Canadian ad spend growing faster than anywhere
Sherrilynne Starkie
JUNE 15, 2018
Canadian ad spend is expected to grow by 2.3 per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. In 2017, Canadian ad spends remained flat. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.
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