Sat.Apr 02, 2011

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The Social Media Landscape [Infographic]


Last year, I posted a great infographic from that did a terrific job of roadmapping the social Web. The graphic has been updated to reflect the landscape in 2011. As social media continues to evolve, it’s difficult to keep up with all of the changes. This infographic will help marketers to quickly understand how each tool/platform can help in the execution of online campaigns.

Who Cares More, Coke or Pepsi?

Geoff Livingston

Image by Orin Zebest. Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. The lack of a tangible theory of change, the over-focus on PR 2.0

Social Networks Have Little Influence on What You Buy Online


Google is very worried about the growth of Facebook, and with good reason. The company has been playing catch-up when it comes to the social Web. Case in point: Google Buzz. At launch it caused a privacy outcry that led to a class action complaint , which was settled when Google agreed to pay $8.5 million to make it go away. Google should be really worried. Save and Share.

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March 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

A World Gone Social

Learn how companies must adapt to survive.

When Is This Going To End?

Twist Image

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? sure hope you answered "yes!" " Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet and Mobile continues to rise (the other day, I tweeted about an eMarketer news item about how the Internet surpassed newspapers to become the second largest ad spend media platform after TV), the Web is still the Rodney Dangerfield of media (it gets no respect). It needs more respect. It turns out that eMarketer is at it again. brand.

Here We Go Again

Waxing UnLyrical

Remember how I told you I’d be watching the cricket World Cup semi-final match between India and Pakistan on Wednesday? Guess what? I did. And we won! OK, “we&# is technically incorrect, since I’ve been an American citizen for more than three years now, but you know what they say. You can take the gal out of India, but you can’t take India out of the gal. Now we all do.

The Human Side Of Local Search

Small Business Mavericks

Frank Reed has a thoughtful post at WebProNews about Bing, Google, and Local Search. His premise is interesting and it leaves me wondering. He says that Bing can lead in local search by being the “anti-Google

Three Reasons Your Blogging Resolutions Are Doomed to Fail


This guest post is by Eugene Yiga of “I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavour.”. Henry David Thoreau. It happens every year. We wake up on January 1, and decide that this is the year things will finally change. But a few months later, all the gyms empty out and life goes back to normal. It’s the same with our blogs. All our intentions to finally succeed are met with nothing but more of the same. What’s up with that? The problem here is that most resolutions aren’t specific. And maybe something to drink.

Six Links Worthy Of Your Attention #41

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Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "With the Web, everyone's a broadcaster. Which means anyone can slander anyone else with the click of a button. It's not sending the message that costs money -- it's squashing it. Twitter has 'verified accounts,' Reddit checks identities for its Ask Me Anything discussions (or not, depending on who you ask). Now iCorrect wants to become a clearinghouse for facts. Needless to say, reading the teeth-gnashing and hand-wringing of its well-heeled defenders can be a lot of fun.

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