Mon.Mar 28, 2011

Trending Sources

Facebook Questions Are Here

Spin Sucks

Well, I guess we don’t have to worry about not liking Quora any longer. Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too. But things seemed to have settled down since then.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. B2B marketing executives, however, tend to be a bit more skeptical. Buyers thwarted from using these tools at work (e.g.,

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Why Your CFO Must Know PR & Social Media

Spin Sucks

Guest post by Robert Herzog , chief financial officer at Harrison College. You’ve been in this meeting.  I know you have. “We can’t afford that. We’re not going to make our numbers this year, and this will only put us further out of reach.”  Or better yet, “Social media is for the college kids, it has no discernible impact on OUR business.”. Have I lost my mind? Except when its not. Literally.

Small Businesses Turn to Social Before Search

Saying It Social

Remember how much you hated when your mom would ask, “If everyone else jumped off a bridge would you jump off, too?&# in an attempt to dissuade you from following the crowd? Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. It is important however, not to jump in without knowing how to swim, so to speak.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. REPORT: All But 15 Brands’ Facebook Likes Slow Down. By Jackie Cohen Only the top 15 brands tracked by Media Logic have not experienced a slowing down in the rate of fan acquisition from January through now. When Social Bites Back: Dealing With Missteps. Facebook shares are 6x stronger than Tweets.

An Interview with TweetDeck’s Richard Barley

TwiTip

Richard Barley. If you use TweetDeck then you may have heard of or met Richard Barley ( @richardbarley ), TweetDeck’s Community Manager. Finally, after long delay, that interview is here (you can also listen to an extended version of this interview on my podcast, Addicted to Social Media ). Tell us about yourself. What did you do prior to working with TweetDeck? TweetDeck Founder Iain Dodsworth.

7 Ways I Make Money Online

Kikolani

Making money online is a hot topic, and it is one I get asked about frequently in a variety of forms. How do you make money online? How can I make money through blogging? How long does it take to become a professional blogger? So today, I will answer the first question which should give you some ideas for the second. The answer to the third I will tell you when I actually become one. Ways I Am Making Money Online. Without any further ado, here are some of my top earners since I started blogging in 2008 through today. Adsense. Has removing Adsense made a difference for Kikolani? Advertising.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. Focusing on the numbers. Being more results-driven. And so on. But what can Marketing learn from Public Relations, if anything? Seth Duncan and I started talking about this last week, since he will be coming back to the #measurePR Twitterchat tomorrow. Sounds intriguing, doesn’t it?

A World Gone Social

Learn how companies must adapt to survive.

United States No Longer Leader of ReTweeted Tweets on Twitter

Bill Hartzer

In what I can only describe as an informal poll of sorts, it appears that the United States is no longer a leader when it comes to Top Tweets on Twitter that are being ReTweeted. Take a look at the last seven days of data from Tweetmeme and you will see that the majority of all of the retweets on Twitter are not Tweets that originated from the United States or English-speaking Twitter accounts.

Top 3 takeaway posts from #SxSW

SocialFish

So as I am sure you know, we were busy bees at ASAE’s Great Ideas conference and at NTEN’s Nonprofit Technology Conference which occurred back-to-back a few days ago, so we did not (and have not yet been able to) attend SxSW, yet again. That’s so 2007 [Txtmob] and 2008 [Mozeo ]) so these posts have very little in the way of tool talk. See what you think.

Isle of Man Examiner to go tabloid | Sherrilynne Starkie

Sherrilynne Starkie

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The Real-Time Web Welcomes Real-Time Advertising

Twist Image

It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's advertising solution seems simple enough (a small text-based ad that is contextual to the search and paid for by the advertiser only when someone clicks on it), all of the best things in life are usually very simple by design. Also, it's important to note that most innovations only appear simple in hindsight. until now. You would be wrong.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Professional's Skill Sets

Social Media Network Marketing

If you think that Social Media is an easy job then yes you are correct. It is easy for experienced persons. It is a task that skilled people can see through during crises. It is result oriented that passionate professionals can bring to the table. Many a times I come across people asking why is Social Media not measurable. Or that since it is just the task of setting up of a profile, putting an image to the avatar and there you are your teenage kid can also put up Tweets and Posts. All these questions are genuine and legitimate. Yes, it is as closely mismatched as this. So there you are.

