Thu.Mar 24, 2016

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The Death of Brands that Care About People

Jon Loomer

The death of blogging. The death of SEO. The death of Facebook organic reach. And now, the death of Instagram for brands. First, let’s be incredibly clear: Any article title that declares the death of something (unless it’s the death of a someone), can’t be taken seriously. It’s an exaggeration. It’s click bait. And it’s intended to generate panic and discussion.

Brands 113
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How to ‘Humanize’ Your Blog to Drive Engagement

Kikolani

You want people to comment on your blog, to subscribe to your newsletter, and to connect with you. After all, it’s why you started a blog in the first place. But it can be downright maddening when you’re churning out high-quality content and people still aren’t interacting with it. . Your blog posts may not be the problem at all. The problem may instead lie in your blog’s personal touch, the personality your team brings to it.

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All Ranking Factors of Google Search Algorithm Not Applied to All Search Queries

Bill Hartzer

Google’s organic search engine algorithm is made up of a lot of different search engine ranking factors. When it comes to certain search queries, not all of those search engine ranking factors are applied. In other words, Google may apply certain parts of their algorithm to certain keyword queries and might disregard other parts for other keywords.

Google 83
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How Two Companies Pulled a Disappearing Act for a Good Cause

Convince & Convert

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The twist? Both were cleverly executed in order to raise awareness for the same cause: #BringBackTheBees. Burt’s Bees Loses the B’s, Literally. The next time you’re on Instagram or Twitter , look more closely at Burt’s Bees’ accounts, and you’ll notice that something major is missing: the B’s!

Company 79
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Increase Profits With Smarter Trade Promotions

The Realtime Report

Increase Profits With Smarter Trade Promotions. Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Without proper management , your product could fall flat on its face, leaving you to foot the bill. Trade promotion strategy requires serious money and nobody jokes around when developing the implementation of such a plan.

Retail 79
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Why Market Research Is Essential to Good Business

Convince & Convert

Telling Stories With Numbers. Though this is Tom Webster’s second appearance on the Content Pros Podcast, he visits this week for a special and timely reason. In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections.

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10 Things I Wish I Had Known About Blogging When I First Began

ProBlogger

In today’s 100th episode of the ProBlogger podcast, I take a retrospective walk down the lane of memories from my last 13 1/2 years blogging. I’ve learned some pretty huge lessons along the way, and back when I started in 2002 there were quite a few things I wish I’d known! I hope to share with you the top 10 things that might help you on your own blogging journey.

Vimeo 33
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17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” Today, I will make things easy for you. I am going to show you 17 techniques you can use to improve the quality of your content in no time. 1.

Content 130