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FIREBELLY MARCH 29, 2011 Clever QR Code Example: The World Park Today’s YouTube Tuesday video shows a clever use of QR codes. The World Park campaign turned New York City’s Central Park into an interactive board game. You have to see it for yourself. Video URL: [link] ]. | | CITIZEN MARKETER 2.1 MARCH 29, 2011 Social Media is Better for Experiential Products Paul Mabray is the chief strategy officer for the wine industry digital think tank, Vintank. Paul is a 17 year veteran in the wine industry and is a regular speaker and blogger. The race is on. Everyone is endeavoring to decipher the Rosetta Stone that is Social Media. With all these facets to consider, is it any wonder that there is no silver bullet? Pencils? Dishwashers? KAPOW! Need proof ? | SOSHABLE MARCH 29, 2011 How Effective Social Media is for Small Businesses (Infograph) The relationship between Social Media and small businesses is growing, and with growth, questions regarding the effectiveness of Social Media occur. Questions like “which social network would benefit my business best?” or “How can I find where my community engages the most?”. These questions are valid and answers to these questions will help you fulfill your social media strategy. | | | | | | | | | -
SOCIALFISH | TUESDAY, MARCH 29, 2011 New technology, old rules… I really really love this slide deck by Tim Stock of scenarioDNA. The book I’m currently writing with Jamie Notter has a lot of similar themes. I can’t say much more about it right now, but I’d love you to click through this and see what you think. BONUS : Here’s a really interesting interview along the same lines: Social media design should start with human behavior. Culture Mapping, managing brands in a social economy. View more presentations from Tim Stock MORE >> -
BARE FEET STUDIOS | TUESDAY, MARCH 29, 2011 Non-Techie Guide to Social Media Here are links and handouts for two of my recent speaking opportunities. used the same bones of the presentation though one is geared to businesses and the other is geared to volunteers and nonprofit organizations. Both are targeted to the newbies who are thinking about social media use. am offering them both in this one post. Please enjoy all the links! All links open in a new window. General Information: My presentation to Hawaiian Telcom University. My presentation to the Network of Volunteer Leaders. The Nonprofit Social Media Decision Guide (PDF). ROI Examples for Nonprofits. Listen. MORE >> -
THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 29, 2011 Ruined By Results As more and more organization chase social media as a channel to engage consumers for a result the more they will learn that consumers have a different result in mind. Results, the holy grail of management by objectives, is what many try to create and measure as justification for use of social media. Every business is motivated to produce results but most business fail to understand what produces results. The same applies to understanding what results social media produces. The trouble is that chasing results actually can produce the wrong result. Challenge, mastery and making a contribution”. MORE >> -
SPIN SUCKS | TUESDAY, MARCH 29, 2011 #Fakehashtaggery Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg ). The pen is mightier than the sword”. Edward Bulwer-Lytton 1839 from ‘Richelieu’. If this is true, and I believe it is, then the combination of the keyboard (21 st century pen) when combined with tweeting, would kick Edward’s pen’s ass. Sure there will be skeptics. I get that. There is a sport, which is known by some, but perfected by few. speak, of course, of #fakehashtaggery. Does anybody use Twitter for tweeting anymore? digress. Oh don’t try to play dumb. MORE >> -
JACOB MORGAN | TUESDAY, MARCH 29, 2011 Implementing Enterprise 2.0 for the Federal Government Part One: Business Drivers This is part one in a multi-part series on how the federal government is implementing Enterprise 2.0. This was done through extensive interviews with Booz Allen Hamilton who has led many of the efforts for various Government agencies. The full series on Enterprise 2.0 for the Federal Government (which includes additional information and specific examples) can be downloaded (registration required) for free. The Federal government is being asked to do much more with less. In general, organizations are not as free to spend money as they were in years past. The speed of these new E2.0 Enterprise 2.0 MORE >> -
- Look At Your Site Through A First-Time Reader’s Eyes SPIN SUCKS | TUESDAY, MARCH 29, 2011
- Cause Competitiveness: Keep Your Eye On The Prize GEOFF LIVINGSTON | TUESDAY, MARCH 29, 2011
- 8 Basic Yet Necessary Tools or Plugins for your Site IDACONCPTS | TUESDAY, MARCH 29, 2011
- Is social media the web’s weapon against war SIMON MAINWARING | TUESDAY, MARCH 29, 2011
- 8 Strategic Blog Home Pages that Draw Readers Deeper PROBLOGGER | TUESDAY, MARCH 29, 2011
- Interview with Social Media Influencer: Karen Asoyan SOCIAL MEDIA CITIZENS | TUESDAY, MARCH 29, 2011
- 13 Marketing Translations gone wrong SOCIALNOMICS | TUESDAY, MARCH 29, 2011
- Does PR own social media? | Sherrilynne Starkie SHERRILYNNE STARKIE | TUESDAY, MARCH 29, 2011
- 7 Reasons Never To Outsource Your Community FEVER BEE | TUESDAY, MARCH 29, 2011
- The Art And Innovation Of Listening TWIST IMAGE | TUESDAY, MARCH 29, 2011
- Marketing research on the use of QR Codes – infographic SOCIAL WAYNE | TUESDAY, MARCH 29, 2011
- 5 Twitter Tools to Help Manufacturers Generate New Business TRADESMEN INSIGHTS | TUESDAY, MARCH 29, 2011
- Social Media Turns Tie Games Into Brand Wins CONVINCE & CONVERT | TUESDAY, MARCH 29, 2011
- Want Infinite Blog Post Ideas? ENGAGE | TUESDAY, MARCH 29, 2011
- Making It Plain… And Leaving It That Way WAXING UNLYRICAL | TUESDAY, MARCH 29, 2011
- Viewing the Future of Television SOCIAL MARKETING FORUM | TUESDAY, MARCH 29, 2011
- Time To Fire Your Client? Five Steps to Take When Contemplating A Break-Up PR AT SUNRISE | TUESDAY, MARCH 29, 2011
- Do you have a strategy? IMAGINE YOUR REALITY | TUESDAY, MARCH 29, 2011
- Personalization and Community Alignment JEFF KORHAN | TUESDAY, MARCH 29, 2011
- The Dark Side of Viral Content DIRECT MARKETING OBSERVATIONS | TUESDAY, MARCH 29, 2011
- Check-in on Product Discussion and Get Rewarded on German Rating Site MINDJUMPERS | TUESDAY, MARCH 29, 2011
- Social Culture Leads, Social Strategy Directs, Social Tactics Do. DIGIGEN | TUESDAY, MARCH 29, 2011
- Web Journal – Late March, 2011 WEB METRICS GURU | TUESDAY, MARCH 29, 2011
- Can You Be Too Personal? SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 29, 2011
- More Pixar (Courtesy of Go Into The Story) DIGIGEN | TUESDAY, MARCH 29, 2011
- The Unsexy Truth about Finding Traffic for Your Blog PROBLOGGER | TUESDAY, MARCH 29, 2011
- 3 Tips to Ensure You NEVER Have to Change ENGAGING BRAND | TUESDAY, MARCH 29, 2011
- How to Find Content for Your Blog BILL HARTZER | TUESDAY, MARCH 29, 2011
- You Are In Sales CHRIS BROGAN | TUESDAY, MARCH 29, 2011
- Cartoon of the day JEFF ESPOSITO | TUESDAY, MARCH 29, 2011
- Ads Baby CHRIS BROGAN | TUESDAY, MARCH 29, 2011
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