Tue.Mar 29, 2011

Trending Sources

Look At Your Site Through A First-Time Reader’s Eyes

Spin Sucks

On Sunday, I was stalking Ricardo Bueno’s blog , which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month. He wrote a post last week called, “ Watch how first-time readers use your blog.&#. So, of course, I had to try it! Don’t tell Nick Harrison !). It’s super simple. Some people even said they saw ads (??),

Sites 71

Clever QR Code Example: The World Park


Today’s YouTube Tuesday video shows a clever use of QR codes. The World Park campaign turned New York City’s Central Park into an interactive board game. You have to see it for yourself. Video URL: [link] ].


Spin Sucks

Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg ). The pen is mightier than the sword”. Edward Bulwer-Lytton 1839  from ‘Richelieu’. If this is true, and I believe it is, then the combination of the keyboard (21 st century pen) when combined with tweeting, would kick Edward’s pen’s ass. digress. You are welcome.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

(Picture Credit : Maria Reyes-McDavis) So you want to start a blog? Or someone said you should so your considering it. Blogs for business are an outstanding tool for business

Social Media Automation 101

More Trending

Check-in on Product Discussion and Get Rewarded on German Rating Site


Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. It markets itself as a social network, which lets users share their product experiences.

Sites 29

New technology, old rules…


I really really love this slide deck by Tim Stock of scenarioDNA. The book I’m currently writing with Jamie Notter has a lot of similar themes.  I can’t say much more about it right now, but I’d love you to click through this and see what you think. BONUS :  Here’s a really interesting interview along the same lines: Social media design should start with human behavior.

Cause Competitiveness: Keep Your Eye On The Prize

Geoff Livingston

by Estrella Rosenberg & Geoff Livingston. If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for market share? How do we compete for visibility? How do we compete for more money? Is there a right role? Are either of these right? Period.

The Art And Innovation Of Listening

Twist Image

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. In the past couple of years, things have changed as digital channels have evolved. It's big business and these services are pulling in the big bucks. Social 2011. brand. brand reputation.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Non-Techie Guide to Social Media

Bare Feet Studios

Here are links and handouts for two of my recent speaking opportunities. used the same bones of the presentation though one is geared to businesses and the other is geared to volunteers and nonprofit organizations. Both are targeted to the newbies who are thinking about social media use. I am offering them both in this one post. Please enjoy all the links! All links open in a new window. Listen.

8 Strategic Blog Home Pages that Draw Readers Deeper


This guest post is by The Blog Tyrant. One of the hardest tasks a blogger can face is getting readers to stick around. In actual fact, its one of the most important things you’ll ever learn to do. Because unless those visitors delve deeper into your site you are essentially wasting your time with all that amazing content, social media effort, and SEO work. Home pages that draw readers deeper.

Does PR own social media? | Sherrilynne Starkie

Sherrilynne Starkie

Can You Be Too Personal?

Small Business Mavericks

Online marketers have been saying for a long time that if you include personal messages in your social media, then you'll be received a lot better by your audience. In other words, don't be such a fuddy duddy

A World Gone Social

Learn how companies must adapt to survive.

The Unsexy Truth about Finding Traffic for Your Blog


Last week I tweeted that I’d not checked my Google Reader account in a month. Well, it turns out that I’m not the only one. Within minutes, I started getting tweets back from others saying that they rarely check their RSS feeds any more. Instead, people were finding content from other sources including: Twitter. Facebook. Paper.li. email subscriptions. apps (some drew in RSS feeds, but others were recommendation engines). The decline of RSS? It struck me just how much things have changed over the last two or three years. Fluctuations in social media traffic. So what is performing?

How to Find Content for Your Blog

Bill Hartzer

I was just looking at the WordPress dashboard for my blog and noticed that I have written 587 blog posts (this is the 588th blog post to be exact) and 31 pages of content (well, that’s 31 articles that I have posted here on my blog). have to admit that those numbers are pretty awe-inspiring to me. mean, really–how in the world have I come up with 587 blog posts and 31 pages of content?

The Dark Side of Viral Content

Direct Marketing Observations

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. This is your brain on Rebecca Black. By Helen A.S. Popkin. Tween sensation Rebecca Black will see her parent-financed video “ Friday &# beat Justin Bieber’s “ Baby &# for most disliked YouTube video within the next few days, if not hours, reports ReadWriteWeb. via digitallife.today.com. SEO/SEM

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3 Tips to Ensure You NEVER Have to Change

Engaging Brand

I hate the word change with a passion, because change tells me that the company, the person, the brand.the whatever is not evolving. Change programs are a testimony to poor leadership. Sure there will be times when things happen, maybe a change in legislation or a change in ownership etc.but none of these events should need change. Here are 3 methods of keep moving forward.

Social Media Marketing GPS

Social Media Turns Tie Games Into Brand Wins

Convince & Convert

Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant&# to something closer to “peer to peer.&# But even transformative shifts don’t dictate that you can rewrite rules and rationality. Baseball is the longest of professional sports seasons. The nitro boost.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon gambling hertz