickly scan to see if I’m interested in anything therein. If so, I move those to my “commercial” inbox and set up a new rule. then look again at the remaining unsolicited mail. Most important is to USE THE DATA. Hurry u MORE >>