Quit Renting Your Audience in Social Media
Convince & Convert
APRIL 21, 2015
'Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach. Why did we move from owned social to leased social in the first place?
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