Tue.Mar 29, 2011

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Interview with Social Media Influencer: Karen Asoyan

Social Media Citizens

Karen Asoyan is the head of the Corporate Communications Department at MegaFon , one of Russia’s leading mobile operator, a company that unites 57 million customers across Russia. Socailbakers ranks MegaFon as one of the most social media-friendly Russian brands with accounts in Facebook as well as Twitter , Live Journal , YouTube and Russia’s leading national social network VKontakte.

Clever QR Code Example: The World Park


Today’s YouTube Tuesday video shows a clever use of QR codes. The World Park campaign turned New York City’s Central Park into an interactive board game. You have to see it for yourself. Video URL: [link] ].

Look At Your Site Through A First-Time Reader’s Eyes

Spin Sucks

On Sunday, I was stalking Ricardo Bueno’s blog , which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month. He wrote a post last week called, “ Watch how first-time readers use your blog.&#. So, of course, I had to try it! Don’t tell Nick Harrison !). It’s super simple. Some people even said they saw ads (??),

Sites 77

Successful Blogging for Small and Medium Businesses

Akamai Marketing

(Picture Credit : Maria Reyes-McDavis) So you want to start a blog? Or someone said you should so your considering it. Blogs for business are an outstanding tool for business

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.


Spin Sucks

Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg ). The pen is mightier than the sword”. Edward Bulwer-Lytton 1839  from ‘Richelieu’. If this is true, and I believe it is, then the combination of the keyboard (21 st century pen) when combined with tweeting, would kick Edward’s pen’s ass. digress. You are welcome.

Making It Plain… And Leaving It That Way

Waxing UnLyrical

Guest post by Shakirah Dawud. Ever heard the term “embarrassment of riches?&#. Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). When we see a space for copy or content, we like to fill it with prose. Not vague, or pedantic prose, either. The sharpest and wittiest we can wring out. And we’re full of it.

8 Basic Yet Necessary Tools or Plugins for your Site


There are many basic, yet overlooked, tools and plugins that you can add into your website arsenal to add functionality and intention to your business or personal site. While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. Tools in Action. Digg this!

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Non-Techie Guide to Social Media

Bare Feet Studios

Here are links and handouts for two of my recent speaking opportunities. used the same bones of the presentation though one is geared to businesses and the other is geared to volunteers and nonprofit organizations. Both are targeted to the newbies who are thinking about social media use. I am offering them both in this one post. Please enjoy all the links! All links open in a new window. Listen.

Check-in on Product Discussion and Get Rewarded on German Rating Site


Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. It markets itself as a social network, which lets users share their product experiences.

Sites 28

Cause Competitiveness: Keep Your Eye On The Prize

Geoff Livingston

by Estrella Rosenberg & Geoff Livingston. If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for market share? How do we compete for visibility? How do we compete for more money? Is there a right role? Are either of these right? Period.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Art And Innovation Of Listening

Twist Image

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. In the past couple of years, things have changed as digital channels have evolved. It's big business and these services are pulling in the big bucks. Social 2011. brand. brand reputation.

New technology, old rules…


I really really love this slide deck by Tim Stock of scenarioDNA. The book I’m currently writing with Jamie Notter has a lot of similar themes.  I can’t say much more about it right now, but I’d love you to click through this and see what you think. BONUS :  Here’s a really interesting interview along the same lines: Social media design should start with human behavior.

Viewing the Future of Television

Social Marketing Forum

What about the future of TV? Is it going to evolve or just wink out like the last dot of light on a CRT? Doubtful since, historically we’ve yet to see a mass media just blink out of existence in that way. Brand marketing Content marketing brand marketing Interactive TV Television Marketing

Does PR own social media? | Sherrilynne Starkie

Sherrilynne Starkie

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

8 Strategic Blog Home Pages that Draw Readers Deeper


This guest post is by The Blog Tyrant. One of the hardest tasks a blogger can face is getting readers to stick around. In actual fact, its one of the most important things you’ll ever learn to do. Because unless those visitors delve deeper into your site you are essentially wasting your time with all that amazing content, social media effort, and SEO work. Home pages that draw readers deeper.

The Dark Side of Viral Content

Direct Marketing Observations

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. This is your brain on Rebecca Black. By Helen A.S. Popkin. Tween sensation Rebecca Black will see her parent-financed video “ Friday &# beat Justin Bieber’s “ Baby &# for most disliked YouTube video within the next few days, if not hours, reports ReadWriteWeb. via digitallife.today.com. SEO/SEM

Meme 14

How to Find Content for Your Blog

Bill Hartzer

I was just looking at the WordPress dashboard for my blog and noticed that I have written 587 blog posts (this is the 588th blog post to be exact) and 31 pages of content (well, that’s 31 articles that I have posted here on my blog). have to admit that those numbers are pretty awe-inspiring to me. mean, really–how in the world have I come up with 587 blog posts and 31 pages of content?

The Unsexy Truth about Finding Traffic for Your Blog


Last week I tweeted that I’d not checked my Google Reader account in a month. Well, it turns out that I’m not the only one. Within minutes, I started getting tweets back from others saying that they rarely check their RSS feeds any more. Instead, people were finding content from other sources including: Twitter. Facebook. Paper.li. email subscriptions. apps (some drew in RSS feeds, but others were recommendation engines). The decline of RSS? It struck me just how much things have changed over the last two or three years. Fluctuations in social media traffic. So what is performing?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Can You Be Too Personal?

Small Business Mavericks

Online marketers have been saying for a long time that if you include personal messages in your social media, then you'll be received a lot better by your audience. In other words, don't be such a fuddy duddy

Social Media Turns Tie Games Into Brand Wins

Convince & Convert

Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant&# to something closer to “peer to peer.&# But even transformative shifts don’t dictate that you can rewrite rules and rationality. Baseball is the longest of professional sports seasons. The nitro boost.

3 Tips to Ensure You NEVER Have to Change

Engaging Brand

I hate the word change with a passion, because change tells me that the company, the person, the brand.the whatever is not evolving. Change programs are a testimony to poor leadership. Sure there will be times when things happen, maybe a change in legislation or a change in ownership etc.but none of these events should need change. Here are 3 methods of keep moving forward.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon gambling hertz


Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.