Tue.Apr 21, 2015

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Quit Renting Your Audience in Social Media

Convince & Convert

'Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach. Why did we move from owned social to leased social in the first place?

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How To: Filter Referrer Spam in Google Analytics

Bill Hartzer

'Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. If you suddenly see an increase in traffic on your site, check to see which sites are the referral sources. Hopefully the source of new traffic to your site is something positive, like better search engine rankings.

Analytics 104
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What you could use Periscope for?

Lucy Hall

I have to admit, I used Periscope for the first time tonight and I just LOVED it! What a mind bending and awesome experience. What is periscope? It's a live video social network! It's an app - Find everything out here. Tonight myself and colleague went to a press party at an opening of a new Italian restaurant in a Kentish town called Maidstone so we could review it for an online mag, so I jumped on Periscope, I thought it would be a great idea to show people how the new restaurant looks etc.

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How Sesame Street manages creativity and talent

Jeff Esposito

'This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn , CEO of Sesame Street. In the 3-minute video, he talks: meeting strategy. managing creativity. fostering relationships. building a fun environment. I highly suggest this video for anyone who manages people.

Journal 26
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Releases Free Training Resources for Marketers

Jon Loomer

Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Since I run a website that once derived most of my revenue from training courses, this certainly got my attention. While it may not have been the deciding factor for changing my business model, it was the first time I started thinking about whether producing training courses was optimal.

Training 114
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How Sesame Street manages creativity and talent

Jeff Esposito

This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn , CEO of Sesame Street. In the 3-minute video, he talks: meeting strategy. managing creativity. fostering relationships. building a fun environment. I highly suggest this video for anyone who manages people.

Journal 21
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Maximize Your Content Creation Commitment

Convince & Convert

'We all know it’s essential to create great (and ubiquitous) content. But the time pressures are real. Most of us—even if we have a team backing us—can’t spend dozens of hours each week writing blog posts, engaging in witty real-time banter on Twitter, sharing insightful articles on LinkedIn, and building robust online communities. As I describe in my new book Stand Out , however, there is a solution: leveraging your investment in content creation.

Content 131