If you love good ideas, let them go…

The Way of the Web

When I mentioned the questions and answers service I set up on a site many years ago in my post on responding to negative reviews , it reminded me of something I meant to write a while ago. Like most people who have worked in digital, I’ve spent many an hour trying to come up with new ideas or ways to evolve an existing one. Image courtesy annais on Flickr (CC Licence). Go and bloody do it.

Smarter Customers Require Smarter Business Practices

Proactive Report

Your customers are getting smarter and more connected.  They  no longer want to do business in the traditional way – they want to interact with you on their own terms and in their own time.  They connect through many devices and social media avenues and they expect you to be there and be responsive.  They want you to be open to having a conversation with them.  Social Media Intelligence.

SOCIAL MEDIA: DO YOU HAVE WHAT IT TAKES?

Myrland Marketing

In 2010, we saw the awareness of Social Media rise among firms, and the acceptance of Social Networking became more common. However, it’s important to remember that the use of Social Media is still in its infancy. This means that we are still learning and testing best uses, methods, approaches and tools to figure out how [.]. Uncategorized 2011 Energy Law Firms Legal Marketing Marketing Plan Passion Professional Services Marketing Social Media Strategy Time Commitment

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Ode To Spam: Is It All Your Fault?

Small Business Mavericks

A lot has been said of Google's most recent algorithm change, which was designed to kill the content farms. They call it the farmer update. But what started this? Google has always tried to control the spam. That's its mission

How a Tiny Blog Landed Guy Kawasaki (and Copyblogger!)

ProBlogger

This guest post is by Danny Iny of Firepole Marketing. On March 8, 2011, Guy Kawasaki released Enchantment , his latest book. There was media attention befitting his star status. There were reviews on periodicals like Forbes , and major blogs like S tartup Nation and Brazen Careerist. Oh, and an exclusive interview on Firepole Marketing. You haven’t heard of Firepole Marketing?! So how did a little fish like Firepole Marketing land a giant ocean liner like Guy Kawasaki? It all started with Jon… Jon Morrow, that is. Jon Morrow of Copyblogger. Step 1: Being nice. And it worked! Yay!).

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If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

I happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.]. Marketing Social Media Strategy Olivier Blanchard social business social media strategy

Why Google is not the real value.

Engaging Brand

I spend most of my day on the web, I love the web.but more and more I see people relying on Google for an answer. The web is fabulous, it is a network of knowledge and connection that we could have only dreamed of.but the web is USELESS without human beings. believe you must be human savvy before web savvy. You need thinking time as well as googling time.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Will Color be the NBT in social? Or will it fade?

Direct Marketing Observations

Think fast! Find someone. Take pictures together. Party. Play date. Lunch? Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. There’s no attaching, uploading, or friending to do. Share together in a new, moving social network. Just look around.  . You may have no idea what I’m talking about. Did someone leak Color too soon?

Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

I used to think Yelp was pretty cool. Kinda like that slightly-older but still-in-high-school boyfriend you had way back when: he knew the best people, the best places to go, but once you graduated, you just knew he wasn’t really your style, so you went your separate ways. Yelp, like that ex of yours, is a great resource for information on local businesses, showing restaurants’ hours and menu offerings, publishing user reviews of everything from beauty salons to churches, and listing great local events around Boston. Sorry, Yelp: I’m kinda over you. Realtime feedback=realtime AWESOME.

If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

I happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.]. Marketing Social Media Strategy Olivier Blanchard social business social media strategy

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Cartoon of the day

Jeff Esposito

Cartoon of the Day non sequitur shark Shark Week Wiley Miller

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.