Large Hotel chains such as Wyndham Worldwide Corporation (WYN) provide hospitality products and services to individual and business customers. They have several different brands that cover various market segments from high-end to low-budget, as well as vacation resorts across a wide geographic area. Hello, what exactly are you? Yet in order to interact with Wyndham, an “ad-in-the-face” needs to tell me they exist, the search engine needs to tell me they are close to my destination, and Expedia needs to offer them up in a menu of add-ons to my travel plans.  hotel is a shared asset. MORE >>

I know that Facebook ‘s groups are the rage and I think it’s a dandy tool. But what if you have a group of people that aren’t heavy Facebook users? For many years, I’ve used Yahoo Groups whenever I was part of a small group that needed to stay in touch, share files/photos, and by using the designated e-mail address, could talk to everyone at the same time. was recently asked how to set up a Yahoo Group and created this step by step PPT presentation. So I thought I’d share it with you too, in case you want to go old school with me! Related posts: School Daze? MORE >>

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? sure hope you answered "yes!" " Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet and Mobile continues to rise (the other day, I tweeted about an eMarketer news item about how the Internet surpassed newspapers to become the second largest ad spend media platform after TV), the Web is still the Rodney Dangerfield of media (it gets no respect). It needs more respect. It turns out that eMarketer is at it again. brand. MORE >>

I have been in the is place before. There I stood in the dimly lit trendy hipster pool hall awaiting a presentation on “How to Start A Business&#. This was an official tweetup! look around the bar area to find a few people that I know and from there our conversations begins. We talk about life, work, and everything in between. hear stories of how Aaron was in New Zealand right before the massive earthquakes hit. He shares, with concern and reflection, on how he stood in buildings weeks before that are now rubble. Person after person came up and introduced themselves. Ok, back to my story! MORE >>

Image by Orin Zebest. Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product weaknesses , the fact that PR and advertising were well integrated into the effort, and the debatable use of cause marketing as the primary thrust behind Refresh. The hare loses to the tortoise. MORE >>